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Marketing Madness

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Marketing Madness

Is Augmented Reality the Future of OOH Advertising?

When you see an outdoor ad that looks like it's been there forever, but the text is all new, it's because it...
Pesach Lattin - 0
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Marketing Madness

Dataly Media Accused of Major Scheme to Defraud Advertisers

In a press release today, Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media,...
Pesach Lattin - 0
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Marketing Madness

Does Programmatic Even Work?

Last week, I had a conversation with Robert Regular—a friend and colleague of mine who I have known for over 25 years....
Pesach Lattin - 0
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Marketing Madness

Six Reasons to Use Native Advertising in 2023

Native advertising has become increasingly popular as a way to promote brands and products online. It allows advertisers to blend in seamlessly...
Pesach Lattin - 0
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Marketing Madness

Leslie Berland named CMO of Peloton

Former Twitter executive Leslie Berland has been named Chief Marketing Officer at Peloton Interactive Inc (PTON.O), the once high-flying connected fitness equipment...
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Marketing Madness

Twitter’s Revenue Crashes 40%, Musk Plans Possible Bankruptcy

Twitter is facing a crisis in its core ad business, as more than 500 of the platform's top advertisers have paused spending...
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Marketing Madness

Forced Advertising Hurts Attention Metrics

Advertising is an essential aspect of the marketing mix for businesses, and the way in which an ad is presented to consumers...
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Metaverse

Will 2023 be “The Year of the Metaverse?” Insights from CES

At CES this year, we heard a lot about the metaverse. But it wasn't the bang we were expecting.
Catherine D. Henry - 0
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Latest news

Marketing MadnessPesach Lattin - 0

Is Augmented Reality the Future of OOH Advertising?

When you see an outdoor ad that looks like it's been there forever, but the text is...
Read more
MetaverseCatherine D. Henry - 0

Is the Metaverse Dead?

It's official: Apple announced it will not release an AR headset. The market is indeed flooded with...
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LeadersPesach Lattin - 0

Rupert Bedell Named CMO of Paysend

Paysend has announced the appointment of accomplished marketing specialist Rupert Bedell as Chief Marketing Officer.
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Lawyers Run The World

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
Pesach Lattin - 1
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ARCHIVE

Is Augmented Reality the Future of OOH Advertising?

Marketing Madness Pesach Lattin - 0
When you see an outdoor ad that looks like it's been there...
Read more

Six Reasons to Use Native Advertising in 2023

Marketing Madness Pesach Lattin - 0
Native advertising has become increasingly popular as a way to promote brands...
Read more

Are Your Ads Funding Terrorism?

Marketing Madness Pesach Lattin - 0
While brands are rightly concerned about their advertising showing on sites that...
Read more

Must Read

Dataly Media Accused of Major Scheme to Defraud Advertisers

Marketing Madness Pesach Lattin - 0
In a press release today, Ad security company Confiant claims it has...
Read more

Rupert Bedell Named CMO of Paysend

Leaders Pesach Lattin - 0
Paysend has announced the appointment of accomplished marketing specialist Rupert Bedell as...
Read more

Is the Metaverse Dead?

Metaverse Catherine D. Henry - 0
It's official: Apple announced it will not release an AR headset. The...
Read more

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