How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just raise the bar—they throw it into orbit. Erin Levzow is one of those guests. From… Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty
Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete with flaming chainsaws, gravity-defying stunts, and a standing-room-only audience. As VP of Strategy Media at SeenThis,… The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce
Adam Brotman isn’t just your average tech executive; he’s the guy who put Starbucks on the digital map. From pioneering mobile ordering to scaling loyalty programs, Brotman turned Starbucks into a tech giant disguised as… Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook
Scott Schiller is a man who’s seen it all – from the early days of television ads to the modern, hyper-complicated circus that is digital media. And let’s be clear, Scott’s got opinions. He’s made… Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check
Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while sipping their third champagne at Cannes. No, Rossi, who juggles the roles of Chief Marketing Officer… Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite
Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope. Early exits? Not his style. And don’t even think about trying to impress him with your… Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)
Let me paint you a picture: I’m sitting across from Jonah Goodhart—yes, that Jonah Goodhart. The ad tech wunderkind who co -founded Moat, sold it to Oracle for a king’s ransom, and then had the audacity to… Why Jonah Goodhart Thinks Your Feelings Matter More Than Clicks
Let’s start with the obvious: Raj Chauhan has been around the block. And I don’t mean the block you stroll around on your morning jog. No, Raj’s block is more like an endless digital loop,… Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data
Meet Colleen Stauffer, the Chief Marketing Officer at HoneyBook, where she’s shaking up the world of marketing like a cocktail mixer at a bar where all the drinks are on fire. With over 15 years… From Pinterest to HoneyBook: Colleen Stauffer’s Wild Ride Through the Marketing Jungle
Chris Koehler, Twilio’s Chief Marketing Officer, isn’t just another marketer who throws around buzzwords like “disruption” and “innovation” while making it sound like he’s reading from a teleprompter at a TED Talk. No, this guy’s… The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos
If you’ve been anywhere near the ad tech world in the last decade, you’ve probably tripped over a LumaScape—or at least heard someone throw around the term like it’s a religious text. That sacred scroll… The Unfiltered Genius of Terence Kawaja: How Adtech’s Peter Pan Refuses to Grow Up
Jon Bond isn’t just a name in advertising; it’s a blazing marquee in the hall of fame of marketing mavens. This dynamo, who forged his reputation at the helm of Kirshbaum, Bond and Partners, is… Jon Bond: The Legend Who Ditched Cookies for a Weightless World
If you’ve ever wondered who’s steering the ship in the choppy waters of media measurement, meet Jon Watts, the Brit at the helm of the Coalition for Innovative Media Measurement (CIMM). Jon isn’t just navigating… Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon
If the ad tech industry were weather, it’d be Portland—typically cloudy with a chance of unexpected sunshine. For Myles Younger, a clear morning without the usual downpour is less about meteorological luck and more a… The AdTech Adventurer: Myles Younger’s Recipe for Success