When you see an outdoor ad that looks like it's been there forever, but the text is all new, it's because it has! Outdoor ads are becoming increasingly advanced. From simple, static advertisements to ones that use augmented reality and are easy for consumers to share on social media—the options today make outdoor campaigns more interactive than ever before. Using AR, advertisers have transformed ordinary OOH ads into immersive experiences that bridge the gap between real and digital worlds. This allows brands to create more engaging marketing strategies while reaching a...