Performance Marketing

Ringless Voicemail Classified as Calls Under TCPA

Ringless voicemails have always been a thorn in our sides, but now they're also a thorn in the FCC's side. The Federal...

Deep Dive: Inside the Walmart Ecosystem

Walmart reported higher earnings in its third quarter this week. All revenue increased by 30% between the second and third quarters, but...

How Pay-Per-Call is Like the Walking Dead

I want to sometimes introduce technologies that many CMOs and marketers may not know or use in their advertising mix. I've found...

Q&A With Chris Tragett, Two Decades of Affiliate Marketing Expertise

I've known Chris for a long time, and I've always been impressed by his knowledge of the affiliate and performance marketing industry.

How will CTV Evolve in 2023?

Connected TV (CTV) is one of the most rapidly evolving platforms in the advertising world. In just a few short years, it...

Disagreement About the Metaverse Could Prove Costly for Brands

With a recession on the horizon, brands are not pulling back on their metaverse-marketing spending — but few of them seem to...

Q&A with Dave Morgan, CEO of Simulmedia on Television Convergence

Dave Morgan is the CEO and founder of Simulmedia. He previously founded and ran both TACODA, Inc., an online advertising company that...

Five Reasons Programmatic is Here to Stay

In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use...

Latest news

Anthony Toklo hired as CMO of Davis-Standard

Davis-Standard has appointed Anthony Toklo as the company's chief marketing officer. His new position will see him...

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are always one step ahead of the competition. They have to...

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their advertising showing on sites that promote white supremacy and terrorism,...

Must read

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are...

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their...

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The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are...

5 Reasons You Didn’t Earn Money With an Affiliate Program

One thing that more Affiliates should consider before they...