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From Mad Men to Sad Men: The Decline of Creative Courage
Creativity in marketing: that elusive muse that once danced freely across billboards, TV screens, and magazine spreads, seems to have taken a long hiatus, leaving in its wake a landscape littered with the banal and the uninspired. We've entered an age where the craft of marketing, once celebrated for its boldness and ingenuity, now often feels like a tepid bowl of corporate alphabet soup. Let's talk about why this matters, and more importantly, why...
Garbage In, Garbage Out: The Sticky Web of MFA Sites and How to Escape It
Ah, let's delve deeper, shall we, into this digital abyss, where the scent of cynicism mixes freely with the aroma of freshly brewed programmatic strategies? Our story unfolds in a landscape where MFA sites—those digital chameleons crafted solely to feast upon the advertising dollar—swell from a minor nuisance to a full-blown infestation, devouring 30% of ad auctions with the voracity of a starving artist at an all-you-can-eat buffet.
The MFA dilemma isn't just a black-and-white...
How Fred Godfrey is Making Ad Breaks the New Happy Hour
Let's cut to the chase: Fred Godfrey is not your garden-variety tech mogul droning on about disruption.
Oh no, he's the mastermind behind Origin, a company that's doing to traditional TV advertising what smartphones did to those ancient relics we called "flip phones." And in the spirit of true innovation, his journey to ad tech stardom was anything but orthodox.
Picture this: A world where digital advertising isn't just a necessary evil, but an art form....
AdTech’s Virtuous Crusader: Drew Stein’s Audigent Revolution
So, ad tech often feels like a byzantine maze of acronyms and fleeting digital footprints but Drew Stein of Audigent emerges not just as another player but as the genre's latest virtuoso. On a recent episode of the ADOTAT Show, hosted by none other than Pesach Lattin, Stein dives deep into the mechanics and ethos driving Audigent, a company that's much more than its parts suggest. Here's a revelatory look into the conversation, where...
Retail Networks’ Dirty Little Secret: Driving Traffic to Digital Dumpsters
As the digital advertising ecosystem tries to navigate its way through the murky waters of Made-For-Advertising (MFA) sites, it seems we're witnessing a classic case of the industry biting its own tail – and not in a cute, puppy-chasing-its-tail way, but more like a horror movie where you're screaming at the screen, "Don't go in there!"
Yet, they keep on going.
The recent exposé by Adalytics throws a glaring spotlight on the ugly truth that, despite...