Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Three Common Pitfalls of Social Media Marketing

There can be no doubt that social media marketing is now an essential part of any successful marketing strategy. With over 2.3 billion people worldwide having social media accounts, it...

WTF is “Multi-Touch Attribution?”

Multi-touch attribution is a method of marketing measurement that allows marketers to see the value that each touchpoint has on driving a conversion. It takes into account all the touchpoints...

WTF is “First-Party Data? And why is it so Important?

First party data is defined as data that your company has collected directly from your audience -- made up of customers, site visitors, and social media followers. "First party" refers...

Why So Much Fraud in Online Advertising?

I’ve been tracking down fraudsters for quite a bit, first for the US Secret Service, and then in the advertising industry in my publications. Nothing really irks me so much...

Is Roblox the Metaverse?

More on Roblox and the Metaverse. I'm absolutely fascinated with Roblox because it seems to have done what Facebook WANTS to do, years ago. And continues to do well. Roblox...

OTT Advertising is Growing in Leaps and Bounds

Cord cutting has grown substantially since 2015. Currently, only 56% of Americans report watching TV through cable or satellite, down from 76% in 2015. However, 78% of consumers living...

Are You Down with OTT?

I spent part of the week speaking to experts in OTT advertising, and frankly I was amazed how much this has grown in the last two years. OTT advertising is...

Will Twitter Ditch Advertising under Musk?

"And no ads," Musk said. “The power of corporations to dictate policy is greatly enhanced if Twitter depends on advertising money to survive," Musk explained.With those words, marketers, advertisers and...

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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