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Marketing Madness

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However, a new report from cybersecurity...
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Artificial Intelligence

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

"Back to the future" may be an overused cliché, but it couldn't be more apt for the marketing world today. Generative AI...
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News

Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent affiliate marketing agency on the...
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News

We ❤ NYC”: A New Logo with Mixed Reviews

New York City has unveiled a new logo for its “We Love NYC” campaign and the reactions have been… interesting. The design...
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Marketing Madness

Diversifying Media Mixes: A Surprising Solution to Data Acquisition

As the world becomes increasingly digital, businesses are facing unprecedented challenges in balancing privacy and personalization. The great migration to first-party data...
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Marketing Madness

Walmart teams up with Innovid to deliver smarter TV ads: Say goodbye to boring commercials

Walmart is partnering with Innovid to help advertisers on its demand-side platform create more personalized and interactive ad creatives for connected TVs....
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CTV/OTT Streaming

FuboTV Drops “TV” from Brand Name in New Rebranding Effort

FuboTV, the popular virtual multichannel video programming distributor (vMVPD), has rebranded its name to simply "Fubo." The name change represents a new...
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CTV/OTT Streaming

The Morgan Mindset: Navigating the Complex World of Advertising

Dave Morgan is a name that any ad-tech enthusiast would be familiar with. As the founder and CEO of Simulmedia, he has...
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Latest news

Marketing MadnessPesach Lattin - 0

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However,...
Read more
Artificial IntelligencePesach Lattin - 0

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

"Back to the future" may be an overused cliché, but it couldn't be more apt for the...
Read more
NewsPesach Lattin - 0

Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent...
Read more

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Lawyers Run The World

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
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ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

News Pesach Lattin - 0
As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee...
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Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

News Pesach Lattin - 0
Digital advertising is a massive industry, with global spending on ads surpassing...
Read more

The Morgan Mindset: Navigating the Complex World of Advertising

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Dave Morgan is a name that any ad-tech enthusiast would be familiar...
Read more

Must Read

Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

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Exclusive Markets, the multi asset brokerage firm with a global presence, has...
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Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

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Frios Gourmet Pops, the rapidly growing franchise known for their delicious and...
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The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

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Eric Troutman, commonly known as “the Czar” in certain legal circles, is...
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