The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified. It’s the reason I fell for this industry’s maddening brilliance—and why it sometimes feels like a bad rom-com where no one learns their lesson. At its core, SPO promises efficiency, transparency, and accountability, and when … Read more
Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will forever be known as the year advertisers got collectively obsessed with attention metrics. And why wouldn’t they? It’s shiny, it’s new-ish, and it promises to fix all your campaign woes in one glorious swoop. Forget the same old KPIs like impressions or click-through rates—those are … Read more
The Federal Trade Commission is watching the healthcare lead generation industry closely. On December 10, 2024, the Federal Trade Commission announced that it has sent warning letters to 21 companies that market or generate leads for healthcare plans. The letters were sent as open enrollment season for healthcare plans is ongoing. They provide guidance and … Read more
Look, marketing land is littered with marketers clinging to old-school attribution models tighter than a toddler with a filthy stuffed bunny. In a world where everyone’s pretending their last click attribution model is the Holy Grail—and not some rickety relic stinking of stale Cheetos—one duo is here to yank the security blanket out of your … Read more
There’s now a saying in adtech: when PR people reach out to you with coy smiles and cryptic non-announcements, you’re looking at one of three possibilities: someone’s getting bought, someone’s buying, or someone’s heading to jail. Thankfully, in this case, it’s the middle option. Experian just snapped up Audigent, the data activation wunderkind that’s been … Read more
Mobile app advertising: the wild frontier where brands hope to strike gold, but most end up with fool’s gold instead. Enter Alex Li, Senior Director of Global Non-Gaming at AppLovin, who’s part evangelist, part scientist, and part traffic cop for the sprawling, frenetic, and oh-so-untamed world of in-app advertising. If this sounds dramatic, it’s because … Read more
Adtech is starting to feel like a carnival funhouse—flashy, disorienting, and filled with surprises that make you question your life choices. Take The Trade Desk’s (TTD) latest “innovation,” for example. They’ve slapped a shiny new name, “Prism,” onto their old “Audience Excluder” feature and decided to charge a 10% fee for it. That’s on top … Read more
Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse has ventured into the chaotic, fraud-prone world of programmatic advertising. With their latest partnership with Viant Technology, they’ve essentially said, “Let’s roll up our sleeves and see what all this fuss is about.” The goal? Democratizing … Read more
Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new operating system slated for 2025, and it’s not your average tech update. This is a full-blown power grab, aimed squarely at the walled gardens of Roku, Amazon, and Google. It’s bold, it’s risky, and it’s making … Read more
When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I wasn’t entirely sure where it was going. I envisioned a space to unite adtech, marketing, media, and agencies under one roof. A bold concept, or so I thought. Reactions ranged from “You’re nuts” to “You’re mildly … Read more
Let’s talk about The Trade Desk (TTD) and their latest contribution to the world of advertising—what can only be described as a budgetary black hole. In their infinite wisdom, TTD has rebranded their “Audience Excluder” feature into something fancier-sounding, “Prism,” and slapped on a shiny new price tag that’s nearly three times the original cost. … Read more
PubMatic has officially stepped into the lion’s den, announcing its partnership with Elon Musk’s X (formerly Twitter) as its first major SSP collaborator. The ad tech world is buzzing, debating whether this is a bold move toward innovation or an ill-fated march into the wreckage of a platform struggling with free-fall ad revenue and a … Read more
Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete with flaming chainsaws, gravity-defying stunts, and a standing-room-only audience. As VP of Strategy Media at SeenThis, Gareth isn’t just navigating the chaos; he’s orchestrating it with the flair of a conductor leading a symphony of algorithms. … Read more
If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and turning every play into a checkmate. As the Global Head of Wolt Ads, she’s not just playing the game; she’s rewriting the rules, and frankly, the competition doesn’t stand a chance. Wolt started as a Finnish … Read more
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