Papa Johns, the world-renowned pizza chain, has named Mark Shambura as its new Chief Marketing Officer in a bid to revamp its brand strategy and drive growth. Shambura, who comes with a wealth of experience in the restaurant industry, previously served as the Chief Marketing Officer at fast-casual chain MOD Pizza.
During his tenure at MOD Pizza, Shambura drove the company’s digital and product innovation, scaling the brand’s omnichannel engagement and helping the company grow. He also held several marketing leadership positions at Chipotle Mexican Grill, where he played a critical role in the development of the “real ingredients” brand strategy.
Papa Johns is hoping that Shambura’s extensive experience in marketing and digital strategy will help the company elevate its brand and improve customer engagement. Rob Lynch, the CEO of Papa Johns, expressed his excitement about the appointment in a statement, saying, “Mark’s consumer-centric mindset will be critical as we continue to enhance every single touchpoint of the customer experience – from our digital channels to our menu to our brand – to drive engagement and growth.”
Shambura will be responsible for overseeing brand and advertising, menu strategy, product innovation, and the digital cross-channel customer experience, including the brand’s loyalty program. He has expressed his excitement about joining the team at Papa Johns, describing the brand as the most exciting in the pizza category, with tremendous potential for growth.
Shambura’s appointment is seen as a critical move for Papa Johns as it seeks to overhaul its brand image and improve its market position. With his extensive experience and a track record of success in the restaurant industry, Shambura is expected to bring fresh ideas and innovative strategies to the table. His appointment also underscores the importance of culture and values within the company, something that Shambura has emphasized in his statement.
As Papa Johns continues to grow, the appointment of Mark Shambura is expected to be a game-changer for the pizza chain, cementing its position as a leader in the industry and driving engagement and growth.