CTV/OTT Streaming

Why Are Advertisers Dropping Neilsen?

The Currency Council was created to make TV advertising more fair and transparent by setting prices. It is made up of advertisers...

We Must Embrace Attention as the Standard

The world has changed a lot since the dawn of digital advertising. When we started using digital measurement, it...

Inside the FAST Industry

The growth of FAST has been staggering.  It's hard to get a sense of how FAST services are really doing by their...

How will CTV Evolve in 2023?

Connected TV (CTV) is one of the most rapidly evolving platforms in the advertising world. In just a few short years, it...

Comcast’s FreeWheel Offers New Unified Yield Set of Capabilities for Publishers

On Wednesday, Comcast's FreeWheel unit announced a new set of capabilities called Unified Yield. Unified Yield automates optimization across guaranteed, direct IO,...

Apple is in talks to launch ads on their Apple TV+ streaming platform sometime in 2023

According to Digiday, Apple is in talks with multiple media agencies about the possibility of monetizing their original video content with...

 Q&A with Fred GodfreyCEO, and Co-Founder of Origin Media

Fred is a twice acquired tech founder who has spent the last 5 years obsessing over the potential of the Connected TV...

David Nevins Exits Showtime as ViacomCBS Consolidates Networks

David Nevins, chief creative officer of Showtime and head of Paramount Global, is set to exit the company at the end...

Latest news

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their advertising showing on sites that promote white supremacy and terrorism,...

Ringless Voicemail Classified as Calls Under TCPA

Ringless voicemails have always been a thorn in our sides, but now they're also a thorn in...

Kari Shimmel Promoted to CEO of Campbell Ewald

In a move that's sure to make history, Interpublic Group's Campbell Ewald has promoted Kari Shimmel, making...

Must read

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their...

You might also likeRELATED
Recommended to you

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their...

5 Reasons You Didn’t Earn Money With an Affiliate Program

One thing that more Affiliates should consider before they...