In a bold (and overdue) move, Audience Store has teamed up with AudienceProject to supercharge incremental reach for TV advertisers. This partnership is all...
Connected TV (CTV) advertising was hyped as the marketer’s latest shiny toy—a seamless fusion of creativity and data-driven precision, all orchestrated by the ever-mystical...
Alright, folks, let’s talk about adtech’s latest punching bag: curation. It’s the kale of programmatic—good for you, sure, but nobody wants to chew on...