CTV/OTT Streaming

FuboTV Drops “TV” from Brand Name in New Rebranding Effort

FuboTV, the popular virtual multichannel video programming distributor (vMVPD), has rebranded its name to simply "Fubo." The name change represents a new...

The Morgan Mindset: Navigating the Complex World of Advertising

Dave Morgan is a name that any ad-tech enthusiast would be familiar with. As the founder and CEO of Simulmedia, he has...

Lights, Camera, Action: A New Dawn Breaks for TV Advertising!

In this golden age of television, we are witnessing a dramatic resurgence in ad spend on the once-forgotten big screen. With a...

Is Netflix Dropping Microsoft Advertising?

In July 2022, Netflix announced a partnership with Microsoft that was expected to generate billions in advertising revenue for the streaming giant....

From Couch Potatoes to Conversions: The Power of CTV Advertising

Connected TV (CTV) and over-the-top TV (OTT) advertising have taken the marketing world by storm, providing brands with a powerful new tool...

Pluto TV’s EyeQ: The Future of Holistic Streaming Advertising

Pluto TV is the largest FAST (Free Ad-supported Streaming TV) platform globally, with over 80 million monthly active users in the US...

The Reign of King Broadcast: Will it Last in the Age of FAST TV?

Once upon a time, there was a kingdom called TV Land. In TV Land, there were two major kingdoms: Linear TV and...

FuboTV Scores Big: Hits $1 Billion in Annual Revenue with Sports-First Strategy

FuboTV, the sports-first virtual MVPD, hit a major milestone in 2022, reaching $1 billion in global annual revenue for the first time....

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Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However,...

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

"Back to the future" may be an overused cliché, but it couldn't be more apt for the...

Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent...

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Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.