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Marketing Madness

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of National Advertisers (ANA) joined forces...
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Marketing Madness

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and one trend that's been catching...
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CTV/OTT Streaming

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has immense potential, but it's grappling...
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Artificial Intelligence

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the emergence of media network platforms has become a prominent trend, with giants like Walmart and...
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CTV/OTT Streaming

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking...
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Hiring & Management

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of Mary Rodrigues as their new...
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Leaders

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

In the dynamic world of digital advertising, few individuals have made a mark as impressive as Mike Seiman, the CEO and Chairman...
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Hiring & Management

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Mercedes-Benz USA, the renowned luxury automaker, has announced the appointment of Melody Lee as its next Chief Marketing Officer (CMO). Lee, a...
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Latest news

Marketing MadnessPesach Lattin - 0

The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

In December 2021, a ray of hope shone upon the programmatic media-buying landscape as the Association of...
Read more
Marketing MadnessPesach Lattin - 0

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and...
Read more
CTV/OTT StreamingPesach Lattin - 0

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has...
Read more

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Lawyers Run The World

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
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ARCHIVE

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

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In an era of fragmented media landscapes and siloed data, HyphaMetrics, an...
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The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

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In-game advertising has become a powerful tool for brands to reach a...
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Impact.com’s Playbook for Affiliate Marketing Dominance in 202

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Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

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Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond...
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The Unraveling of a Vision: ANA and PwC’s Quest for Transparency in Programmatic Advertising

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