Saturday, March 2, 2024

Hiring & Management

From Gamer to Game Changer: Robby Kraai Levels Up at Brand Metrics

In a move that's equal parts audacity and acuity, Brand Metrics is stirring the ad tech pot by roping in Robby Kraai for a...

From HubSpot to Zappi: Nataly Kelly’s Global Odyssey

Zappi's latest strategic maneuver reads like a plot twist in the high-stakes drama of market research, with Nataly Kelly stepping into the role of...

Survivor: Adtech Edition. Layoffs, AI, and the Quest for Relevance

The capricious world of online advertising: where the only constant is change, and the recent shifts are as dramatic as a telenovela finale. As...

From Teacher’s Desk to Marketing Genius: The Jeanniey Walden Story

The arrival of Jeanniey Walden as Senior Vice President and Chief Marketing Officer at Rite Aid represents not just a fresh face in corporate...

Good Trouble and Great Creativity: Jo Wallace’s Impact on Jellyfish

The global digital marketing juggernaut, Jellyfish, renowned for its partnerships with some of the world's most iconic brands, has made a seismic announcement...

The Unstoppable Momentum of Stephanie Parry: The New EVP at Jellyfish

London’s shimmering skyline was a touch brighter this morning. Not from an odd gleam of the sun, but from a notable shift in the...

Revolutionizing the Art of Process Automation: Appian Welcomes Randy Guard as CMO

In the ever-evolving world of technology, one company stands out as a trailblazer in the realm of process automation. Appian Corporation, listed on Nasdaq...

RethinkFirst Unveils Seasoned SaaS Marketing Executive to Chart a Vision for the Future of Behavioral Health

RethinkFirst, a global health technology company at the forefront of the behavioral health industry, has made a strategic move that promises to reshape the...

Latest news

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

In the crazy world of Connected TV (CTV) advertising, the latest saga to unfold is one that reads like...

WTF Are Cohorts? Beyond the Buzzword Bingo

Ah, cohorts. In the ever-evolving landscape of digital advertising, where the thirst for personalization and precision targeting knows no...

AdTech Exposed: Peeling Off the Privacy Layers with John Piccone

Yeah, sometimes it feels like onlnie advertising ins nothing more than a high-stakes casino, where the bright lights of...

Must read

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

In the crazy world of Connected TV (CTV) advertising,...

WTF Are Cohorts? Beyond the Buzzword Bingo

Ah, cohorts. In the ever-evolving landscape of digital advertising,...

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