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The Google Exposé: Peeling Back the Layers of Ad Network Mysteries

In the labyrinthine world of digital advertising, a recent revelation by Adalytics has cast a stark light on the...

The CMO Who Cashed Out: Brinson Silver’s Downfall

In the shadow of Hollywood's glittering facade, the saga of Brinson Caleb Silver unraveled, a tale woven with threads...

OOH La La: The Transformation of Outdoor Ads from Simple to Smart

In the labyrinth of advertising history, Out-of-Home (OOH) advertising stands like an ancient monolith, etching its story into the...

The Alchemists of Analytics: Spinning Web Traffic into Gold

Where every click is a story and every conversion a climax, the concept of CRO emerges as an enigmatic...

Stream Wars: The Rise of the New TV Rating Jedi

Everyone knows that streaming giants are rewriting the rules of television and digital advertising and beacuse of this we...

ROI or RIP: Are Media Buyers Getting It All Wrong?

"Half the money I spend on advertising is wasted," wailed John Wanamaker,  “The trouble is I don’t know which...

Privacy Masquerade: Are Tech Giants Playing Us for Fools?

Our personal details are the coin of the realm -- and we find ourselves at an odd juncture—a privacy...

The Alchemist’s Guide to Streaming: Transmuting Pixels into Gold

In the dim-lit rooms of 90s family homes, the familiar drone of a cable box would hum in the...

The Digital Alchemy: Ad Tech Curation in the Age of Audience Gold Rush

In the grand, flamboyant circus of digital marketing, where...

Gram Glam: Unpacking Instagram’s Shopping Bag of Tricks

In the vast, variegated vista of the modern internet,...

Lisa Chaikin and Awin: Experimenting with Success in Affiliate Marketing

Affiliate marketing has become a vital marketing tool for brands across various industries. Lisa Chaikin, the Group Marketing Director...

Tal Klein: The Wizard of Digital Engagement

In the age of digital marketing, it's essential for brands to be able to connect with their customers in...

Chargebacks911 Facing Feds for Alleged Unfair Practices

The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911, a chargeback...

The CMO Who Cashed Out: Brinson Silver’s Downfall

In the shadow of Hollywood's glittering facade, the saga of Brinson Caleb Silver unraveled, a tale woven with threads of ambition, deceit, and the undying lure of opulence. Once a beacon of corporate success, Silver's story now serves as a cautionary fable, echoing through the corridors of power and greed. Silver, hailing from the lush avenues of Culver City, California, had climbed the ranks of the corporate world with a rare blend of charisma and acumen. As the Chief Marketing Officer at Root, Inc., an innovative online car insurance company, he was the personification of the modern American success story....

Madness

OOH La La: The Transformation of Outdoor Ads from Simple to Smart

In the labyrinth of advertising history, Out-of-Home (OOH) advertising...

The AdTech Forecast for 2024: Trends You Can’t Afford to Miss

As we approach 2024, the global advertising market is...

Video Killed the Radio Star

OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language – one filled with acronyms.

CMOs and Leaders

The Unstoppable Momentum of Stephanie Parry: The New EVP at Jellyfish

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London’s shimmering skyline was a touch brighter this morning. Not from an odd gleam of the sun, but from a notable shift in the...

Fear of Finding Out vs. Fear of Missing Out: Programmatic Dilemmas

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In the ever-evolving landscape of programmatic advertising, where issues such as transparency, trustworthiness, and economic feasibility persist as ongoing challenges, one figure emerges as...

Revolutionizing the Art of Process Automation: Appian Welcomes Randy Guard as CMO

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In the ever-evolving world of technology, one company stands out as a trailblazer in the realm of process automation. Appian Corporation, listed on Nasdaq...

RethinkFirst Unveils Seasoned SaaS Marketing Executive to Chart a Vision for the Future of...

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RethinkFirst, a global health technology company at the forefront of the behavioral health industry, has made a strategic move that promises to reshape the...

Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed...

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Nandini Jammi is not your typical activist. She doesn’t march on the streets, hold up signs, or chant slogans. She doesn’t even have a catchy...

Berlew’s Back: Equinix’s Marketing Marvel Returns

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Today, Equinix announced a strategic move that sent ripples through the tech industry - the appointment of Adam Berlew as its Chief Marketing Officer...

ARTIFICIAL INTELLIGENCE

From Gut Feelings to Gigabytes: The AI Marketing Metamorphosis

Today AI stands like a monolith. Not just as a technological achievement, but as...

The Great AI Masquerade: How Adtech’s Buzzword is Less Sci-Fi and More Sci-Why

In a world awash with tech jargon and gadgets that promise to revolutionize our...

Are you Confused about ChatGPT and Marketing?

In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms...

AI-Driven Scams: Unveiling the Underbelly of Advertisers’ Nightmares

Within the expansive and constantly shifting domain of the internet, where innovation and prospects...

LAWYERS RULE THE WORLD

The CMO Who Cashed Out: Brinson Silver’s Downfall

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In the shadow of Hollywood's glittering facade, the saga of Brinson Caleb Silver unraveled, a tale woven with threads of ambition, deceit, and the...

TAG Points the Finger: Juniper’s Allegedly “Flawed” Research

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We've seen many things: rogue ads, accidental viral campaigns, and the occasional hard-rock hamster video (don't ask). But every now and then, something comes...

A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert...

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Here me out: I know why ad fraud is so pervasive, and how to stop it.  Now, the concealed adversary, known as Ad Fraud, operates...

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