Monday, June 17, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Knitting Grandmas to Ad Dollars: Reddit’s Big Boy Pants Moment

Ah, Reddit. The digital playground where everyone from knitting grandmas to conspiracy theorists gathers to bicker about everything under the sun. But hold on...

Why Streaming Ads Make Me Want to Smash My TV

Streaming ads still suck. Like a swarm of mosquitos at a summer BBQ, they're relentless, annoying, and utterly out of place. We've been promised...

 Kevel’s Chief Alchemist: James Avery Turns Retail Media into Gold

[youtube https://www.youtube.com/watch?v=2YnBjDZ9ClQ?si=hkPTs9T8NVYRKQ9u&autoplay=1&w=560&h=315] James Avery doesn’t see the world quite the same as the rest of us. Where we see obstacles, he sees opportunities. This visionary...

Confessions of a Digital Maverick: Dominick Miserandino Unplugged

Dominick Miserandino, a name synonymous with digital strategy, is the guy you want on your side when navigating the ever-shifting sands of the internet. Since...

What Exactly is ID Spoofing?

Welcome to the latest installment of "Ad Tech’s Dirty Laundry," where we expose the industry's unsavory secrets like they’re yesterday's gym socks. Today, we’re...

Taking Out the Trash: How Innovators Are Detoxing Adtech

Welcome to the wild world of adtech, where the middlemen – those those highway robbers, money-grubbing gatekeepers, and digital parasite – have reigned supreme...

Marketing Minus the BS: Joe Zappa’s Straight Shooter Tips

Ladies and gents, gather around and let me introduce you to the enigma that is Joe Zappa, the Adtech Marketing Whisperer. Now, before you...

Jeff Green’s Identity Crisis: The Trade Desk Becomes an Ad Network

Hold onto your coffee, The Trade Desk just threw us a curveball by pivoting to become an advertising network. You heard right. The beloved...

Must read

Knitting Grandmas to Ad Dollars: Reddit’s Big Boy Pants Moment

Ah, Reddit. The digital playground where everyone from knitting...

 Kevel’s Chief Alchemist: James Avery Turns Retail Media into Gold

[youtube https://www.youtube.com/watch?v=2YnBjDZ9ClQ?si=hkPTs9T8NVYRKQ9u&autoplay=1&w=560&h=315] James Avery doesn’t see the world quite the...

Confessions of a Digital Maverick: Dominick Miserandino Unplugged

Dominick Miserandino, a name synonymous with digital strategy, is...

Taking Out the Trash: How Innovators Are Detoxing Adtech

Welcome to the wild world of adtech, where the...

Marketing Minus the BS: Joe Zappa’s Straight Shooter Tips

Ladies and gents, gather around and let me introduce...

Jeff Green’s Identity Crisis: The Trade Desk Becomes an Ad Network

Hold onto your coffee, The Trade Desk just threw...

The Bullshit AdTech Guru: How to Spot a Fake Expert in a Sea of Snake Oil Salesmen

Adtech is a confusing maze, and let’s not kid...

What the Heck is Federating a Site?

Alright, gather ‘round, because we're about to unravel the...

The Ad Tech Drama: Colossus, Adalytics, and Augustine Fou

If you haven’t heard the buzz about Colossus and...

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

As always let’s cut the fluff and get right...