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How Luxury Brands Are Embracing Immersive Content (UPDATED)
As any fashionista knows, luxury brands are always one step ahead of the competition. They have to be, to maintain their high-end image. So, what can we expect from luxury brands in 2022?
Luxury goods are all about branding. It's not just enough to have a well-made product - it also has to look the part. That's why luxury brands have been spending big bucks on digital marketing,...
Are Your Ads Funding Terrorism?
While brands are rightly concerned about their advertising showing on sites that promote white supremacy and terrorism, they may be surprised to learn that many fraudulent ad activities go toward funding such causes.
Across the pond in Great Britain, The UK Stop Ad Fraud Coalition (UKSAFC) has been set up by a group of advertising professionals, policymakers, technology providers, and agencies to tackle the problem of ad-funded crime in...
Ringless Voicemail Classified as Calls Under TCPA
Ringless voicemails have always been a thorn in our sides, but now they're also a thorn in the FCC's side. The Federal Communications Commission has determined that these silent voicemails are covered by the same Telephone Consumer Protection Act (TCPA) rules that forbid robocalls without consent. Companies need your permission to leave these junk messages as they're still considered calls, the FCC says.
The ruling takes effect today....
Kari Shimmel Promoted to CEO of Campbell Ewald
In a move that's sure to make history, Interpublic Group's Campbell Ewald has promoted Kari Shimmel, making her the first female CEO in their 112-year history.
Shimmel was previously Chief Strategy Officer at the agency, and will now oversee operations in New York and Los Angeles as well as being based out of Detroit. She will remain in this role through the first quarter of 2023, when Kevin Wertz...
5 Reasons You Didn’t Earn Money With an Affiliate Program
One thing that more Affiliates should consider before they join an Affiliate program is what their chances of making revenue with one program over a competing program, or a new program in general would be. Many Affiliates look at Network stats like EPC, conversion rate, reversal rates, etc... Those numbers are there for a reason, but in my opinion they are almost all bullsh*t. Reversal rates are great for seeing if a Merchant is...