Our personal details are the coin of the realm — and we find ourselves at an odd juncture—a privacy parade, bustling and vibrant, with tech titans and data brokers waving the banners high for data protection and user privacy. Yet, if one dares to peek behind the elaborate floats and the glossy brochures, the truth … Read more
In the dim-lit rooms of 90s family homes, the familiar drone of a cable box would hum in the background, anchoring households to one shared reality: the televised world. There was a certain comfort, a certain predictability to the rhythmic switch between channels. But as time pressed on, that comfort faded, the predictability lost to … Read more
Where jargon flows freely and acronyms rule the day, there exists a creature so elusive and enigmatic that it sends shivers down the spines of even the most seasoned ad tech experts. This creature, my friends, is known as Supply Path Optimization (SPO), and it’s a beast that’s been lurking in the shadows, ready to … Read more
The Hollywood sign, for so long a symbol of the land where dreams come true, now seems to cast a long, doubtful shadow over Tinseltown’s most recent venture: streaming. With protest signs, cries for fair compensation, and an industry in tumult, one can’t help but wonder: Is the promise of streaming sustainable? A Historical Deep … Read more
We’ve seen many things: rogue ads, accidental viral campaigns, and the occasional hard-rock hamster video (don’t ask). But every now and then, something comes along that truly makes us sit up – and not always for the right reasons. Enter Juniper Research and their recent ad fraud report. Research 101: Always share your methodology. It’s … Read more
The digital soundscape of podcasts has experienced exponential growth. Millions worldwide tune in every day, taking solace in the intimate embrace of a podcast’s comforting audio. Like any influential medium, podcasts have piqued the interest of advertisers and with that, an influx of capital. But this golden age for podcasts, with its rapid expansion and … Read more
In the dim light of modern living rooms, a battle is being waged: the evolution of television consumption. From black-and-white family gatherers to colorized rectangles of entertainment, TVs have long been the center of home recreation. Today, the rise of Connected TV (CTV) marks a significant shift in how we view and interact with content. … Read more
Ah, the sewers of New York City. To the average Joe, a symbol of urban infrastructure and occasional rodent residence. But to millions worldwide, it’s the emblematic home of four wise-cracking, pizza-loving, shell-wearing heroes who’ve defied time, trends, and even logic: the Teenage Mutant Ninja Turtles. With Paramount’s new rendition, the turtles have yet again … Read more
In the ever-evolving landscape of programmatic advertising, where issues such as transparency, trustworthiness, and economic feasibility persist as ongoing challenges, one figure emerges as a guiding beacon of insight. Tom Triscari, the CEO and Founder of Lemonade Projects, an advisory firm dedicated to shedding light on programmatic ad tech practices, offers a unique perspective. In … Read more
Here me out: I know why ad fraud is so pervasive, and how to stop it. Now, the concealed adversary, known as Ad Fraud, operates in the shadows, relentlessly draining the financial lifeblood of marketers and advertisers who navigate the complex territories of major platforms like Meta and Google. But this doesn’t have to be. … Read more
In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent shockwaves rippling through the industry. It’s a move that’s ignited more debates than a late-night political talk show. The burning question on everyone’s mind: Has Infillion just pulled off a brilliant coup or … Read more
If you’re anything like me, it’s all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products. Adtech companies, often driven by an unwavering belief in their innovative solutions as the ultimate game-changers, have been swept away by the irresistible current of technology. Yet, a recent, enlightening dialogue among … Read more
There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds. It’s a war that brands are waging on the virtual battleground of Fortnite, the colossus of gaming that has captivated millions of fans across the globe. In this article, I reveal the … Read more
The winds of change often blow in unpredictable directions in the world of advertising, and as the saying goes, “The only constant in life is change.” While some might have anticipated a looming advertising recession, the latest industry forecasts suggest that such fears might be exaggerated. Brian Wieser, an industry analyst with a keen eye … Read more