Launching an online streaming video service to compete with Netflix was once thought of by investors as having a huge potential upside. However, the tide has turned as the market has become so competitive that making money can take years and in the meantime you could burn through billions in cash.
The Currency Council was created to make TV advertising more fair and transparent by setting prices. It is made up of advertisers who are paying a fee in order to participate in “alternative” viewing guarantees with NBCU (the network). These guarantees are designed to help advertisers get the best value for their advertising dollars by … Read more
The world has changed a lot since the dawn of digital advertising. When we started using digital measurement, it was all about clicks and impressions. We were just trying to learn as much as possible about who was clicking and how many times they were coming back. Behavioral targeting gave us real insights into consumers—but … Read more
The growth of FAST has been staggering. It’s hard to get a sense of how FAST services are really doing by their published subscriber numbers. Subscriber numbers are the primary metric for judging the popularity of content, but consumption data shows how engaged users are with each platform. Variety pegs the number of U.S. FAST … Read more
Connected TV (CTV) is one of the most rapidly evolving platforms in the advertising world. In just a few short years, it has transformed from a niche platform to a must-have for any brand that wants to stay competitive. With its expansive reach and ability to deliver highly targeted, measurable ad campaigns, CTV is poised … Read more
On Wednesday, Comcast’s FreeWheel unit announced a new set of capabilities called Unified Yield. Unified Yield automates optimization across guaranteed, direct IO, and non-guaranteed, programmatic demand in order to help publishers boost access to premium video inventory that’s usually inaccessible because of guaranteed deals. Here’s what you need to know about Comcast’s latest offering. How … Read more
According to Digiday, Apple is in talks with multiple media agencies about the possibility of monetizing their original video content with ads. This means that shows like Ted Lasso and The Morning Show could have commercials in the future. While some people may be turned off by the idea of ads on Apple TV+, it … Read more
Fred is a twice acquired tech founder who has spent the last 5 years obsessing over the potential of the Connected TV space. After a storied career he joined E.W.Scripps in their strategic partnerships team and in 2018 he relocated to Seattle where co-founded Origin. With the company growing rapidly, he returned to NYC in … Read more
David Nevins, chief creative officer of Showtime and head of Paramount Global, is set to exit the company at the end of 2022, The Wall Street Journal first reported Thursday. The move comes after ViacomCBS announced plans to discontinue the standalone Showtime streaming service and merge its content into Paramount+, its upcoming direct-to-consumer platform. Nevins … Read more
If you’re a CMO, there’s a good chance you’ve been hearing a lot about “Convergent TV” lately. But what is it? And why should you care? In short, Convergent TV is merging digital audience targeting techniques with linear TV content into one balanced, closed ecosystem that aims to eliminate the open market of ad buying … Read more
Netflix ad prices could be too expensive for some companies at $65 cost per thousand, according to a Wednesday report from The Wall Street Journal. WSJ received this information from ad buyers who met with Netflix and its ad partner Microsoft last week. The price is higher than what streaming platforms typically charge advertisers, said … Read more
The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S. Nielsen’s latest Total Audience report shows that, as of July, 34.8% of all TV content consumed by Americans came from streaming services like Netflix and Disney+, while only 34.4% came from cable providers like HBO. … Read more
1. Focus on Content: To be successful, a FAST Channel must offer good content that appeals to a wide range of viewers. This means providing a mix of popular programming, sports, local news, mainstream music content, factual programming, and true crime. While some channels focus on only one or two genres, the Channel must be … Read more
Cord cutting has grown substantially since 2015. Currently, only 56% of Americans report watching TV through cable or satellite, down from 76% in 2015. However, 78% of consumers living in the United States have access to a subscription video service. Despite this major shift, OTT spending, meaning spending spent on streaming service advertisements, makes up … Read more