Sunday, April 21, 2024

Profiles

Before Influencers Were Cool: The Andy Batkin Story of Digital Darwinism

Navigating the tumultuous seas of digital marketing and ad tech requires not just a sturdy ship but a captain who can see through the...

Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec. She's kinda like that friend who knows everyone in the neighborhood, but instead of just...

From Teacher’s Desk to Marketing Genius: The Jeanniey Walden Story

The arrival of Jeanniey Walden as Senior Vice President and Chief Marketing Officer at Rite Aid represents not just a fresh face in corporate...

Good Trouble and Great Creativity: Jo Wallace’s Impact on Jellyfish

The global digital marketing juggernaut, Jellyfish, renowned for its partnerships with some of the world's most iconic brands, has made a seismic announcement...

Home is Where the Work is: The Digital Voice™ Rewrites the Remote Rulebook

In the realm of public relation agencies, where the glitz of campaigns often outshines the nitty-gritty of human resource metrics, a surprising champion has...

Sean Black: A Maverick in the AdTech Arena Takes the Helm at Dailymotion

We know what it’s like when it comes to AdTech PR: attention spans resemble mayflies on caffeine. So the announcement of Sean Black's appointment...

Andrew Strickman Joins New American Funding as CMO: A Visionary Navigator with a Storied Journey in Brand Building and Growth Leadership

Now there emerges a beacon of innovation and purpose in the form of Andrew Strickman, the newly appointed Chief Marketing Officer at New American...

Monica Pool: A Reckoning of Return to the Colonel’s Court

In the tumultuous landscape of fast-food marketing, where giants rise and fall like zeppelins caught in a storm, a new dawn is set to...

Adnami Expands Reach into Norway with Key Appointments in European Markets

In a strategic move aimed at solidifying its position in the European market, high impact ad specialist Adnami has announced the appointment of Hege...

Rite Aid’s Resurgence: Jeanniey Walden Appointed Senior VP and Chief Marketing Officer

Amidst a period of significant transformation, Rite Aid has taken a definitive step towards solidifying its customer-focused innovation strategy by appointing Jeanniey Walden as...

Schiller’s Showtime: A Media Maverick’s Insights Unveiled (Part II)

In the first part of our interview, we are introduced to Scott Schiller, a media maverick with a remarkable career spanning various influential roles...

Schiller’s Showtime: A Media Maverick’s Insights Unveiled

Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned...

Deka Lash Appoints Cathy Hall as First Ever Chief Marketing Officer, Accelerating Growth and Innovation in the Beauty Industry

Deka Lash, a pioneering beauty brand specializing in eyelash extensions and brow services, has recently made a significant move in strengthening its leadership team....

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

In the dynamic world of digital advertising, few individuals have made a mark as impressive as Mike Seiman, the CEO and Chairman of Digital...

Latest news

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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