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FTC Explores Changes to Biz Opp Rule to Include Money-Making, Business Coaching and Mentoring, and eCommerce and Investment Opportunities

The Business Opportunity Rule ("Bizz Opp Rule") was first adopted in 2012.  It applies to commercial arrangements where a seller solicits a...

What Marketers Need to Know About FTC Endorsement Guide Penalty Offense Notices and CIDs

The FTC continues to issue Notices of Penalty Offenses concerning FTC Endorsement Guide violations  to digital advertisers and marketers, both alone and...

Ringless Voicemail Classified as Calls Under TCPA

Ringless voicemails have always been a thorn in our sides, but now they're also a thorn in the FCC's side. The Federal...

FTC Ad Compliance Lawyer on Proposed Work-at-Home Revisions to BizOpp Rule

The FTC recently voted unanimously to issue an Advance Notice of Proposed Rulemaking (ANPR) considering modification to the FTC’s Business Opportunity Rule (BOR). ...

Kim Kardashian’s SEC Settlement is a Wakeup Call for Marketers

Unless you’ve somehow managed to avoid matching with a crypto fiend on Hinge recently, you’ve probably heard about Kim Kardashian’s recent...

How CMOs Can Respond to Shifting Privacy Regulations

With states passing their own privacy legislation and companies being fined for alleged violations of existing laws, the privacy landscape has shifted...

Inside Twitter’s Child Pornography Problem

Social media platforms have been under increasing scrutiny in recent months for their failure to police content effectively. The latest example comes...

Report: 10% of Programmatic Ads on Fraudulent Sites

A new study from Ebiquity has found that almost 10% of programmatic ad spend in the US goes to low-quality, low-value websites...

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Is Augmented Reality the Future of OOH Advertising?

When you see an outdoor ad that looks like it's been there forever, but the text is...

Is the Metaverse Dead?

It's official: Apple announced it will not release an AR headset. The market is indeed flooded with...

Rupert Bedell Named CMO of Paysend

Paysend has announced the appointment of accomplished marketing specialist Rupert Bedell as Chief Marketing Officer.

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Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.

Six Reasons to Use Native Advertising in 2023

Native advertising has become increasingly popular as...