"Back to the future" may be an overused cliché, but it couldn't be more apt for the marketing world today. Generative AI models are taking us back to the basics, revolutionizing the way marketing campaigns are created and executed. Remember the days when a concise brief was your starting point for any campaign? Well, you can now type your ideas into an AI-powered tool and get creatives in seconds, bringing marketing assets to life as quickly as you can think of them. Take Dall-E, for example, which creates captivating images based on marketing themes...