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The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of...

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is...

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of...

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Mercedes-Benz USA, the renowned luxury automaker, has announced the appointment of Melody Lee as its next Chief...

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

In an exciting move for Gibson Brands, Elizabeth Heidt has been promoted to the position of Chief...

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Mercedes-Benz USA, the renowned luxury automaker, has announced the appointment of Melody Lee as its next Chief...

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

In an exciting move for Gibson Brands, Elizabeth Heidt has been promoted to the position of Chief...

Treasure Data’s New CMO: Mark Tack

In the ever-evolving world of customer data platforms (CDPs), one name stands out as a true pioneer:...

In-Game Advertising: The Future of Marketing or a Bust?

The world of video games and advertising has changed dramatically in recent years, with big brands and...

Making TV Measurable with Jason Fairchild’s tvScientific

Imagine a world where TV advertising was as accessible and measurable as paid search – that's the...

How to Beat Affiliate Fraud in 2023

Affiliate marketing is a lucrative and growing industry, but as its popularity grows, so too has the...

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of National Advertisers (ANA) joined forces with PricewaterhouseCoopers (PwC). Together, they embarked on a groundbreaking partnership with the aim of bringing transparency to an industry notorious for its convoluted practices. However, after 18 months of efforts, the partnership has come to an unexpected end, leaving behind questions and frustrations. Programmatic advertising, with its complex web of intermediaries and undisclosed fees, has long been a puzzle wrapped in opacity. The ANA's decision to initiate an audit, in collaboration...

Leaders

Video Killed the Radio Star

OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language – one filled with acronyms.

CMOs and Leaders

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

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In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking...

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

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Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of Mary Rodrigues as their new...

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

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In the dynamic world of digital advertising, few individuals have made a mark as impressive as Mike Seiman, the CEO and Chairman...

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

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In an exciting move for Gibson Brands, Elizabeth Heidt has been promoted to the position of Chief Marketing Officer. With seven years...

Anthony Paluzzi: Master of Customer Acquisition and Marketing Magic

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In the competitive world of customer acquisition and marketing, one name stands out: Anthony Paluzzi. With a keen eye for strategy and...

Sephora U.S. Taps Zena Srivatsa Arnold to Lead Growth Strategy

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Sephora, the French multinational retailer of personal care and beauty products, has appointed Zena Srivatsa Arnold as its new chief marketing officer...

Crypto

UK Crypto Firms Beware: The Watchdog is Barking with New Ad Rules and Prison Threats!

The UK's Financial Conduct Authority (FCA) has issued a warning to all...

Are NFTs going to disappear in 2023?

2022 has been a wild ride, to say the least.

Crypto Firm Gemini Under Investigation

The New York Department of Financial Services (DFS) has launched an investigation...

LAWYERS RULE THE WORLD

WTF is Maryland’s Digital Ad Tax?

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Maryland's Supreme Court has given the green light to the implementation of the country's first-ever digital ad tax, despite facing significant opposition....

FTC Compliance and Defense Attorney Richard B. Newman Selected to Author...

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As a result of his demonstrated distinct subject matter expertise and track record of success in the fields of digital advertising compliance,...

Chargebacks911 Facing Feds for Alleged Unfair Practices

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The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911, a chargeback mitigation company, and...

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TV

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond...

FreeCast Taps TV Industry Veteran Gary Engel as New Chief Marketing Officer

In the ever-evolving landscape of home entertainment, FreeCast has made a strategic...

From Couch Potatoes to Customers: How Ad-Supported Streaming Is Changing the Advertising Landscape

The streaming revolution is upon us, and it’s ad-supported streaming that’s leading...

Email Marketing

Mailchimp Strikes Again: Another Data Breach Leaks Info of 133 Customers

It seems like the Atlanta-based email marketing and newsletter service, Mailchimp, is...

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most...

Growth Hacking Marketing: From the Experts

According to the Oxford dictionary, hacking is ‘the gaining of unauthorized access...

7 Email Marketing Practices for Newbies that Everyone Needs to Know

Email is an indispensable communication tool for our business. This is because...