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UrbanObserver
UrbanObserver
Thursday, November 7, 2024
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NEWS
Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers
Adtech
Pesach Lattin
-
Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check
Leaders
Pesach Lattin
-
Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple
Marketing Madness
Pesach Lattin
-
Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers
Adtech
Pesach Lattin
-
From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up
Marketing Madness
Pesach Lattin
-
The TVOS Wars: Roku’s Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom
Adtech
Pesach Lattin
-
Gary V’s Ten Commandments for the Attention Economy (Thou Shalt Day Trade Thy Audience)
Marketing Madness
Pesach Lattin
-
The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great
Data
Pesach Lattin
-
2024-11-06
Les Binet isn’t just an advertising legend; he’s a no-nonsense guru of effectiveness who’s been schooling the industry for decades, calling out BS with...
The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great
Data
Pesach Lattin
-
Les Binet isn’t just an advertising legend; he’s a no-nonsense guru of effectiveness who’s been schooling the industry for...
Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker
Adtech
Pesach Lattin
-
Ever felt like an ad was so on-point it gave you goosebumps? You scroll past one too many kitchen...
Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord
Adtech
Pesach Lattin
-
In a bold (and overdue) move, Audience Store has teamed up with AudienceProject to supercharge incremental reach for TV...
Video Killed the Radio Star
EXCLUSIVE: Why SambaTV is Buying Semasio
CTV/OTT Streaming
Adotat Staff
-
2024-10-31
Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results
Adtech
Pesach Lattin
-
2024-10-29
Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox
Adtech
Pesach Lattin
-
2024-10-29
Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean
Adtech
Pesach Lattin
-
2024-10-28
The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show
CTV/OTT Streaming
Pesach Lattin
-
2024-10-14
Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads
Adtech
Pesach Lattin
-
2024-08-26
Nevada Senate Showdown: How CTV is About to Shake Things Up in the Silver State
CTV/OTT Streaming
Pesach Lattin
-
2024-08-21
TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers
CTV/OTT Streaming
Pesach Lattin
-
2024-07-02
Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption
Adtech
Pesach Lattin
-
2024-07-01
8 Billion and Counting? The Real Deal with X’s Video View Numbers
CTV/OTT Streaming
Pesach Lattin
-
2024-06-24
Why Streaming Ads Make Me Want to Smash My TV
Adtech
Pesach Lattin
-
2024-06-09
Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream
Adtech
Pesach Lattin
-
2024-05-21
Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?
Adtech
Pesach Lattin
-
2024-05-17
Netflix and EDO: Turning Viewers into Ad Responders
CTV/OTT Streaming
Pesach Lattin
-
2024-05-17
Amazon’s Upfront: One Funnel to Rule Them All
CTV/OTT Streaming
Pesach Lattin
-
2024-05-15
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Laywers
Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers
Adtech
Pesach Lattin
-
2024-11-05
U.S. Origin Claims Should Not be Based Upon Assumptions the Components Obtained from U.S.-Based Suppliers are “All or Virtually All Made in USA”
Lawyers Run The World
Richard B. Newman
-
2024-07-12
How Elon Musk is Rewriting ‘The Communist Manifesto’
Lawyers Run The World
Pesach Lattin
-
2024-07-12
Ad Agency Liability and the FTC
Lawyers Run The World
Richard B. Newman
-
2024-06-06
Telemarketers and Lead Generators Take Note of FTC’s New TSR Recordkeeping Rules
Lawyers Run The World
Richard B. Newman
-
2024-04-15
Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!
Lawyers Run The World
Pesach Lattin
-
2024-04-12