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Augustine Fou

Dr Augustine Fou is an independent cybersecurity and ad fraud researcher who helps clients identify and remove fraud impacting their marketing campaigns. He is an industry-recognized thought leader in digital strategy and integrated marketing.

Marketing Madness

The Price of a ‘Good Deal’: Ad Fraud in the Digital Age

The U.S. Customs and Border Protection (CBP) may seize millions of dollars of fake designer sandals, purses, scarves, and wallets, but it's only a...

Augustine Fou - 2023-03-19

Lawyers Run The World

Programmatic Media Fraud is Overwhelming

Let's do some thought exercises around the programmatic media that you're buying. The following thought-starters are going to be mind-bending and thought-provoking. Hopefully you...

Augustine Fou - 2022-05-08

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Adtech2024-07-24

Augustine Fou

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WTF Google: The Cookie Clusterf**k Continues

#MADWOMEN: From Catwalk Queen to Data Diva

Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon

How Elon Musk is Rewriting ‘The Communist Manifesto’

TikTok’s Ad Exodus: Navigating the Murky Waters of Geopolitical Gambles and Shifting Sands

The AdTech Adventurer: Myles Younger’s Recipe for Success

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

Google’s Privacy Sandbox: More Like Privacy Litter Box

Decoding the DNA of Incrementality with David Pollet

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Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

WTF Google: The Cookie Clusterf**k Continues

AI Hysteria: Are We Heading for Another Dot-Com Debacle?

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WTF Google: The Cookie Clusterf**k Continues

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Augustine Fou

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