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UrbanObserver
UrbanObserver
Monday, October 7, 2024
Adtech
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NEWS
Attention Metrics: Industry Savior or Snake Oil?
Adtech
Pesach Lattin
-
Can Curation Houses Be the Couples Therapist We All Need?
Adtech
Pesach Lattin
-
How Advertisers Are Betting Big on Gamers in Q3 and Q4
Gaming
Pesach Lattin
-
Gray Hair, Don’t Care: Judy Shapiro’s Stormy Path Through Ad Tech’s Boys’ Club
Adtech
Pesach Lattin
-
How Jon Walsh Built Adtech’s Largest Chat Empire (and Shook Up the Job Market)
Adtech
Pesach Lattin
-
Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads
Adtech
Pesach Lattin
-
Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State
CTV/OTT Streaming
Pesach Lattin
-
How Google’s 20% Cut Is Like Paying for a Penthouse and Getting a Broom Closet
Adtech
Pesach Lattin
-
2024-10-01
So, here we are, folks. Google, the tech behemoth that knows more about your browsing habits than your mom, is in the courtroom again....
Anthony Katsur: The Man, the Myth, the Cookie-Crushing, CTV-Wrangling Legend
Adtech
Pesach Lattin
-
If there’s one person who could navigate the mind-numbing intricacies of the digital ad ecosystem and still walk away...
How Google’s 20% Cut Is Like Paying for a Penthouse and Getting a Broom Closet
Adtech
Pesach Lattin
-
So, here we are, folks. Google, the tech behemoth that knows more about your browsing habits than your mom,...
Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing
Adtech
Pesach Lattin
-
Welcome to the Wild West, where the metrics are made up, the KPIs don’t matter, and everyone’s got their...
Video Killed the Radio Star
TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers
CTV/OTT Streaming
Pesach Lattin
-
2024-07-02
Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption
Adtech
Pesach Lattin
-
2024-07-01
8 Billion and Counting? The Real Deal with X’s Video View Numbers
CTV/OTT Streaming
Pesach Lattin
-
2024-06-24
Why Streaming Ads Make Me Want to Smash My TV
Adtech
Pesach Lattin
-
2024-06-09
Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream
Adtech
Pesach Lattin
-
2024-05-21
Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?
Adtech
Pesach Lattin
-
2024-05-17
Netflix and EDO: Turning Viewers into Ad Responders
CTV/OTT Streaming
Pesach Lattin
-
2024-05-17
Amazon’s Upfront: One Funnel to Rule Them All
CTV/OTT Streaming
Pesach Lattin
-
2024-05-15
The Future of Shoppable TV: The Grand Merchandising Merge
Adtech
Pesach Lattin
-
2024-05-09
From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time
CTV/OTT Streaming
Pesach Lattin
-
2024-05-07
Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On
CTV/OTT Streaming
Pesach Lattin
-
2024-05-02
Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground
Adtech
Pesach Lattin
-
2024-05-02
Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town
Adtech
Pesach Lattin
-
2024-04-19
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
CTV/OTT Streaming
Pesach Lattin
-
2024-04-19
Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway
CTV/OTT Streaming
Pesach Lattin
-
2024-04-17
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Laywers
U.S. Origin Claims Should Not be Based Upon Assumptions the Components Obtained from U.S.-Based Suppliers are “All or Virtually All Made in USA”
Lawyers Run The World
Richard B. Newman
-
2024-07-12
How Elon Musk is Rewriting ‘The Communist Manifesto’
Lawyers Run The World
Pesach Lattin
-
2024-07-12
Ad Agency Liability and the FTC
Lawyers Run The World
Richard B. Newman
-
2024-06-06
Telemarketers and Lead Generators Take Note of FTC’s New TSR Recordkeeping Rules
Lawyers Run The World
Richard B. Newman
-
2024-04-15
Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!
Lawyers Run The World
Pesach Lattin
-
2024-04-12
Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled
Adtech
Pesach Lattin
-
2024-04-11