Friday, July 26, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

WTF Google: The Cookie Clusterf**k Continues

Google's latest move is a doozy. After years of waffling on third-party cookies, the tech behemoth has decided to keep the cookies. On Monday,...

#MADWOMEN: From Catwalk Queen to Data Diva

Hold onto your spreadsheets, people, because today we’re talking about Phoenix Ha—a powerhouse who ditched the glamour of Vogue for the grit of data...

AI Hysteria: Are We Heading for Another Dot-Com Debacle?

Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall. Investors are sweating bullets, wondering...

Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon

If you’ve ever wondered who’s steering the ship in the choppy waters of media measurement, meet Jon Watts, the Brit at the helm of...

How Elon Musk is Rewriting ‘The Communist Manifesto’

Ah, the latest episode in the soap opera that is Elon Musk's stewardship of the beleaguered platform formerly known as Twitter, now rebranded as...

TikTok’s Ad Exodus: Navigating the Murky Waters of Geopolitical Gambles and Shifting Sands

Oh, how the mighty are faltering! TikTok, once the golden child of digital ad realms, now finds itself in a precarious dance with destiny,...

Revenue-Share Orgy: Why Ad Agencies Are in Bed with Everyone

Alright, folks, let’s talk about the elephant in the room that’s been tap dancing on our coffee tables while we all pretend it’s a...

The AdTech Adventurer: Myles Younger’s Recipe for Success

If the ad tech industry were weather, it’d be Portland—typically cloudy with a chance of unexpected sunshine. For Myles Younger, a clear morning without...

Must read

WTF Google: The Cookie Clusterf**k Continues

Google's latest move is a doozy. After years of...

#MADWOMEN: From Catwalk Queen to Data Diva

Hold onto your spreadsheets, people, because today we’re talking...

Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon

If you’ve ever wondered who’s steering the ship in...

How Elon Musk is Rewriting ‘The Communist Manifesto’

Ah, the latest episode in the soap opera that...

The AdTech Adventurer: Myles Younger’s Recipe for Success

If the ad tech industry were weather, it’d be...

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

In the bustling, caffeine-fueled chaos of the digital advertising...

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

In the sprawling, sandy universe of streaming advertising, the...

Google’s Privacy Sandbox: More Like Privacy Litter Box

The IAB Tech Lab’s Privacy Sandbox Task Force just...

Decoding the DNA of Incrementality with David Pollet

Welcome to the front row seat of a masterclass...