Tuesday, December 10, 2024
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NEWS

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Marketing Madness Pesach Lattin -
In a move that has the advertising world clutching its collective coffee cups a little tighter, Omnicom Group has thrown down the gauntlet—and not...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Marketing Madness Pesach Lattin -
In a move that has the advertising world clutching its collective coffee cups a little tighter, Omnicom Group has...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Adtech Pesach Lattin -
There’s now a saying in adtech: when PR people reach out to you with coy smiles and cryptic non-announcements,...

Sam Bloom: Marketing’s Last Sane Man?

Leaders Pesach Lattin -
How He’s Keeping His Cool While Everyone Else Chases Trends If marketing today is a three-ring circus, Sam Bloom is...

Video Killed the Radio Star

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Adtech Pesach Lattin -

EXCLUSIVE: Why SambaTV is Buying Semasio

CTV/OTT Streaming Adotat Staff -

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Adtech Pesach Lattin -

Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox

Adtech Pesach Lattin -

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Adtech Pesach Lattin -

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

CTV/OTT Streaming Pesach Lattin -

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Adtech Pesach Lattin -

Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State

CTV/OTT Streaming Pesach Lattin -

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

CTV/OTT Streaming Pesach Lattin -

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

Adtech Pesach Lattin -

8 Billion and Counting? The Real Deal with X’s Video View Numbers

CTV/OTT Streaming Pesach Lattin -

Why Streaming Ads Make Me Want to Smash My TV

Adtech Pesach Lattin -

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

Adtech Pesach Lattin -

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Adtech Pesach Lattin -

Netflix and EDO: Turning Viewers into Ad Responders

CTV/OTT Streaming Pesach Lattin -

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