Friday, November 1, 2024

NEWS

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share of the U.S. media market...

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share...

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge, and a perfectly timed ad pops up, tempting you with...

The TVOS Wars: Roku’s Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom

The so-called “TVOS Wars” might sound like something George Lucas would’ve dreamt up in his heyday, but make no...

Video Killed the Radio Star

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