Friday, July 26, 2024
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WTF Google: The Cookie Clusterf**k Continues

Adtech Pesach Lattin -
Google's latest move is a doozy. After years of waffling on third-party cookies, the tech behemoth has decided to keep the cookies. On Monday,...

WTF Google: The Cookie Clusterf**k Continues

Adtech Pesach Lattin -
Google's latest move is a doozy. After years of waffling on third-party cookies, the tech behemoth has decided to...

#MADWOMEN: From Catwalk Queen to Data Diva

Adtech Pesach Lattin -
Hold onto your spreadsheets, people, because today we’re talking about Phoenix Ha—a powerhouse who ditched the glamour of Vogue...

AI Hysteria: Are We Heading for Another Dot-Com Debacle?

Adtech Pesach Lattin -
Hold onto your hats, folks, because the AI hype train is barreling toward what looks like a brick wall....

Video Killed the Radio Star

8 Billion and Counting? The Real Deal with X’s Video View Numbers

CTV/OTT Streaming Pesach Lattin -

Why Streaming Ads Make Me Want to Smash My TV

Adtech Pesach Lattin -

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

Adtech Pesach Lattin -

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Adtech Pesach Lattin -

Netflix and EDO: Turning Viewers into Ad Responders

CTV/OTT Streaming Pesach Lattin -

Amazon’s Upfront: One Funnel to Rule Them All

CTV/OTT Streaming Pesach Lattin -

The Future of Shoppable TV: The Grand Merchandising Merge

Adtech Pesach Lattin -

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

CTV/OTT Streaming Pesach Lattin -

Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On

CTV/OTT Streaming Pesach Lattin -

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Adtech Pesach Lattin -

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Adtech Pesach Lattin -

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

CTV/OTT Streaming Pesach Lattin -

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

CTV/OTT Streaming Pesach Lattin -

Survey Says… Who Cares? The EDO Manifesto for the Data-Driven Age

CTV/OTT Streaming Pesach Lattin -

CTV’s Ad Inventory Shrinkage: Less Is More, or So They Say

CTV/OTT Streaming Pesach Lattin -

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