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Performance Marketing

Marketing Madness

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and one trend that's been catching everyone's attention...
Pesach Lattin -
Artificial Intelligence

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the emergence of media network platforms has become a prominent trend, with giants like Walmart and Target expanding...
Pesach Lattin -
Leaders

Anthony Paluzzi: Master of Customer Acquisition and Marketing Magic

In the competitive world of customer acquisition and marketing, one name stands out: Anthony Paluzzi. With a keen eye for strategy and an unwavering...
Pesach Lattin -
News

Rise and Fall of Influencer Marketing: the Dylan Mulvaney Fiasco.

In recent years, influencer marketing has become a popular and powerful tool for businesses to reach new audiences and promote their products or services....
Pesach Lattin -
Marketing Madness

KPIs That Actually Matter: A Guide to Programmatic Advertising Success

The world of programmatic advertising can be overwhelming, with a seemingly endless array of metrics to choose from. It's easy to fall into the...
Pesach Lattin -
Lawyers Run The World

Chargebacks911 Facing Feds for Alleged Unfair Practices

The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911, a chargeback mitigation company, and its owners,...
Adotat Staff -
Leaders

Meet Richard Kahn: The Man Who Built the Ad Fraud Fortress

Richard Kahn is the co-founder and CEO of Anura.io, a leading ad fraud detection company that has been making waves in the industry for...
Pesach Lattin -
News

Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent affiliate marketing agency on the planet. The...
Pesach Lattin -
Leaders

Tal Klein: The Wizard of Digital Engagement

In the age of digital marketing, it's essential for brands to be able to connect with their customers in a meaningful way. That's where...
Adotat Staff -
Marketing Madness

Lisa Chaikin and Awin: Experimenting with Success in Affiliate Marketing

Affiliate marketing has become a vital marketing tool for brands across various industries. Lisa Chaikin, the Group Marketing Director at Awin, a leading affiliate...
Adotat Staff -
Leaders

Blend CMO Hila Shitrit Nissim: How to Use Localization in Marketing

BLEND CMO Hila Shitrit Nissim believes that localization in modern marketing is the key to success. We have followed her career and advice, and...
Adotat Staff -
Leaders

Leading the Way for Women in Digital Marketing: Sara Malo’s Vision

Sara Malo is the President/COO of LinkUnite, a community of executive women in digital marketing and the VP of Partnerships at Lead Generation World....
Adotat Staff -
Marketing Madness

In-Game Advertising: The Future of Marketing or a Bust?

The world of video games and advertising has changed dramatically in recent years, with big brands and marketers taking note of the massive success...
Pesach Lattin -
CTV/OTT Streaming

Making TV Measurable with Jason Fairchild’s tvScientific

Imagine a world where TV advertising was as accessible and measurable as paid search – that's the world that Jason Fairchild, co-founder and CEO...
Pesach Lattin -
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Latest news

CTV/OTT Streaming

OOH La La: The Transformation of Outdoor Ads from Simple to Smart

In the labyrinth of advertising history, Out-of-Home (OOH) advertising stands like an ancient monolith, etching its story into the...
Data

The Alchemists of Analytics: Spinning Web Traffic into Gold

Where every click is a story and every conversion a climax, the concept of CRO emerges as an enigmatic...
Adtech

Stream Wars: The Rise of the New TV Rating Jedi

Everyone knows that streaming giants are rewriting the rules of television and digital advertising and beacuse of this we...

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OOH La La: The Transformation of Outdoor Ads from Simple to Smart

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The AdTech Forecast for 2024: Trends You Can’t Afford to Miss

As we approach 2024, the global advertising market is...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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