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How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just raise the bar—they throw it...

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Leaders Pesach Lattin -

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

Streaming’s Big Lie: The Future of TV Is Already Broke

Marketing Madness Pesach Lattin -

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Lawyers Run The World Richard B. Newman -

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Video Killed the Radio Star

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Adtech Pesach Lattin - 2024-10-31

EXCLUSIVE: Why SambaTV is Buying Semasio

CTV/OTT Streaming Adotat Staff - 2024-10-31

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Adtech Pesach Lattin - 2024-10-29

Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox

Adtech Pesach Lattin - 2024-10-29

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Adtech Pesach Lattin - 2024-10-28

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

CTV/OTT Streaming Pesach Lattin - 2024-10-14

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Adtech Pesach Lattin - 2024-08-26

Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State

CTV/OTT Streaming Pesach Lattin - 2024-08-21

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

CTV/OTT Streaming Pesach Lattin - 2024-07-02

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

Adtech Pesach Lattin - 2024-07-01

8 Billion and Counting? The Real Deal with X’s Video View Numbers

CTV/OTT Streaming Pesach Lattin - 2024-06-24

Why Streaming Ads Make Me Want to Smash My TV

Adtech Pesach Lattin - 2024-06-09

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

Adtech Pesach Lattin - 2024-05-21

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Adtech Pesach Lattin - 2024-05-17

Netflix and EDO: Turning Viewers into Ad Responders

CTV/OTT Streaming Pesach Lattin - 2024-05-17

U.S. Origin Claims Should Not be Based Upon Assumptions the Components Obtained from U.S.-Based Suppliers are “All or Virtually All Made in USA”

Lawyers Run The World Richard B. Newman - 2024-07-12

How Elon Musk is Rewriting ‘The Communist Manifesto’

Lawyers Run The World Pesach Lattin - 2024-07-12

Ad Agency Liability and the FTC

Lawyers Run The World Richard B. Newman - 2024-06-06

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