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CTV/OTT Streaming

CTV/OTT Streaming

Making TV Measurable with Jason Fairchild’s tvScientific

Imagine a world where TV advertising was as accessible and measurable as paid search – that's the world that Jason Fairchild, co-founder and CEO...
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CTV/OTT Streaming

Reels Monetization: A Work in Progress for Meta

Meta, the parent company of Facebook and Instagram, remains focused on improving the monetization of its short-form video content platform Reels. Despite continued user...
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CTV/OTT Streaming

CTV Ad Fraud: The Not-So-Innocent New Toy in the Media Industry

The media industry has been buzzing about Connected TV (CTV) as the latest and greatest medium for advertising. But before you jump on the...
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CTV/OTT Streaming

Inside the CTV Revolution of 2023

The Connected TV (CTV) industry is facing significant changes in 2023, brought on by a combination of factors such as the cost-of-living crisis, decline...
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CTV/OTT Streaming

Merging of Showtime and Paramount+ to Create “Paramount+ with Showtime”

Paramount Global has announced its plans to merge its two streaming services, Showtime and Paramount+, into one unified service, "Paramount+ with Showtime." Showtime will...
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CTV/OTT Streaming

12 Important Points About Netflix’s Advertising Business

In a recent fourth-quarter earnings statement, Netflix announced its early progress on its ad-supported tier that was launched in November. On a call discussing...
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CTV/OTT Streaming

What are the Top CTV Supply Side Platforms?

Pixalate, a leading platform for fraud protection, privacy, and compliance analytics in the Connected TV (CTV) and Mobile Advertising industries, has released its December...
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CTV/OTT Streaming

11 Trends in OTT and CTV to Think About

The Over-The-Top (OTT) and Connected-TV (CTV) industry has experienced rapid growth in recent years, and this trend is expected to continue in 2023 and...
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