Monday, October 7, 2024
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NEWS

How Google’s 20% Cut Is Like Paying for a Penthouse and Getting a Broom Closet

Adtech Pesach Lattin -
So, here we are, folks. Google, the tech behemoth that knows more about your browsing habits than your mom, is in the courtroom again....

Anthony Katsur: The Man, the Myth, the Cookie-Crushing, CTV-Wrangling Legend

Adtech Pesach Lattin -
If there’s one person who could navigate the mind-numbing intricacies of the digital ad ecosystem and still walk away...

How Google’s 20% Cut Is Like Paying for a Penthouse and Getting a Broom Closet

Adtech Pesach Lattin -
So, here we are, folks. Google, the tech behemoth that knows more about your browsing habits than your mom,...

Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing

Adtech Pesach Lattin -
Welcome to the Wild West, where the metrics are made up, the KPIs don’t matter, and everyone’s got their...

Video Killed the Radio Star

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

CTV/OTT Streaming Pesach Lattin -

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

Adtech Pesach Lattin -

8 Billion and Counting? The Real Deal with X’s Video View Numbers

CTV/OTT Streaming Pesach Lattin -

Why Streaming Ads Make Me Want to Smash My TV

Adtech Pesach Lattin -

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

Adtech Pesach Lattin -

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Adtech Pesach Lattin -

Netflix and EDO: Turning Viewers into Ad Responders

CTV/OTT Streaming Pesach Lattin -

Amazon’s Upfront: One Funnel to Rule Them All

CTV/OTT Streaming Pesach Lattin -

The Future of Shoppable TV: The Grand Merchandising Merge

Adtech Pesach Lattin -

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

CTV/OTT Streaming Pesach Lattin -

Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On

CTV/OTT Streaming Pesach Lattin -

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Adtech Pesach Lattin -

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Adtech Pesach Lattin -

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

CTV/OTT Streaming Pesach Lattin -

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

CTV/OTT Streaming Pesach Lattin -

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