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UrbanObserver
UrbanObserver
Friday, October 11, 2024
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NEWS
ThinkPad to Think Big: Rabin’s No-Nonsense Path to Lenovo’s Future
Adtech
Pesach Lattin
-
How Google’s 20% Cut Is Like Paying for a Penthouse and Getting a Broom Closet
Adtech
Pesach Lattin
-
Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing
Adtech
Pesach Lattin
-
From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?
Adtech
Pesach Lattin
-
From Digital Dragnet to Detective Drama: Gayla Huber is Compliance’s MVP
Adtech
Pesach Lattin
-
Google’s Monopoly Game: All the Pieces, All the Power
Adtech
Pesach Lattin
-
Attention Metrics: Industry Savior or Snake Oil?
Adtech
Pesach Lattin
-
Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes
Adtech
Pesach Lattin
-
2024-10-11
Jennifer Jackson’s career path reads like the script of a tech-world reboot where the hero doesn’t save the day with algorithms or gadgets but...
Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes
Adtech
Pesach Lattin
-
Jennifer Jackson’s career path reads like the script of a tech-world reboot where the hero doesn’t save the day...
The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos
Leaders
Pesach Lattin
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Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another marketer who throws around buzzwords like “disruption” and “innovation” while...
Mike Follett of Lumen Research: Viewability Is the Trophy You Get for Showing Up Late to the Party
Adtech
Pesach Lattin
-
Mike Follett has been on a relentless quest for attention—not his own, mind you, but yours—for longer than most...
Video Killed the Radio Star
TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers
CTV/OTT Streaming
Pesach Lattin
-
2024-07-02
Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption
Adtech
Pesach Lattin
-
2024-07-01
8 Billion and Counting? The Real Deal with X’s Video View Numbers
CTV/OTT Streaming
Pesach Lattin
-
2024-06-24
Why Streaming Ads Make Me Want to Smash My TV
Adtech
Pesach Lattin
-
2024-06-09
Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream
Adtech
Pesach Lattin
-
2024-05-21
Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?
Adtech
Pesach Lattin
-
2024-05-17
Netflix and EDO: Turning Viewers into Ad Responders
CTV/OTT Streaming
Pesach Lattin
-
2024-05-17
Amazon’s Upfront: One Funnel to Rule Them All
CTV/OTT Streaming
Pesach Lattin
-
2024-05-15
The Future of Shoppable TV: The Grand Merchandising Merge
Adtech
Pesach Lattin
-
2024-05-09
From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time
CTV/OTT Streaming
Pesach Lattin
-
2024-05-07
Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On
CTV/OTT Streaming
Pesach Lattin
-
2024-05-02
Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground
Adtech
Pesach Lattin
-
2024-05-02
Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town
Adtech
Pesach Lattin
-
2024-04-19
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
CTV/OTT Streaming
Pesach Lattin
-
2024-04-19
Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway
CTV/OTT Streaming
Pesach Lattin
-
2024-04-17
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Laywers
U.S. Origin Claims Should Not be Based Upon Assumptions the Components Obtained from U.S.-Based Suppliers are “All or Virtually All Made in USA”
Lawyers Run The World
Richard B. Newman
-
2024-07-12
How Elon Musk is Rewriting ‘The Communist Manifesto’
Lawyers Run The World
Pesach Lattin
-
2024-07-12
Ad Agency Liability and the FTC
Lawyers Run The World
Richard B. Newman
-
2024-06-06
Telemarketers and Lead Generators Take Note of FTC’s New TSR Recordkeeping Rules
Lawyers Run The World
Richard B. Newman
-
2024-04-15
Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!
Lawyers Run The World
Pesach Lattin
-
2024-04-12
Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled
Adtech
Pesach Lattin
-
2024-04-11