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Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic
Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However, a new report from cybersecurity company CHEQ reveals that more than 40% of all online traffic is invalid, which means that billions of dollars are being wasted on fake traffic. This invalid traffic can "pollute" audience data and cause marketers to miss out on revenue opportunities.
According to CHEQ's State of Fake...
Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?
"Back to the future" may be an overused cliché, but it couldn't be more apt for the marketing world today. Generative AI models are taking us back to the basics, revolutionizing the way marketing campaigns are created and executed. Remember the days when a concise brief was your starting point for any campaign? Well, you can now type your ideas into an AI-powered tool and get creatives in seconds, bringing marketing assets...
Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter
The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent affiliate marketing agency on the planet. The company has just appointed Kerry Curran as its new Chief Growth Officer, a move that promises to take the firm's market presence and client base to new heights.
Curran, a seasoned digital media veteran, brings nearly two decades of leadership experience to the table,...
Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing
Laura Goldberg, a seasoned marketer with an impressive track record, has led growth strategies for some of the biggest names in e-commerce, including the NFL, Napster, and LegalZoom. As the current Chief Marketing Officer at Constant Contact, she has been instrumental in the company's continued expansion, helping small businesses thrive through innovative marketing strategies.
Goldberg's background in Industrial Management from Carnegie Mellon University and an MBA from Harvard Business...
We ❤ NYC”: A New Logo with Mixed Reviews
New York City has unveiled a new logo for its “We Love NYC” campaign and the reactions have been… interesting. The design features a heart in place of the word “love” and has been stylized as “We ❤ NYC.” While some have praised the campaign’s focus on community togetherness in the post-pandemic era, many have criticized the new logo’s design.
Critics have pointed out that the original “I Love...