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Marketing Madness

TikTok’s Ad Exodus: Navigating the Murky Waters of Geopolitical Gambles and Shifting Sands

Oh, how the mighty are faltering! TikTok, once the golden child of digital ad realms, now finds itself in a precarious dance with destiny,...
Pesach Lattin -
Adtech

The AdTech Adventurer: Myles Younger’s Recipe for Success

If the ad tech industry were weather, it’d be Portland—typically cloudy with a chance of unexpected sunshine. For Myles Younger, a clear morning without...
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CTV/OTT Streaming

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

In the bustling, caffeine-fueled chaos of the digital advertising world, Julian Zilberbrand stands out like a seasoned conductor in an orchestra of blinking screens...
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Adtech

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

In the sprawling, sandy universe of streaming advertising, the problems faced by platforms and advertisers often feel like epic battles straight out of *Dune...
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Adtech

Google’s Privacy Sandbox: More Like Privacy Litter Box

The IAB Tech Lab’s Privacy Sandbox Task Force just unleashed its final Fit Gap Analysis, and let me tell you, it’s like watching a...
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Adtech

Decoding the DNA of Incrementality with David Pollet

Welcome to the front row seat of a masterclass in ad tech evangelism led by none other than David Pollet, CEO of Incremental. He...
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Adtech

AI Alchemy: How Zack Rosenberg Turns Content into Gold

We’re diving headfirst into the madcap world of Zack Rosenberg, the maestro behind Qortex, the ad-tech powerhouse shaking up the industry faster than a...
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CTV/OTT Streaming

8 Billion and Counting? The Real Deal with X’s Video View Numbers

Ladies and gentlemen, grab your popcorn, because X (formerly Twitter) is back with some eye-popping claims about its video content. They’re shouting from the...
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Marketing Madness

From ESPN to Clickbait: The Trade Desk’s Curated List of Digital Darlings

The Trade Desk, the darling of the demand-side platform (DSP) universe, has just unveiled its list of the top 100 premium publishers across the...
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Marketing Madness

Musk at Cannes: AI Annihilation, Free Speech Crusades, and Ad Begging

Elon Musk, ever the showman, has once again seized the spotlight, blending his apocalyptic AI prophecies with a desperate plea to win back advertisers...
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Adtech

Knitting Grandmas to Ad Dollars: Reddit’s Big Boy Pants Moment

Ah, Reddit. The digital playground where everyone from knitting grandmas to conspiracy theorists gathers to bicker about everything under the sun. But hold on...
Pesach Lattin -
Adtech

Why Streaming Ads Make Me Want to Smash My TV

Streaming ads still suck. Like a swarm of mosquitos at a summer BBQ, they're relentless, annoying, and utterly out of place. We've been promised...
Pesach Lattin -
Leaders

Confessions of a Digital Maverick: Dominick Miserandino Unplugged

Dominick Miserandino, a name synonymous with digital strategy, is the guy you want on your side when navigating the ever-shifting sands of the internet. Since...
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Adtech

What Exactly is ID Spoofing?

Welcome to the latest installment of "Ad Tech’s Dirty Laundry," where we expose the industry's unsavory secrets like they’re yesterday's gym socks. Today, we’re...
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