Marketing Madness

Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Exclusive Markets, the multi asset brokerage firm with a global presence, has announced the appointment of Hemant Kumar as its new Chief...

Mary Gilbert: Revolutionizing B2B Marketing with Folloze Buyer Experience

Meet Mary Gilbert, a trailblazer in the B2B marketing industry with almost 30 years of experience under her belt. As the Chief...

The Price of a ‘Good Deal’: Ad Fraud in the Digital Age

The U.S. Customs and Border Protection (CBP) may seize millions of dollars of fake designer sandals, purses, scarves, and wallets, but it's...

Tal Klein: The Wizard of Digital Engagement

In the age of digital marketing, it's essential for brands to be able to connect with their customers in a meaningful way....

Pluto TV’s EyeQ: The Future of Holistic Streaming Advertising

Pluto TV is the largest FAST (Free Ad-supported Streaming TV) platform globally, with over 80 million monthly active users in the US...

GumGum Takes the Lead in Providing a Safe Ad Environment

GumGum, the contextual first, global advertising platform, has announced that it is upgrading its ad exchange to include enhanced brand safety protection...

Collaboration is Key: Unlocking the Potential of First- and Second-Party Data Strategies

The age of relying on third-party data for media buying may be coming to a close, but don't count out the power...

Third-Party Data Still Reigns Supreme in Programmatic Marketing, Survey Finds

Datonics, a digital data pioneer, has released the results of its Programmatic Audience Targeting Survey, shedding light on the use of third-party...

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Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

Frios Gourmet Pops, the rapidly growing franchise known for their delicious and creative popsicle flavors, has recently...

Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Exclusive Markets, the multi asset brokerage firm with a global presence, has announced the appointment of Hemant...

Ming Tsai’s “Roofie” Recipe: A Dash of Controversy and a Side of Backlash

Boston's culinary scene has recently been sizzling with drama - and not the kind you might find...

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Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.