CTV/OTT Streaming

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has immense potential, but it's grappling...

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking...

FreeCast Taps TV Industry Veteran Gary Engel as New Chief Marketing Officer

In the ever-evolving landscape of home entertainment, FreeCast has made a strategic move to bring on a new executive hire to bolster...

From Couch Potatoes to Customers: How Ad-Supported Streaming Is Changing the Advertising Landscape

The streaming revolution is upon us, and it’s ad-supported streaming that’s leading the charge. But just how much of the market share...

Dave Morgan’s Crystal Ball: How Netflix’s Ad Tier Will Shape the Video Ad Landscape

As Netflix dives into the realm of ad-supported streaming, it's clear that the video advertising landscape is about to experience a seismic...

FuboTV Drops “TV” from Brand Name in New Rebranding Effort

FuboTV, the popular virtual multichannel video programming distributor (vMVPD), has rebranded its name to simply "Fubo." The name change represents a new...

The Morgan Mindset: Navigating the Complex World of Advertising

Dave Morgan is a name that any ad-tech enthusiast would be familiar with. As the founder and CEO of Simulmedia, he has...

Lights, Camera, Action: A New Dawn Breaks for TV Advertising!

In this golden age of television, we are witnessing a dramatic resurgence in ad spend on the once-forgotten big screen. With a...

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The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of...

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and...

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has...

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Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.