LATEST NEWS

We ❤ NYC”: A New Logo with Mixed Reviews

New York City has unveiled a new logo for its “We Love NYC” campaign and the reactions...

Diversifying Media Mixes: A Surprising Solution to Data Acquisition

As the world becomes increasingly digital, businesses are facing unprecedented challenges in balancing privacy and personalization. The...

Walmart teams up with Innovid to deliver smarter TV ads: Say goodbye to boring commercials

Walmart is partnering with Innovid to help advertisers on its demand-side platform create more personalized and interactive...

FuboTV Drops “TV” from Brand Name in New Rebranding Effort

FuboTV, the popular virtual multichannel video programming distributor (vMVPD), has rebranded its name to simply "Fubo." The...

The Morgan Mindset: Navigating the Complex World of Advertising

Dave Morgan is a name that any ad-tech enthusiast would be familiar with. As the founder and...

Glossier’s Glam Squad: Meet the All-Women Exec Team Revamping the Beauty Brand

Glossier, the beauty brand known for its millennial and Gen Z appeal, is entering a new era...

Pluto TV’s EyeQ: The Future of Holistic Streaming Advertising

Pluto TV is the largest FAST (Free Ad-supported Streaming TV) platform globally, with over 80 million monthly...

GumGum Takes the Lead in Providing a Safe Ad Environment

GumGum, the contextual first, global advertising platform, has announced that it is upgrading its ad exchange to...

Inside the Growing Partnership Economy

Did you know that partnership marketing is one of the fastest-growing marketing strategies out there? In fact,...

Acceleration Partners Grows with Two More Huge Acquisitions

Acceleration Partners, the leading global partnership and affiliate marketing agency, has announced a merger with Influencer Response...

Ringless Voicemail Classified as Calls Under TCPA

Ringless voicemails have always been a thorn in our sides, but now they're also a thorn in...

Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing

Laura Goldberg, a seasoned marketer with an impressive track record, has led growth strategies for some of the biggest names in e-commerce, including the NFL, Napster, and LegalZoom. As the current Chief Marketing Officer at Constant Contact, she has been instrumental in the company's continued expansion, helping small businesses thrive through innovative marketing strategies. Goldberg's background in Industrial Management from Carnegie Mellon University and an MBA from Harvard Business School has laid the groundwork for her unique approach to marketing. "My education at Carnegie Mellon was deeply rooted in using data to make decisions...

Leaders

The Metaverse

Most popular Metaverse articles today, all the information you need about this growing platform.

From Snow Crash to the Metaverse: Neal Stephenson’s Vision for the Future

Neal Stephenson, a renowned science-fiction author and...

Can We Use the Metaverse for Recruiting?

Recruiting in the Metaverse is revolutionizing the...

CMOs and Leaders

Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing

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Laura Goldberg, a seasoned marketer with an impressive track record, has led growth strategies for some of the biggest names in e-commerce,...

Impact.com Hires Talent-Whisperer Michelle Denman as CPO

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Impact.com, the world's leading partnership management platform, has recently announced the appointment of Michelle Denman as their new Chief People Officer (CPO)....

Bad Ass Coffee of Hawaii Names Chris Ruszkowski as CMO: Bracing for Strong Brew...

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Bad Ass Coffee of Hawaii, a leading coffee franchise known for its premium sourcing of Hawaiian coffees and memorable cafes, has announced...

Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

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Frios Gourmet Pops, the rapidly growing franchise known for their delicious and creative popsicle flavors, has recently appointed Jennifer Rogers as their...

Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

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Exclusive Markets, the multi asset brokerage firm with a global presence, has announced the appointment of Hemant Kumar as its new Chief...

Rob Armstrong Stripes Up as Zebra Technologies’ New Chief Marketing Officer

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Zebra Technologies, a company that provides solutions and partners for businesses to deliver a performance edge, has announced the appointment of Rob...

Crypto

UK Crypto Firms Beware: The Watchdog is Barking with New Ad Rules and Prison Threats!

The UK's Financial Conduct Authority (FCA) has issued a warning to all...

Are NFTs going to disappear in 2023?

2022 has been a wild ride, to say the least.

Crypto Firm Gemini Under Investigation

The New York Department of Financial Services (DFS) has launched an investigation...

LAWYERS RULE THE WORLD

The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

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Eric Troutman, commonly known as “the Czar” in certain legal circles, is one of the country's top class action defense lawyers and...

What Marketers Need to Know About FTC Endorsement Guide Penalty Offense...

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The FTC continues to issue Notices of Penalty Offenses concerning FTC Endorsement Guide violations  to digital advertisers and marketers, both alone and...

Inside Twitter’s Child Pornography Problem

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Social media platforms have been under increasing scrutiny in recent months for their failure to police content effectively. The latest example comes...

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TV

FuboTV Drops “TV” from Brand Name in New Rebranding Effort

FuboTV, the popular virtual multichannel video programming distributor (vMVPD), has rebranded its...

The Morgan Mindset: Navigating the Complex World of Advertising

Dave Morgan is a name that any ad-tech enthusiast would be familiar...

Lights, Camera, Action: A New Dawn Breaks for TV Advertising!

In this golden age of television, we are witnessing a dramatic resurgence...

Is Netflix Dropping Microsoft Advertising?

In July 2022, Netflix announced a partnership with Microsoft that was expected...

Email Marketing

Mailchimp Strikes Again: Another Data Breach Leaks Info of 133 Customers

It seems like the Atlanta-based email marketing and newsletter service, Mailchimp, is...

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most...

Growth Hacking Marketing: From the Experts

According to the Oxford dictionary, hacking is ‘the gaining of unauthorized access...

7 Email Marketing Practices for Newbies that Everyone Needs to Know

Email is an indispensable communication tool for our business. This is because...
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