About Us

ADOTAT is the online publication of marketing and advertising — for over a decade we’ve focused on everything important in the industry, and just getting started.

“His wit and high energy are a great asset to any project he’s working on.” – Greg Bayer, SVP Marketing Cloud at Neilsen

“Experienced Leader who stands for honest and ethics.” – Peter S. Klein, CEO of AdMediary

“… incredibly intelligent, very responsive, and has a very strong background in internet marketing. Further than that – he has the highest of ethics and does not hesitate to expose any questionable behavior.” – Fehzan Ali, CEO of Adsend Media

Contact Information:

WE Tower
Menachem Begin Road
Tel Aviv 6492105

(702) 970-PACE

Pesach Lattin pace@lattin.us
Editor, Founder and Publisher
Pesach Lattin is a leading interactive advertising executive, with over 20 years of experience in affiliate and performance marketing. Besides writing for ADOTAT, he has written for dozens of publications including ClickZ and MediaPost.

He is also the former Executive Director of the Executive Council of Performance Marketing. 

Richard Newman, Legal Columnist
Richard B. Newman is a seasoned Internet and business litigation lawyer who counsels clients on a broad range of legal matters across a variety of industries, with a particular focus upon Internet marketing compliance, regulatory investigations and enforcement defense, advertising and marketing litigation, eCommerce, email and SMS SPAM litigation defense, communications and digital media. A core portion of Mr. Newman’s legal work involves advising clients on how to minimize the legal risks related to advertising and marketing under both federal and state consumer protection laws and regulations, without sacrificing the bottom line.  He provides compliance and best practice advice with respect to the creation and dissemination of an extensive spectrum of advertising creative across numerous verticals, as well as regulatory issues that control commerce on the Internet.

Heather Vale, Journalist
Heather Vale is a journalist, host, videographer and photographer. She He has been in the media industry more than 20 years. She is a long-time broadcast journalist who has worked in all media — TV, radio, print and online — starting in 1993. She began interviewing on the internet for the first time in 1998, and for the second time in 2005.

Can I write for PACEDM.com 
Yes – email pace@lattin.us with your information and what you’d like to write about.

More Links:

Pesach Lattin on Video
Pesach Lattin in Adweek 2008