Walmart’s New Partnership with TikTok and Snap Could be a Game Changer for Advertisers
Walmart recently announced a new partnership with two of the hottest social media platforms out there: Snap and TikTok. This partnership will enable advertisers that use Walmart Connect to buy in-stream ads on TikTok and image, AR, and e-commerce ads on Snap.
Instead of just buying ads directly on those platforms, advertisers will be able to layer on everything Walmart knows about its customers’ purchase behavior. This could be a game changer for advertisers looking to reach a wider audience.
What Does this Mean for Advertisers?
This new partnership between Walmart and TikTok/Snap could be a game changer for advertisers. Previously, if an advertiser wanted to run ads on TikTok or Snap, they would have to go through the platform’s self-serve ad interface.
Now, with Walmart as a middleman, advertisers will be able to buy in-stream ads on TikTok and image, AR, and e-commerce ads on Snap. This is a huge win for advertisers because it will allow them to reach a wider audience with their message.
In addition, they’ll be able to layer on everything Walmart knows about its customers’ purchase behavior. This data is incredibly valuable and could help advertisers create more targeted campaigns that are more likely to convert.
This new partnership between Walmart and TikTok/Snap is a big win for advertisers. It will allow them to reach a wider audience with their message and also layer on Walmart’s valuable customer data. This could help create more targeted campaigns that are more likely to convert. CMOs should keep an eye on this development as it has the potential to change the landscape of social media advertising.
