From the ADOTAT archive, May 2022
Are You Down With OTT?
ADOTAT spoke with OTT advertising specialists in 2022 and explained what over-the-top video advertising is, how it differs from connected TV, and why the format grew so fast in two years.
Questions and answers
What is OTT advertising?
OTT, or over-the-top, advertising is video advertising delivered over the internet to streaming services, bypassing cable or satellite. It is usually non-skippable.
What is the difference between OTT and CTV?
OTT describes how content is delivered. CTV, connected TV, describes the device: a television connected to the internet. CTV ads are a subset of OTT.
What ADOTAT has covered since
The original article
Are You Down With OTT?, by Pesach Lattin, first published on ADOTAT in May 2022.
About ADOTAT
ADOTAT is an independent, reader-supported publication covering advertising technology, ad fraud, programmatic economics and the holding companies that run the business. Founded and published from Phoenix, Arizona, by Pesach Lattin, a former Secret Service Electronic Crimes Task Force investigator, co-founder of LeadsCon and former CEO of the ad network Vizi. ADOTAT takes no paid placement in editorial. Subscribe free or read the full archive.
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