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UrbanObserver
UrbanObserver
Friday, November 1, 2024
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NEWS
Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox
Adtech
Pesach Lattin
-
Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite
Leaders
Pesach Lattin
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Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)
Adtech
Pesach Lattin
-
AdTech’s Great Purge: The Last Stand of the Bloat Masters
Adtech
Pesach Lattin
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Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean
Adtech
Pesach Lattin
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From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down
Gaming
Pesach Lattin
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Why Your Brand Feels Like a Cheap Date: All Flash, No Substance in the World of Performance Marketing
Performance Marketing
Pesach Lattin
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From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up
Marketing Madness
Pesach Lattin
-
2024-10-31
First off, let's talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share of the U.S. media market...
From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up
Marketing Madness
Pesach Lattin
-
First off, let's talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share...
Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers
Adtech
Pesach Lattin
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Imagine this: you’re three episodes deep in a binge, and a perfectly timed ad pops up, tempting you with...
The TVOS Wars: Roku’s Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom
Adtech
Pesach Lattin
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The so-called “TVOS Wars” might sound like something George Lucas would’ve dreamt up in his heyday, but make no...
Video Killed the Radio Star
Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results
Adtech
Pesach Lattin
-
2024-10-29
Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox
Adtech
Pesach Lattin
-
2024-10-29
Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean
Adtech
Pesach Lattin
-
2024-10-28
The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show
CTV/OTT Streaming
Pesach Lattin
-
2024-10-14
Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads
Adtech
Pesach Lattin
-
2024-08-26
Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State
CTV/OTT Streaming
Pesach Lattin
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2024-08-21
TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers
CTV/OTT Streaming
Pesach Lattin
-
2024-07-02
Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption
Adtech
Pesach Lattin
-
2024-07-01
8 Billion and Counting? The Real Deal with X’s Video View Numbers
CTV/OTT Streaming
Pesach Lattin
-
2024-06-24
Why Streaming Ads Make Me Want to Smash My TV
Adtech
Pesach Lattin
-
2024-06-09
Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream
Adtech
Pesach Lattin
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2024-05-21
Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?
Adtech
Pesach Lattin
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2024-05-17
Netflix and EDO: Turning Viewers into Ad Responders
CTV/OTT Streaming
Pesach Lattin
-
2024-05-17
Amazon’s Upfront: One Funnel to Rule Them All
CTV/OTT Streaming
Pesach Lattin
-
2024-05-15
The Future of Shoppable TV: The Grand Merchandising Merge
Adtech
Pesach Lattin
-
2024-05-09
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Laywers
U.S. Origin Claims Should Not be Based Upon Assumptions the Components Obtained from U.S.-Based Suppliers are “All or Virtually All Made in USA”
Lawyers Run The World
Richard B. Newman
-
2024-07-12
How Elon Musk is Rewriting ‘The Communist Manifesto’
Lawyers Run The World
Pesach Lattin
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2024-07-12
Ad Agency Liability and the FTC
Lawyers Run The World
Richard B. Newman
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2024-06-06
Telemarketers and Lead Generators Take Note of FTC’s New TSR Recordkeeping Rules
Lawyers Run The World
Richard B. Newman
-
2024-04-15
Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!
Lawyers Run The World
Pesach Lattin
-
2024-04-12
Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled
Adtech
Pesach Lattin
-
2024-04-11