VideoAmp, a leading advertising measurement platform, has hired former Nickelodeon executive Jenny Wall as its Chief Marketing Officer, a newly created position. Wall, who has a proven track record in pairing data-driven performance marketing with genuine storytelling, will oversee brand and marketing strategy for VideoAmp as the company seeks to ink more major clients. VideoAmp provides measurement and optimization tools that bring together audiences across traditional TV, streaming video, and large digital and social media.

In her new role, Wall will be responsible for developing and executing VideoAmp’s marketing and brand strategies. With her experience as both a brand marketer and publisher, she is well-equipped to represent the voice of VideoAmp’s clients. Prior to joining VideoAmp, Wall served as CMO at Nickelodeon for three years and at podcast producer Gimlet Media, which was later acquired by Spotify.

Before that, she worked in marketing at Hulu and Netflix during the launch of titles such as “The Handmaid’s Tale,” “House of Cards,” and “Orange is the New Black.” Wall also led the marketing launch of Hulu’s ad-free SVOD service and the Hulu with Live TV OTT bundle. In 2002, she started her own digital agency, which later merged with Crew Creative, where she served as president, before acting as CMO for BLT Communications. She started her career at HBO with the team that launched the signature tagline “It’s not TV. It’s HBO.”

The creation of Wall’s position comes amid increased competition between audience measurement companies as streaming laps traditional television. VideoAmp and rivals like Innovid and are aiming to provide alternatives to Nielsen, which is seen as overly dependent on linear TV. Wall’s appointment comes two months after VideoAmp struck an audience measurement deal with Warner Bros. Discovery. At the time, the entertainment conglomerate said it needed greater standardization, identity resolution, personification, and transaction capability of audiences on each platform.

NBCUniversal also partnered with VideoAmp last month for cross-platform audience measurement. The company also has deals with Paramount, Fox, and TelevisaUnivision. With her appointment, Wall will report directly to VideoAmp’s founder and CEO Ross McCray.

In a statement, McCray said Wall’s appointment was a strategic move to address the pain points of both media buyers and sellers. “We’re revolutionizing both sides of this process to create more value and drive more sales for advertisers,” he said. “Knowing the pain points of a brand CMO, while understanding the hurdles a publisher faces, solidifies our commitment to finding solutions for both sides and redefining the way media is valued, bought and sold.”

For her part, Wall said she is excited to join VideoAmp and solve the problems that plague marketers and their agencies. “The fact that my personal mission to solve these issues aligns with VideoAmp’s mission made it an easy decision to join,” she said. “Having a platform that acts as a one stop shop for making data-driven decisions, whether for planning, measurement or optimization, is a game changer.”

Wall’s appointment is a major boost for VideoAmp, which has been rapidly expanding its offerings to meet the changing needs of the advertising industry. With her expertise in performance marketing and storytelling, Wall is uniquely positioned to help the company take its brand and mission to the next level.

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