Leaders
Video Killed the Radio Star
OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language – one filled with acronyms.
CMOs and Leaders
HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<
In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking...
Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire
Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of Mary Rodrigues as their new...
CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV
In the dynamic world of digital advertising, few individuals have made a mark as impressive as Mike Seiman, the CEO and Chairman...
Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer
In an exciting move for Gibson Brands, Elizabeth Heidt has been promoted to the position of Chief Marketing Officer. With seven years...
Anthony Paluzzi: Master of Customer Acquisition and Marketing Magic
In the competitive world of customer acquisition and marketing, one name stands out: Anthony Paluzzi. With a keen eye for strategy and...
Sephora U.S. Taps Zena Srivatsa Arnold to Lead Growth Strategy
Sephora, the French multinational retailer of personal care and beauty products, has appointed Zena Srivatsa Arnold as its new chief marketing officer...
LAWYERS RULE THE WORLD
WTF is Maryland’s Digital Ad Tax?
Maryland's Supreme Court has given the green light to the implementation of the country's first-ever digital ad tax, despite facing significant opposition....
FTC Compliance and Defense Attorney Richard B. Newman Selected to Author...
As a result of his demonstrated distinct subject matter expertise and track record of success in the fields of digital advertising compliance,...
Chargebacks911 Facing Feds for Alleged Unfair Practices
The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911, a chargeback mitigation company, and...