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Hiring & Management

Solar-March Brings Two Decades of Marketing Magic to Graduate Hotels

Graduate Hotels has just announced their new Chief Marketing Officer, and it seems they’ve hit the jackpot with their latest hire. Michaella Solar-March brings...
Pesach Lattin -
Marketing Madness

Google’s Real-Time Bidding Auctions: The Future of Ad Buying

On October 31, 2023, Google Ads is set to introduce real-time bidding auctions for apps, marking a major departure from the "waterfall buying" approach....
Pesach Lattin -
Hiring & Management

Saucy Move: Papa Johns’ New CMO to Spice up Customer Experience

Papa Johns, the world-renowned pizza chain, has named Mark Shambura as its new Chief Marketing Officer in a bid to revamp its brand strategy...
Pesach Lattin -
Marketing Madness

WTF is Intrinsic In-Game Advertising all About?

In recent years, video games have become increasingly popular, with millions of people around the world actively engaging in virtual spaces. As the number...
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Lawyers Run The World

FTC Compliance and Defense Attorney Richard B. Newman Selected to Author Consumer Protection Section of Prestigious ALM FTC Law, Practice and Procedure Treatise

As a result of his demonstrated distinct subject matter expertise and track record of success in the fields of digital advertising compliance, investigations (CIDs)...
Richard B. Newman -
Marketing Madness

Amazon’s Ad Business is a Cash Cow, and It’s Udderly Fantastic

Amazon is one of the world's largest companies, with operations spanning across various industries. One of its most promising business segments is advertising. The...
Pesach Lattin -
Marketing Madness

Data Axle’s Trophy Cabinet Overflowing With 18 Award Wins

Data Axle, the big data behemoth, is sweeping up more awards than a Hollywood A-lister. The company has just announced that it has bagged...
Pesach Lattin -
Hiring & Management

MixMode AI Taps Cybersecurity Trailblazer Karen Buffo as CMO

MixMode Inc. has announced the appointment of cybersecurity industry veteran Karen Buffo as Chief Marketing Officer. In her new role, Buffo will establish a...
Pesach Lattin -
Marketing Madness

KPIs That Actually Matter: A Guide to Programmatic Advertising Success

The world of programmatic advertising can be overwhelming, with a seemingly endless array of metrics to choose from. It's easy to fall into the...
Pesach Lattin -
Marketing Madness

Musk’s Twitter Follies: Alienating Advertisers and Pushing Profits Down

Elon Musk, the eccentric billionaire and CEO of SpaceX and Tesla, is making headlines once again as he prepares to attend the upcoming MMA...
Adotat Staff -
Metaverse

Virtual Dreams, Real Nightmares: The Pitfalls of Metaverse Expansion

Retailers are walking back their metaverse expansion plans suddenly, causing some to question the future of this virtual world. Brands have been using the...
Adotat Staff -
Leaders

Meet Richard Kahn: The Man Who Built the Ad Fraud Fortress

Richard Kahn is the co-founder and CEO of Anura.io, a leading ad fraud detection company that has been making waves in the industry for...
Pesach Lattin -
Hiring & Management

The Future of HR Tech? HiBob’s New CMO Sarah Reynolds Thinks So

HiBob, the company behind Bob, the revolutionary HR platform, is excited to announce the appointment of Sarah Reynolds as its new Chief Marketing Officer....
Adotat Staff -
News

Dolphin Entertainment makes a Splash with New CMO Hire Ellie Doty

Dolphin Entertainment, Inc. (NASDAQ:DLPN) has made a major splash in the entertainment, hospitality, and technology marketing industry with the hiring of Ellie Doty as...
Adotat Staff -
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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