Three Common Pitfalls of Social Media Marketing

There can be no doubt that social media marketing is now an essential part of any successful marketing strategy. With over 2.3 billion people worldwide having social media accounts, it...

WTF is “Multi-Touch Attribution?”

Multi-touch attribution is a method of marketing measurement that allows marketers to see the value that each touchpoint has on driving a conversion. It takes into account all the touchpoints...

WTF is “First-Party Data? And why is it so Important?

First party data is defined as data that your company has collected directly from your audience -- made up of customers, site visitors, and social media followers. "First party" refers...

Day Trading Mistakes Beginners Should Avoid (by Ido Fishman)

Ido Fishman recommends that you put your money into something insured by a bank or a money market account. Likewise, you can also dip your toes in the cryptocurrency market, which has become a household name these days and can give you some good returns.

Why So Much Fraud in Online Advertising?

I’ve been tracking down fraudsters for quite a bit, first for the US Secret Service, and then in the advertising industry in my publications. Nothing really irks me so much...

Regulating the Metaverse: The Rise of Virtual Influencers

In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing...