treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report shows that,...

Q&A with Tom Bowman, Non-Executive Director, multilocal

Tom Bowman has worked at media owners, agency side, and in ad tech; having held a number of global roles at organisations such as Microsoft and BBC Worldwide. Bowman has...

How Scammy Are NFTS Really?

I remember when NFTs started, everyone said this would be the newest most amazing thing and that it would totally transform technology where everyone would be using them control transactions...

Why the Trade Desk is Taking Over

People said that you couldn’t compete with Google. In the world of digital advertising, Google reigns supreme. The company has crushed almost all its competitors, thanks to its unmatched technological...

Why Would Comcast Buy Vizio?

If the reports are true, it would seem that Comcast is interested in acquiring Vizio, a U.S.-based smart TV company. This would be a significant move for the company, as...

Why Wearable Tech Advertisements Are Going to Be Big

It’s my job to know everything in marketing and advertising online, and after over 20 years of writing about it and owning companies in the industry, there’s been very few...