LATEST NEWS

Is Augmented Reality the Future of OOH Advertising?

When you see an outdoor ad that looks like it's been there forever, but the text is...

Dataly Media Accused of Major Scheme to Defraud Advertisers

In a press release today, Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme...

Does Programmatic Even Work?

Last week, I had a conversation with Robert Regular—a friend and colleague of mine who I have...

Six Reasons to Use Native Advertising in 2023

Native advertising has become increasingly popular as a way to promote brands and products online. It allows...

Leslie Berland named CMO of Peloton

Former Twitter executive Leslie Berland has been named Chief Marketing Officer at Peloton Interactive Inc (PTON.O), the...

How CMOs Can Respond to Shifting Privacy Regulations

With states passing their own privacy legislation...

Inside Twitter’s Child Pornography Problem

Social media platforms have been under increasing...

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.

Biggest Scammer? Man Loses 200 lbs and Then Charged by Feds

Michael Giannulis was once a contestant on 'Extreme Weight Loss.' Now, the Federal Trade Commission says he...

REPORT: Nick Fiorentino Accused of Digital Theft by Zeeto Group

A lawsuit has been filed that alleges Nicholas Fiorentino started to headhunt several Zeeto Group employees for...

Will Artificial Intelligence Take Your Marketing Job?

It's no secret that artificial intelligence has been making waves in the tech industry, and it's only...

Denny’s Serves Up New CMO: Sherri Landry

Denny's Corporation (NASDAQ: DENN) today announced the appointment of Sherri Landry as Senior Vice President, Chief Marketing Officer...

Five Ways AI Will Change Marketing in 2023

Artificial intelligence has long been recognized as a tool for making the world around us a better...

Is Augmented Reality the Future of OOH Advertising?

When you see an outdoor ad that looks like it's been there forever, but the text is all new, it's because it has! Outdoor ads are becoming increasingly advanced. From simple, static advertisements to ones that use augmented reality and are easy for consumers to share on social media—the options today make outdoor campaigns more interactive than ever before. Using AR, advertisers have transformed ordinary OOH ads into immersive experiences that bridge the gap between real and digital worlds. This allows brands to create more engaging marketing strategies while reaching a...

Leaders

Denny’s Serves Up New CMO: Sherri Landry

Denny's Corporation (NASDAQ: DENN) today announced the appointment...

Melissa Balsan Becomes Vericity Inc’s Newest Chief Marketing Officer

Vericity, Inc. (Nasdaq: VERY), a leading provider...

The Metaverse

Most popular Metaverse articles today, all the information you need about this growing platform.

Is the Metaverse Dead?

It's official: Apple announced it will not...

CMOs and Leaders

Rupert Bedell Named CMO of Paysend

Paysend has announced the appointment of accomplished marketing specialist Rupert Bedell as Chief Marketing Officer.

Denny’s Serves Up New CMO: Sherri Landry

Denny's Corporation (NASDAQ: DENN) today announced the appointment of Sherri Landry as Senior Vice President, Chief Marketing Officer...

Melissa Balsan Becomes Vericity Inc’s Newest Chief Marketing Officer

Vericity, Inc. (Nasdaq: VERY), a leading provider of technology enabled life insurance products and distribution, has announced...

Jessica Friedeman Joins LifeMD as Chief Marketing Officer

LifeMD, Inc. (NASDAQ: LFMD) today announced the appointment of Jessica Friedeman as Chief Marketing Officer. Friedeman succeeds...

Sotheby’s Bids High with Gareth Jones Hire as Chief Marketing Officer

Sotheby’s has hired online marketeer Gareth Jones as its new chief marketing officer. As part...

Fangoria Scares Up Amir Moini as First Chief Marketing Officer

Fangoria is bringing on Amir Moini as their first Chief Marketing Officer. In this newly created role,...

Technology

Who is Afraid of Web3?

One of the big misconceptions about #web3 and #nfts for brands are...

5 Ways To Engage Creative Consumers in the Metaverse

The creator economy is booming, with more and more people turning to...

Kim Kardashian’s SEC Settlement is a Wakeup Call for Marketers

Unless you’ve somehow managed to avoid matching with a crypto fiend...

CNN Closes NFT Shop

In June 2021, when Bitcoin was trading at $35,585, CNN rolled out...

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TV

Andrew Bennett to Lead Living Room Device Business

Amazon has just announced the creation of a single unit for third-party...

Dive into the Audigent and Experian Partnership

This week audigent announced an integration with Experian, the world’s leading global...

FuboTV hit With CyberAttack During WorldCup

FuboTV was hit by a cyber attack Wednesday during a World Cup...

Are Streaming Services Doomed?

Launching an online streaming video service to compete with Netflix was once thought of by investors as having a huge potential upside. However, the tide has turned as the market has become so competitive that making money can take years and in the meantime you could burn through billions in cash.

Email Marketing

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most...

Growth Hacking Marketing: From the Experts

According to the Oxford dictionary, hacking is ‘the gaining of unauthorized access...

7 Email Marketing Practices for Newbies that Everyone Needs to Know

Email is an indispensable communication tool for our business. This is because...

How BIMI Campaigns Improves Email Marketing Results and Creates Brand Identity

Email isn’t just a 1-to-1 communication tool. It’s not even just a...
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