Tuesday, September 10, 2024

NEWS

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a "scoop" yesterday announcing that the IAB and MRC are collaborating on attention...

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a "scoop" yesterday announcing that the IAB and...

Can Curation Houses Be the Couples Therapist We All Need?

Programmatic advertising is like that friend who never stops binge-watching “The Real Housewives” — you know it’s not great...

How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine someone so engrossed that even a fire alarm wouldn’t make...

Video Killed the Radio Star

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