Tuesday, May 14, 2024
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Marketing Madness

Five Reasons Programmatic is Here to Stay

In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use those exchanges...
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Marketing Madness

Walmart’s New Partnership with TikTok and Snap Could be a Game Changer for Advertisers

Walmart's New Partnership with TikTok and Snap Could be a Game Changer for Advertisers Walmart recently announced a new partnership with two of the hottest...
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CTV/OTT Streaming

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report...
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Leaders

Why the Trade Desk is Taking Over

People said that you couldn’t compete with Google. In the world of digital advertising, Google reigns supreme. The company has crushed almost all its...
Pesach Lattin -
Marketing Madness

Why Wearable Tech Advertisements Are Going to Be Big

It’s my job to know everything in marketing and advertising online, and after over 20 years of writing about it and owning companies in...
Pesach Lattin -
Marketing Madness

Does Facebook Want to Ruin the Metaverse?

Facebook…Errr… Meta.. is really into the Metaverse. Some say that even Mark Zuckerberg is obsessed with the metaverse. It's no secret that the founder and...
Pesach Lattin -
Marketing Madness

Social Media Has Died: What Brands and Marketers Must Know

It’s been said that people don’t know what they want until you show it to them. And, in the case of social media, this...
Pesach Lattin -
Leaders

Why The TradeDesk is Taking Over

People said that you couldn’t compete with Google. In the world of digital advertising, Google reigns supreme. The company has crushed almost all its...
Pesach Lattin -
Lawyers Run The World

Report: 10% of Programmatic Ads on Fraudulent Sites

A new study from Ebiquity has found that almost 10% of programmatic ad spend in the US goes to low-quality, low-value websites designed to...
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Leaders

Netflix to Purchase Roku?

Roku has been having a tough time lately. The once high-flying streaming company has seen its stock price drop by about 80% since July...
Pesach Lattin -
Lawyers Run The World

Programmatic Media Fraud is Overwhelming

Let's do some thought exercises around the programmatic media that you're buying. The following thought-starters are going to be mind-bending and thought-provoking. Hopefully you...
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CTV/OTT Streaming

OTT Advertising is Growing in Leaps and Bounds

Cord cutting has grown substantially since 2015. Currently, only 56% of Americans report watching TV through cable or satellite, down from 76% in...
Pesach Lattin -
Marketing Madness

Are You Down with OTT?

I spent part of the week speaking to experts in OTT advertising, and frankly I was amazed how much this has grown in the...
Pesach Lattin -
Leaders

Will Twitter Ditch Advertising under Musk?

"And no ads," Musk said. “The power of corporations to dictate policy is greatly enhanced if Twitter depends on advertising money to survive," Musk...
Pesach Lattin -
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Adtech

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the future with another sizzling hot take, and this time he’s...
Adtech

Colossus SSP: The Dark Lord of Programmatic Advertising?

In a galaxy far, far away, where the mystic forces of programmatic advertising wield their power across the vast...
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The Future of Shoppable TV: The Grand Merchandising Merge

In the glittering world of shoppable TV, where retail empires and entertainment titans collide, a new hybrid of consumerism...

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Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the...
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Colossus SSP: The Dark Lord of Programmatic Advertising?

In a galaxy far, far away, where the mystic...

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Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the...
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CTV/OTT Streaming

From Zero Ads to Hero Cash: Amazon’s Prime Video Gambles with Your Screen Time

Hello, Amazon shoppers and screen-staring society! What happens when...
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