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Hiring & Management

Hiring & Management

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of Mary Rodrigues as their new...
Adotat Staff - 0
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Hiring & Management

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Mercedes-Benz USA, the renowned luxury automaker, has announced the appointment of Melody Lee as its next Chief Marketing Officer (CMO). Lee, a...
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Hiring & Management

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

In an exciting move for Gibson Brands, Elizabeth Heidt has been promoted to the position of Chief Marketing Officer. With seven years...
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Hiring & Management

Treasure Data’s New CMO: Mark Tack

In the ever-evolving world of customer data platforms (CDPs), one name stands out as a true pioneer: Treasure Data™. And now, the...
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Hiring & Management

Sephora U.S. Taps Zena Srivatsa Arnold to Lead Growth Strategy

Sephora, the French multinational retailer of personal care and beauty products, has appointed Zena Srivatsa Arnold as its new chief marketing officer...
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Hiring & Management

Solar-March Brings Two Decades of Marketing Magic to Graduate Hotels

Graduate Hotels has just announced their new Chief Marketing Officer, and it seems they’ve hit the jackpot with their latest hire. Michaella...
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Hiring & Management

Saucy Move: Papa Johns’ New CMO to Spice up Customer Experience

Papa Johns, the world-renowned pizza chain, has named Mark Shambura as its new Chief Marketing Officer in a bid to revamp its...
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Hiring & Management

Inhale the Future: Young Living Taps Carlile as New Chief Marketing and Digital Officer

Young Living Essential Oils, a company known for its high-quality oil-infused products, has announced the appointment of Steve Carlile as its new...
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Latest news

Marketing MadnessPesach Lattin - 0

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of...
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Marketing MadnessPesach Lattin - 0

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and...
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CTV/OTT StreamingPesach Lattin - 0

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has...
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Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
Pesach Lattin - 1
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ARCHIVE

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

CTV/OTT Streaming Adotat Staff - 0
In an era of fragmented media landscapes and siloed data, HyphaMetrics, an...
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The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

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In December 2021, a ray of hope shone upon the programmatic media-buying...
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Fortnite In-Game Advertising. How does it Work?

Marketing Madness Pesach Lattin - 0
In-game advertising has become a powerful tool for brands to reach a...
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Impact.com’s Playbook for Affiliate Marketing Dominance in 202

Marketing Madness Pesach Lattin - 0
In the fast-paced world of digital marketing, the winds of change are...
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Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

CTV/OTT Streaming Pesach Lattin - 0
Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond...
Read more

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

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In December 2021, a ray of hope shone upon the programmatic media-buying...
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