Saturday, October 12, 2024

Most recent articles by:

Seth Lieberman

Seth Lieberman is the CEO of Pangea Media, developer of the SnapApp Marketing Platform. The SnapApp platform empowers brands, publishers and agencies to foster conversations across the web, social and mobile, that build brand affinity, connect, educate, entertain and drive sales. Under Seth’s leadership, Pangea Media’s platforms have facilitated more than 300 million customer engagements.

Increase Revenue with Interactive Content

ADOTAS - Are you searching for ways to increase site traffic, time on site, unique visitors, and subscribers all with the goal of boosting...

Must read

Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Jennifer Jackson’s career path reads like the script of...

The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another...

ThinkPad to Think Big: Rabin’s No-Nonsense Path to Lenovo’s Future

David Rabin, Lenovo's CMO for the Solutions and Services...

How Google’s 20% Cut Is Like Paying for a Penthouse and Getting a Broom Closet

So, here we are, folks. Google, the tech behemoth...

Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing

Welcome to the Wild West, where the metrics are...

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the...

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show...

Attention Metrics: Industry Savior or Snake Oil?

In a masterclass of déjà vu, both AdExchanger and...

Can Curation Houses Be the Couples Therapist We All Need?

Programmatic advertising is like that friend who never stops...

How Advertisers Are Betting Big on Gamers in Q3 and Q4

There’s an audience, and then there are gamers. Imagine...