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Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Adtech Pesach Lattin -
Jennifer Jackson’s career path reads like the script of a tech-world reboot where the hero doesn’t save the day with algorithms or gadgets but...

Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Adtech Pesach Lattin -
Jennifer Jackson’s career path reads like the script of a tech-world reboot where the hero doesn’t save the day...

The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

Leaders Pesach Lattin -
Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another marketer who throws around buzzwords like “disruption” and “innovation” while...

Mike Follett of Lumen Research: Viewability Is the Trophy You Get for Showing Up Late to the Party

Adtech Pesach Lattin -
Mike Follett has been on a relentless quest for attention—not his own, mind you, but yours—for longer than most...

Video Killed the Radio Star

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

CTV/OTT Streaming Pesach Lattin -

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

Adtech Pesach Lattin -

8 Billion and Counting? The Real Deal with X’s Video View Numbers

CTV/OTT Streaming Pesach Lattin -

Why Streaming Ads Make Me Want to Smash My TV

Adtech Pesach Lattin -

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

Adtech Pesach Lattin -

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Adtech Pesach Lattin -

Netflix and EDO: Turning Viewers into Ad Responders

CTV/OTT Streaming Pesach Lattin -

Amazon’s Upfront: One Funnel to Rule Them All

CTV/OTT Streaming Pesach Lattin -

The Future of Shoppable TV: The Grand Merchandising Merge

Adtech Pesach Lattin -

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

CTV/OTT Streaming Pesach Lattin -

Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On

CTV/OTT Streaming Pesach Lattin -

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Adtech Pesach Lattin -

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Adtech Pesach Lattin -

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

CTV/OTT Streaming Pesach Lattin -

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

CTV/OTT Streaming Pesach Lattin -

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