In the fiercely competitive retail landscape, the emergence of media network platforms has become a prominent trend, with giants like Walmart and Target expanding their reach through innovative advertising strategies. These platforms, known as Retail Media Networks (RMNs), are revolutionizing the way retailers and suppliers connect with consumers, leveraging data-driven insights to deliver personalized marketing solutions. Walmart's advertising division, Walmart Connect, is at the forefront of this transformative shift, experiencing substantial growth and positioning itself as a major player in the advertising industry. This article delves into the rise of Walmart's extensive ad business and the significance...