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Marketing Madness

Marketing Madness

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of National Advertisers (ANA) joined forces...
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Marketing Madness

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and one trend that's been catching...
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CTV/OTT Streaming

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has immense potential, but it's grappling...
Pesach Lattin - 0
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Artificial Intelligence

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the emergence of media network platforms has become a prominent trend, with giants like Walmart and...
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Marketing Madness

The Metaverse: Death, Rebirth, and Zuckerberg’s Bland Legacy

In a world where the term "metaverse" has become synonymous with Mark Zuckerberg's failed corporate experiment, it's easy to overlook the...
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Marketing Madness

Linda Yaccarino Faces Uphill Battle to Save Twitter from Hate, Racism, and Extreme Anti-Semitism

In the wake of a series of controversies and mounting concerns over hate speech, racism, and extreme anti-Semitism on Twitter, all eyes...
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Marketing Madness

Carbon-Neutral Clicks: A Guide to Reducing Your Online Advertising Footprint

As the world becomes increasingly digital, the impact of online advertising on the environment is becoming a growing concern. The carbon footprint...
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Lawyers Run The World

WTF is Maryland’s Digital Ad Tax?

Maryland's Supreme Court has given the green light to the implementation of the country's first-ever digital ad tax, despite facing significant opposition....
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Latest news

Marketing MadnessPesach Lattin - 0

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of...
Read more
Marketing MadnessPesach Lattin - 0

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and...
Read more
CTV/OTT StreamingPesach Lattin - 0

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has...
Read more

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Lawyers Run The World

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
Pesach Lattin - 1
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ARCHIVE

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

CTV/OTT Streaming Adotat Staff - 0
In an era of fragmented media landscapes and siloed data, HyphaMetrics, an...
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The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

Marketing Madness Pesach Lattin - 0
In December 2021, a ray of hope shone upon the programmatic media-buying...
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Fortnite In-Game Advertising. How does it Work?

Marketing Madness Pesach Lattin - 0
In-game advertising has become a powerful tool for brands to reach a...
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Must Read

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

Marketing Madness Pesach Lattin - 0
In the fast-paced world of digital marketing, the winds of change are...
Read more

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Marketing Madness Pesach Lattin - 0
Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond...
Read more

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

Marketing Madness Pesach Lattin - 0
In December 2021, a ray of hope shone upon the programmatic media-buying...
Read more

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