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In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a "scoop" yesterday announcing that the IAB and MRC are collaborating on attention...

Attention Metrics: Industry Savior or Snake Oil?

Adtech Pesach Lattin -

In a masterclass of déjà vu, both AdExchanger and Digiday unleashed a "scoop" yesterday announcing that the IAB and...

Can Curation Houses Be the Couples Therapist We All Need?

Adtech Pesach Lattin -

Programmatic advertising is like that friend who never stops binge-watching “The Real Housewives” — you know it’s not great...

How Advertisers Are Betting Big on Gamers in Q3 and Q4

Gaming Pesach Lattin -

There’s an audience, and then there are gamers. Imagine someone so engrossed that even a fire alarm wouldn’t make...

Video Killed the Radio Star

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

CTV/OTT Streaming Pesach Lattin - 2024-07-02

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

Adtech Pesach Lattin - 2024-07-01

8 Billion and Counting? The Real Deal with X’s Video View Numbers

CTV/OTT Streaming Pesach Lattin - 2024-06-24

Why Streaming Ads Make Me Want to Smash My TV

Adtech Pesach Lattin - 2024-06-09

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

Adtech Pesach Lattin - 2024-05-21

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Adtech Pesach Lattin - 2024-05-17

Netflix and EDO: Turning Viewers into Ad Responders

CTV/OTT Streaming Pesach Lattin - 2024-05-17

Amazon’s Upfront: One Funnel to Rule Them All

CTV/OTT Streaming Pesach Lattin - 2024-05-15

The Future of Shoppable TV: The Grand Merchandising Merge

Adtech Pesach Lattin - 2024-05-09

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

CTV/OTT Streaming Pesach Lattin - 2024-05-07

Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On

CTV/OTT Streaming Pesach Lattin - 2024-05-02

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Adtech Pesach Lattin - 2024-05-02

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Adtech Pesach Lattin - 2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

CTV/OTT Streaming Pesach Lattin - 2024-04-19

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

CTV/OTT Streaming Pesach Lattin - 2024-04-17

Laywers

U.S. Origin Claims Should Not be Based Upon Assumptions the Components Obtained from U.S.-Based Suppliers are “All or Virtually All Made in USA”

Lawyers Run The World Richard B. Newman - 2024-07-12

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