Most recent articles by:

Augustine Fou

Dr Augustine Fou is an independent cybersecurity and ad fraud researcher who helps clients identify and remove fraud impacting their marketing campaigns. He is an industry-recognized thought leader in digital strategy and integrated marketing.

The Price of a ‘Good Deal’: Ad Fraud in the Digital Age

The U.S. Customs and Border Protection (CBP) may seize millions of dollars of fake designer sandals, purses, scarves, and wallets, but it's...

Programmatic Media Fraud is Overwhelming

Let's do some thought exercises around the programmatic media that you're buying. The following thought-starters are going to be mind-bending and thought-provoking....

Must read

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the...

Treasure Data’s New CMO: Mark Tack

In the ever-evolving world of customer data...