Friday, April 26, 2024

Most recent articles by:

Augustine Fou

Dr Augustine Fou is an independent cybersecurity and ad fraud researcher who helps clients identify and remove fraud impacting their marketing campaigns. He is an industry-recognized thought leader in digital strategy and integrated marketing.

The Price of a ‘Good Deal’: Ad Fraud in the Digital Age

The U.S. Customs and Border Protection (CBP) may seize millions of dollars of fake designer sandals, purses, scarves, and wallets, but it's only a...

Programmatic Media Fraud is Overwhelming

Let's do some thought exercises around the programmatic media that you're buying. The following thought-starters are going to be mind-bending and thought-provoking. Hopefully you...

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Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

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Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

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Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented...

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings...

From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Welcome to the digital frontier, a sprawling cyber-scape where...

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

Forbes: Once a bastion of business journalism, now caught...

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down...

The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Welcome to the world of Sean Black, an unconventional...

Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

Oh, the digital age – a time when innovation...