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Adtech

Adtech

Who are the Programmatic Scammers?

A pervasive threat lurks beneath the glossy surface, ensnaring marketing budgets, eroding trust, and redefining the very essence of return on investment:...
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Adtech

AI Engine Optimization: Shaping the Future of Marketing and Commerce

Bill Gates, a name synonymous with tech visionaries, has often been a harbinger of technological transformations. His prophetic vision of a personal...
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Adtech

Mastering DOOH Jedi Skills: Vistar’s Academy Launches ‘Accelerate’

Vistar Media, a global frontrunner in programmatic technology for digital out-of-home (DOOH) advertising, made a significant announcement on August 16, 2023. The...
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Adtech

DoubleVerify: Reigning Supreme in the Battle for Attention Metrics

Let's make this clear: traditional identifiers are fading away and consumers are scattered across various channels. Attention metrics have emerged as the...
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Adtech

Shocking Revelations Expose $6.6 Billion Drain Due to Bid Shading: Media Buyers in the Dark

In a seismic report that has sent shockwaves through the advertising industry, AI adtech juggernaut Cognitiv has lifted the lid on the...
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Adtech

The Evolution of Movie Screen Programmatic Advertising: A Glimpse into the Future of Cinema Advertising

The cinema industry has historically remained anchored in the analog era, showcasing movie trailers and static ads. However, a new trend is...
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Adtech

Streaming Advertising: Embracing Change and Conquering the Next 24 Months

We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities.  Over the next...
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Adtech

Tech Behemoth Google Faces Billions of Dollars Lawsuit over Deceptive Ad Practices

In a shocking revelation, Google, the tech giant known for its search engine dominance and online advertising prowess, is facing a monumental...
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Fortnite: The Ultimate Playground for Brands and Gamers

There’s a war going on, and it’s not just between the players. It’s a war for attention,...
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The US Ad Industry Dodged the Recession Bullet

The winds of change often blow in unpredictable directions in the world of advertising, and as the...
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Hiring & ManagementPesach Lattin - 0

RethinkFirst Unveils Seasoned SaaS Marketing Executive to Chart a Vision for the Future of Behavioral Health

RethinkFirst, a global health technology company at the forefront of the behavioral health industry, has made a...
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Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech and Disinformation

Lawyers Run The World Pesach Lattin - 0
Nandini Jammi is not your typical activist. She doesn’t march on the...
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Inside Nike’s 50 Years of Marketing with Dirk-Jan van Hameren

Leaders Pesach Lattin - 0
Dirk-Jan van Hameren is the Chief Marketing Officer of Nike and has...
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Emilie Cotter Takes the Helm as Audi’s Chief Marketing Officer

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In a pivotal move signaling Audi of America's determination to navigate the...
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RethinkFirst Unveils Seasoned SaaS Marketing Executive to Chart a Vision for the Future of Behavioral Health

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RethinkFirst, a global health technology company at the forefront of the behavioral...
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The US Ad Industry Dodged the Recession Bullet

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The winds of change often blow in unpredictable directions in the world...
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Fortnite: The Ultimate Playground for Brands and Gamers

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There’s a war going on, and it’s not just between the players....
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