Laura Goldberg, a seasoned marketer with an impressive track record, has led growth strategies for some of the biggest names in e-commerce, including the NFL, Napster, and LegalZoom. As the current Chief Marketing Officer at Constant Contact, she has been instrumental in the company’s continued expansion, helping small businesses thrive through innovative marketing strategies.
Goldberg’s background in Industrial Management from Carnegie Mellon University and an MBA from Harvard Business School has laid the groundwork for her unique approach to marketing. “My education at Carnegie Mellon was deeply rooted in using data to make decisions and solve problems,” she says.
She began her career in finance, but quickly realized that she craved more hands-on, problem-solving opportunities. This desire led her to Universal Music Group, where she played a pivotal role in the acquisition and transformation of Napster. Her experience at Napster fueled her passion for delivering unprecedented solutions to customers.
As the marketing landscape evolved, Goldberg noticed a shift towards data-driven decision-making, which aligned with her background and expertise. “It’s shifted and much of marketing is now deeply rooted in data, decision-making, and problem-solving. It’s about driving the numbers and the revenue and pushing the business ahead in a way marketing wasn’t before,” she explains.
Goldberg’s emphasis on innovation and flexibility is evident in her approach to marketing at Constant Contact. “Think big, go bigger” is one of the company’s core values, encouraging the team to push boundaries and strive for excellence. By fostering a culture of curiosity and adaptability, she has helped her team develop creative solutions and remain agile in a rapidly changing industry.
One of the key challenges facing marketers today is the ever-evolving nature of the digital landscape. To address this, Goldberg advocates for a data-driven and customer-centric approach. She explains, “There isn’t a universal approach to ROI because it often means something different to every organization. You have to start by defining what success means to your organization.”
During times of economic uncertainty, Goldberg emphasizes the importance of demonstrating value to customers. She advises marketers to focus on strengthening relationships with their existing customers and understanding what drives their purchasing decisions. By delivering relevant and engaging content consistently, brands can create memorable experiences that keep customers coming back, even in difficult times.
To navigate complex marketing environments, Goldberg shares three top-of-mind tips for B2B marketers: simplify processes using automation and AI, prioritize list growth for email marketing, and diversify marketing channels beyond social media. By leveraging these strategies, marketers can improve efficiency, build trust with customers, and maintain control over brand experiences.
Goldberg’s journey from Carnegie Mellon to her current role as CMO at Constant Contact has seen her develop a deep understanding of the needs of small businesses. “From where you work out to your local florist, babysitter, dog walker, hair stylist or Uber driver, they’re all small businesses. I am maniacally focused on helping small businesses like these by giving them the tools they need to be successful,” she says.
In an ever-changing marketing landscape, Laura Goldberg’s expertise in data-driven decision-making and her passion for problem-solving have positioned her as a true innovator. Her leadership at Constant Contact is not only driving growth and success for the company but is also providing valuable tools and support to small businesses worldwide. As she continues to push the boundaries of what is possible in the world of marketing, Goldberg is setting an inspiring example for other marketers to follow.
One of the keys to her success is a relentless focus on understanding and meeting the needs of customers. By constantly seeking to deepen her understanding of the challenges faced by small business owners, Goldberg is able to develop marketing strategies that resonate with them and deliver real value.
Goldberg’s commitment to innovation extends beyond her work at Constant Contact. As a thought leader in the industry, she frequently shares her insights and expertise at conferences and events, helping to shape the future of marketing. Her unique perspective, combining data-driven decision-making with a deep understanding of customer needs, makes her an invaluable resource for businesses of all sizes looking to thrive in today’s competitive environment.
As the role of the CMO continues to evolve, Goldberg’s leadership style and approach to marketing offer valuable lessons for other executives. She demonstrates the importance of being adaptable, data-driven, and customer-focused, while also emphasizing the need for a strong team culture that encourages innovation and creativity.
Looking ahead, Goldberg’s vision for the future of marketing is one that embraces new technologies and emerging trends while staying true to the core principles of delivering value to customers. She believes that by remaining agile, responsive, and forward-thinking, marketers can continue to drive growth and success for their organizations, no matter what challenges lie ahead.
In an industry that is constantly changing, Laura Goldberg’s approach to marketing, grounded in data and customer-centricity, serves as a blueprint for success. As she continues to lead Constant Contact through a period of growth and innovation, her achievements and insights will no doubt continue to inspire and guide other marketing professionals on their own journeys.
Goldberg’s work at Constant Contact showcases the power of a strong marketing strategy, not only for the company but also for the small businesses they serve. By empowering entrepreneurs with the tools they need to succeed, Goldberg is making a lasting impact on countless lives and communities. Her passion for supporting small businesses and driving their success is a testament to her dedication and commitment to making a positive difference.
Moreover, Goldberg’s focus on collaboration and teamwork is a crucial factor in her ability to navigate the complex world of marketing. By fostering an environment where team members feel empowered to share ideas, experiment, and learn from their mistakes, Goldberg is able to stay ahead of the curve and consistently deliver outstanding results.
As the marketing industry continues to evolve, one thing is certain: Laura Goldberg will be at the forefront, leading the charge in innovation and growth. Her unwavering dedication to her craft, her commitment to helping small businesses succeed, and her visionary approach to marketing make her a true trailblazer in the field.