Sunday, December 10, 2023
All

CTV/OTT Streaming

CTV/OTT Streaming

Apple is in talks to launch ads on their Apple TV+ streaming platform sometime in 2023

According to Digiday, Apple is in talks with multiple media agencies about the possibility of monetizing their original video content with ads. This...
Pesach Lattin -
CTV/OTT Streaming

 Q&A with Fred GodfreyCEO, and Co-Founder of Origin Media

Fred is a twice acquired tech founder who has spent the last 5 years obsessing over the potential of the Connected TV space. After...
Pesach Lattin -
CTV/OTT Streaming

David Nevins Exits Showtime as ViacomCBS Consolidates Networks

David Nevins, chief creative officer of Showtime and head of Paramount Global, is set to exit the company at the end of 2022,...
Pesach Lattin -
CTV/OTT Streaming

Why CMOs Should be Paying Attention to Convergent TV

If you're a CMO, there's a good chance you've been hearing a lot about "Convergent TV" lately. But what is it? And why should...
Pesach Lattin -
CTV/OTT Streaming

Netflix’s Advertising Plan is Too Expensive and It Sucks

Netflix ad prices could be too expensive for some companies at $65 cost per thousand, according to a Wednesday report from The Wall Street...
Pesach Lattin -
CTV/OTT Streaming

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report...
Pesach Lattin -
CTV/OTT Streaming

The 5 Ingredients to Make a Successful FAST Channel

1. Focus on Content: To be successful, a FAST Channel must offer good content that appeals to a wide range of viewers. This means...
Pesach Lattin -
CTV/OTT Streaming

OTT Advertising is Growing in Leaps and Bounds

Cord cutting has grown substantially since 2015. Currently, only 56% of Americans report watching TV through cable or satellite, down from 76% in...
Pesach Lattin -
1...678Page 8 of 8

Latest news

Adtech

Yahoo Rises from the Digital Ashes: An AI Comeback Tale

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name...
Adtech

Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations

In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding...
Adtech

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic...

Must read

Marketing Madness

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...
Adtech

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the...

You might also likeRELATED
Recommended to you

Marketing Madness

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...
Pesach Lattin -
Marketing Madness

Roblox Roulette: Why Some Brands Win, and Others Just Lose

A common misconception continues to lure brands into treacherous...
Pesach Lattin -

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com