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Augustine Fou

Dr Augustine Fou is an independent cybersecurity and ad fraud researcher who helps clients identify and remove fraud impacting their marketing campaigns. He is an industry-recognized thought leader in digital strategy and integrated marketing.
Marketing Madness

The Price of a ‘Good Deal’: Ad Fraud in the Digital Age

The U.S. Customs and Border Protection (CBP) may seize millions of dollars of fake designer sandals, purses, scarves, and wallets, but it's...
Augustine Fou - 0
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Lawyers Run The World

Programmatic Media Fraud is Overwhelming

Let's do some thought exercises around the programmatic media that you're buying. The following thought-starters are going to be mind-bending and thought-provoking....
Augustine Fou - 2
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Must read

Marketing MadnessPesach Lattin - 0

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope...
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Marketing MadnessPesach Lattin - 0

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing,...
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CTV/OTT StreamingPesach Lattin - 0

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a...
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Artificial IntelligencePesach Lattin - 0

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the...
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CTV/OTT StreamingAdotat Staff - 0

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

In an era of fragmented media landscapes...
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Hiring & ManagementAdotat Staff - 0

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand,...
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LeadersPesach Lattin - 0

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

In the dynamic world of digital advertising,...
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Hiring & ManagementPesach Lattin - 0

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Mercedes-Benz USA, the renowned luxury automaker, has...
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Hiring & ManagementPesach Lattin - 0

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

In an exciting move for Gibson Brands,...
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Hiring & ManagementPesach Lattin - 0

Treasure Data’s New CMO: Mark Tack

In the ever-evolving world of customer data...
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ARCHIVE

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

CTV/OTT Streaming Pesach Lattin - 0
Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond...
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Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Hiring & Management Adotat Staff - 0
Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting...
Read more

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

Leaders Pesach Lattin - 0
In the dynamic world of digital advertising, few individuals have made a...
Read more

Must Read

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

Marketing Madness Pesach Lattin - 0
In the fast-paced world of digital marketing, the winds of change are...
Read more

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

CTV/OTT Streaming Pesach Lattin - 0
Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond...
Read more

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

Marketing Madness Pesach Lattin - 0
In December 2021, a ray of hope shone upon the programmatic media-buying...
Read more

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