How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just raise the bar—they throw it into orbit. Erin Levzow is one of those guests. From the moment she joined The ADOTAT Show, it was clear we were in the presence of brilliance. Erin is a marketing … Read more
Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete with flaming chainsaws, gravity-defying stunts, and a standing-room-only audience. As VP of Strategy Media at SeenThis, Gareth isn’t just navigating the chaos; he’s orchestrating it with the flair of a conductor leading a symphony of algorithms. … Read more
Adam Brotman isn’t just your average tech executive; he’s the guy who put Starbucks on the digital map. From pioneering mobile ordering to scaling loyalty programs, Brotman turned Starbucks into a tech giant disguised as a coffee shop, cementing his role as a visionary in digital transformation. After a brief stint at J.Crew, Brotman has … Read more
Scott Schiller is a man who’s seen it all – from the early days of television ads to the modern, hyper-complicated circus that is digital media. And let’s be clear, Scott’s got opinions. He’s made his mark as a media titan, ad tech innovator, and professor who somehow still finds time to remind the industry … Read more
Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while sipping their third champagne at Cannes. No, Rossi, who juggles the roles of Chief Marketing Officer and Chief Revenue Officer at Infillion, is here to strip marketing down to its bare bones—and she’s not interested in … Read more
Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope. Early exits? Not his style. And don’t even think about trying to impress him with your ping-pong table or kombucha bar. Coleman is part startup whisperer, part reality check artist, and all about cutting through the … Read more
Let me paint you a picture: I’m sitting across from Jonah Goodhart—yes, that Jonah Goodhart. The ad tech wunderkind who co -founded Moat, sold it to Oracle for a king’s ransom, and then had the audacity to not sail off into the sunset. Instead, he’s back at it with Montauk Labs, tinkering away like some mad scientist … Read more
Let’s start with the obvious: Raj Chauhan has been around the block. And I don’t mean the block you stroll around on your morning jog. No, Raj’s block is more like an endless digital loop, filled with broken banner ads, DSPs, SSPs, and a short but intense detour into cannabis—because why stick with one volatile … Read more
Meet Colleen Stauffer, the Chief Marketing Officer at HoneyBook, where she’s shaking up the world of marketing like a cocktail mixer at a bar where all the drinks are on fire. With over 15 years of experience under her belt, she’s navigated an industry that has transformed so dramatically that even staying in the same … Read more
Chris Koehler, Twilio’s Chief Marketing Officer, isn’t just another marketer who throws around buzzwords like “disruption” and “innovation” while making it sound like he’s reading from a teleprompter at a TED Talk. No, this guy’s the real deal—think of him as the marketing world’s Swiss Army knife. Koehler’s resume reads like a “choose your own … Read more
If you’ve been anywhere near the ad tech world in the last decade, you’ve probably tripped over a LumaScape—or at least heard someone throw around the term like it’s a religious text. That sacred scroll of chaos, mapping out the sprawling, byzantine world of digital advertising, is the brainchild of Terence Kawaja, or Terry, if … Read more
Jon Bond isn’t just a name in advertising; it’s a blazing marquee in the hall of fame of marketing mavens. This dynamo, who forged his reputation at the helm of Kirshbaum, Bond and Partners, is now piloting the good ship Weightless through the turbulent seas of advertising, where antiquated tactics are about as useful as … Read more
If you’ve ever wondered who’s steering the ship in the choppy waters of media measurement, meet Jon Watts, the Brit at the helm of the Coalition for Innovative Media Measurement (CIMM). Jon isn’t just navigating the seas; he’s charting new courses through uncharted territories, all while keeping his cool like a British secret agent in … Read more
If the ad tech industry were weather, it’d be Portland—typically cloudy with a chance of unexpected sunshine. For Myles Younger, a clear morning without the usual downpour is less about meteorological luck and more a mirror to the unpredictable yet occasionally brilliant world of digital ads. It’s like navigating through fog with a broken GPS—you … Read more