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The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

Eric Troutman, commonly known as “the Czar” in certain legal circles, is one of the country's top class action defense lawyers and...

Can the FTC Tackle Text Spam? Proposed Rules Say Yes

Unsolicited text messages are a nuisance that many people have experienced, and they can even be harmful if they contain fraudulent or...

Data Brokers Beware: FTC’s Lawsuit Against Kochava Could Set Precedent

Kochava, an Idaho-based data broker, is currently in a federal lawsuit with the Federal Trade Commission (“FTC”) over the unrestricted sale of...

FTC’s BCP Issues Criminal Liaison Unit Report Outlining Wrongdoer Accountability Efforts

On January 30, 2023, the Criminal Liaison Unit of the Federal Trade Commission’s Bureau of Consumer Protection (BCP CLU) issued its 2022...

Litagation: Inside The Programmatic Fraud System

As the world moves forward in the digital age, digital advertising continues to surge in value, with digital ad spending expected to...

FTC Explores Changes to Biz Opp Rule to Include Money-Making, Business Coaching and Mentoring, and eCommerce and Investment Opportunities

The Business Opportunity Rule ("Bizz Opp Rule") was first adopted in 2012.  It applies to commercial arrangements where a seller solicits a...

What Marketers Need to Know About FTC Endorsement Guide Penalty Offense Notices and CIDs

The FTC continues to issue Notices of Penalty Offenses concerning FTC Endorsement Guide violations  to digital advertisers and marketers, both alone and...

Ringless Voicemail Classified as Calls Under TCPA

Ringless voicemails have always been a thorn in our sides, but now they're also a thorn in the FCC's side. The Federal...

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Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However,...

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

"Back to the future" may be an overused cliché, but it couldn't be more apt for the...

Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent...

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Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.