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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However, a new report from cybersecurity...

Pesach Lattin - 2023-03-24 0

Artificial Intelligence

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

"Back to the future" may be an overused cliché, but it couldn't be more apt for the marketing world today. Generative AI...

Pesach Lattin - 2023-03-24 0

News

Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent affiliate marketing agency on the...

Pesach Lattin - 2023-03-23 0

Leaders

Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing

Laura Goldberg, a seasoned marketer with an impressive track record, has led growth strategies for some of the biggest names in e-commerce,...

Pesach Lattin - 2023-03-23 0

News

We ❤ NYC”: A New Logo with Mixed Reviews

New York City has unveiled a new logo for its “We Love NYC” campaign and the reactions have been… interesting. The design...

Pesach Lattin - 2023-03-22 0

Marketing Madness

Diversifying Media Mixes: A Surprising Solution to Data Acquisition

As the world becomes increasingly digital, businesses are facing unprecedented challenges in balancing privacy and personalization. The great migration to first-party data...

Pesach Lattin - 2023-03-22 0

Hiring & Management

Impact.com Hires Talent-Whisperer Michelle Denman as CPO

Impact.com, the world's leading partnership management platform, has recently announced the appointment of Michelle Denman as their new Chief People Officer (CPO)....

Pesach Lattin - 2023-03-21 0

Marketing Madness

Walmart teams up with Innovid to deliver smarter TV ads: Say goodbye to boring commercials

Walmart is partnering with Innovid to help advertisers on its demand-side platform create more personalized and interactive ad creatives for connected TVs....

Pesach Lattin - 2023-03-21 0

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Must read

Artificial IntelligencePesach Lattin - 2023-03-240

Pesach Lattin

Must read

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing

Diversifying Media Mixes: A Surprising Solution to Data Acquisition

Impact.com Hires Talent-Whisperer Michelle Denman as CPO

The Morgan Mindset: Navigating the Complex World of Advertising

The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

Mary Gilbert: Revolutionizing B2B Marketing with Folloze Buyer Experience

Tal Klein: The Wizard of Digital Engagement

Glossier’s Glam Squad: Meet the All-Women Exec Team Revamping the Beauty Brand

Pluto TV’s EyeQ: The Future of Holistic Streaming Advertising

ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

The Morgan Mindset: Navigating the Complex World of Advertising

Must Read

Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

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