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Adotat Staff

ADOTAT: Where brilliance meets marketing magic! Our team of marketing aficionados is here to make your brand shine. With 30,000+ C-level subscribers, we're the go-to online advertising publication for Chief Marketing Officers. Join us as we redefine the art of captivating audiences and turning heads in the world of marketing and advertising. Together, we'll make your brand the talk of the town!
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HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking...
Adotat Staff - 0
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Hiring & Management

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of Mary Rodrigues as their new...
Adotat Staff - 0
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Marketing Madness

Carbon-Neutral Clicks: A Guide to Reducing Your Online Advertising Footprint

As the world becomes increasingly digital, the impact of online advertising on the environment is becoming a growing concern. The carbon footprint...
Adotat Staff - 0
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Marketing Madness

Crypto Emperor’s New Clothes: SEC Charges Terraform Labs and CEO Do Kwon for Alleged Securities Fraud

It had been almost a year since the algorithmic stablecoin Terra USD lost its peg, and the cryptocurrency market was still reeling...
Adotat Staff - 0
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Lawyers Run The World

Chargebacks911 Facing Feds for Alleged Unfair Practices

The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911, a chargeback mitigation company, and...
Adotat Staff - 0
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News

BNP Engage Acquires Creative MMS to Expand Digital Marketing Services

In a move to bolster its digital marketing services, BNP Engage, the digital marketing services division of BNP Media, has acquired Creative...
Adotat Staff - 0
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News

MiQ and SeenThis Join Forces to Streamline Creative Delivery for Eco-Conscious Brands

In today's fast-paced digital world, programmatic advertising is the backbone of modern marketing. However, as the online advertising industry continues to grow,...
Adotat Staff - 0
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News

Lies, Damn Lies, and Advertisements: FTC Sends Warning to Gwyneth Paltrow

The Federal Trade Commission (FTC) has issued a warning to advertisers, urging them to back up their product claims or face steep...
Adotat Staff - 0
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Must read

Marketing MadnessPesach Lattin - 0

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing,...
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CTV/OTT StreamingPesach Lattin - 0

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a...
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Artificial IntelligencePesach Lattin - 0

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the...
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CTV/OTT StreamingAdotat Staff - 0

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

In an era of fragmented media landscapes...
Read more
Hiring & ManagementAdotat Staff - 0

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand,...
Read more
LeadersPesach Lattin - 0

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

In the dynamic world of digital advertising,...
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Hiring & ManagementPesach Lattin - 0

Mercedes-Benz USA Names Melody Lee as Chief Marketing Officer, Accelerating the Path to Electric Luxury

Mercedes-Benz USA, the renowned luxury automaker, has...
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Hiring & ManagementPesach Lattin - 0

Gibson Brands Names Elizabeth Heidt as Chief Marketing Officer

In an exciting move for Gibson Brands,...
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Hiring & ManagementPesach Lattin - 0

Treasure Data’s New CMO: Mark Tack

In the ever-evolving world of customer data...
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Marketing MadnessPesach Lattin - 0

The Metaverse: Death, Rebirth, and Zuckerberg’s Bland Legacy

In a world where the term...
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ARCHIVE

In Memoriam: Sebastian Quezada

Marketing Madness Pesach Lattin - 14
Yesterday I learned that my old friend Sebastian died. It wasn’t really a surprise,...
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Who is Jeremi Gorman?

Leaders Pesach Lattin - 0
Jeremi Gorman is the President of Worldwide Advertising at Netflix. She joined...
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MiKandi Launches Adult Mobile App Store

Marketing Madness Hannah Shannon - 0
Adult app store MiKandi is looking for beta testers! The site recently launched HTML5...
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Must Read

Impact.com’s Playbook for Affiliate Marketing Dominance in 202

Marketing Madness Pesach Lattin - 0
In the fast-paced world of digital marketing, the winds of change are...
Read more

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

CTV/OTT Streaming Pesach Lattin - 0
Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond...
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