A Yahoo spokesperson told CNBC that the company would provide severance packages to domestic employees who had lost their jobs. Yahoo didn’t provide specific details on the size or value of the severance packages. He added that the changes will be beneficial for the profitability of Yahoo and will allow the company to invest more … Read more
President Biden is taking a strong stance against targeted advertising in his upcoming State of the Union address. He plans to call for strict curbs on the collection of personal data, especially sensitive information such as health and geolocation, and place the burden on companies to minimize the amount of information they collect. In his … Read more
Imagine a world where TV advertising was as accessible and measurable as paid search – that’s the world that Jason Fairchild, co-founder and CEO of tvScientific, is helping to create. This former early executive of GoTo.com/Overture (which was later acquired by Yahoo) is a recognized leader in the ad tech industry, with a track record … Read more
Amanda Farris, CEO and Founder of LinkUnite, is a rising star in the performance marketing industry who is leaving her mark on the business world. Her stunning presence and engaging personality make people take notice when she speaks, and her passion for her work shines through in everything she does. “LinkUnite is a movement, born … Read more
LevLane Advertising, a leading full-service advertising agency based in Philadelphia, has made two key promotions within its leadership team. As of February 1, 2023, Elizabeth Weir has been promoted to Chief Marketing Officer (CMO), and Kevin Dunn has been promoted to Chief Client Officer (CCO). These newly created roles are a testament to the continued … Read more
The future of the internet is here, and it’s called the metaverse. In this concept, people will be represented by 3D avatars in their online lives. The metaverse is a virtual world that is not yet fully realized, but it’s gaining traction and Interpol is taking notice. The global police agency has built its own … Read more
Meta, the parent company of Facebook and Instagram, remains focused on improving the monetization of its short-form video content platform Reels. Despite continued user engagement, the company noted that Reels’ path to profit is still a work in progress. Previously, Meta reported that Facebook and Instagram users were playing over 140 billion Reels per day, … Read more
The world of marketing and advertising has evolved rapidly in the digital era, where consumers are more informed than ever before. Demand generation, a combination of marketing tactics, strategies, and programs aimed at creating awareness and driving interest in a product or service, has become a critical aspect of the sales process. The ultimate goal … Read more
Advertising agencies are facing a potential downturn as the economy enters uncertain times. While the National Bureau of Economic Research (NBER) has not officially declared a recession, the threat of one can lead to clients tightening their marketing budgets. The impact of a recession on marketing agencies can be significant, with missed business opportunities and … Read more
Ways AI will power the #Metaverse. With #ai, deep learning-based software will autonomously drive all activities, and chatbots and other forms of natural language processing will drive interactions. AI will be used to understand words, images, video and text — in every language. This all requires a massive amount of training data and modeling. So … Read more
Disney is rolling out ad targeting capabilities from Hulu to Disney+. Advertisers will have access to basic targeting information, such as age, gender, and some geo-targeting. The full suite of ad targeting will be available by July and include 2,000 audience segments from the Disney Select first-party data platform. Disney is automating 50% of its … Read more
Video games have come a long way from the arcade and console games of the past. The evolution of technology has brought about a new kind of immersive experience in gaming. Forty percent (40%) of GenY and millennial consumers play games on their smartphones—more than any other form of entertainment*. In-game advertising (IGA) involves presenting … Read more
In-game advertising has become a powerful tool for brands to reach a specific target audience and increase visibility. One of the most popular platforms for in-game advertising is Fortnite, a massively popular online multiplayer game. In this article, we will take a closer look at the in-game advertising opportunities on Fortnite and provide five examples … Read more
When you see an outdoor ad that looks like it’s been there forever, but the text is all new, it’s because it has! Outdoor ads are becoming increasingly advanced. From simple, static advertisements to ones that use augmented reality and are easy for consumers to share on social media—the options today make outdoor campaigns more … Read more