Sunday, December 10, 2023

Specials

Marketing War: Affiliate World vs. Brand World, who will win? Affiliate Summit Co-Founder Missy Ward Knows!

If you’ve never heard of Missy Ward, then join the club. Most people in agencies have never heard of her, despite her...

COPEAC’s Daddy Gets a Make-Over

If you are like me, and been around the block a few times and beat up by at least a dozen affiliates in the...

Myspace to Layout 50% of WorkForce

The News Corp owned Myspace social networking website could soon lay off as many as half of their employees, the Wall Street Journal...

Have we confused Affiliate Marketing with Get Rich Scams?

Regardless of what you personally think of all the guys who are trying to sell their newest program about how to make money...

George Avery Gets It, and so does GetAds.

George Avery used to be the right-hand man at Affiliate.com (the network formerly known as CPAEMPIRE) until a few years ago. Not soon after...

ClickBooth Explains Parties

ADOTAS – How do you explain the mystique of ad:tech? What makes it such a remarkable event for digital marketers: the breakout ...

Rebecca Madigan of the Performance Marketing Association

Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA 2008, Rebecca has built the...

About the Performance Marketing Association

The Performance Marketing Association is a not-for-profit trade association founded in 2008 by the leaders of the performance marketing industry, to connect,...

Latest news

Yahoo Rises from the Digital Ashes: An AI Comeback Tale

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name...

Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations

In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding...

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic...

Must read

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the...

You might also likeRELATED
Recommended to you

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...

Roblox Roulette: Why Some Brands Win, and Others Just Lose

A common misconception continues to lure brands into treacherous...