The Future of HR Tech? HiBob’s New CMO Sarah Reynolds Thinks So


HiBob, the company behind Bob, the revolutionary HR platform, is excited to announce the appointment of Sarah Reynolds as its new Chief Marketing Officer. As a respected SaaS marketing expert, Reynolds brings with her a wealth of experience and industry knowledge that will allow HiBob to build on its reputation as a next-generation HR technology platform, while also driving innovation and delivering customer outcomes,

Reynolds has been involved in the HR software market for over 15 years, working in a variety of leadership positions for some of the most reputable companies in the industry. Prior to joining HiBob, she served as the Chief Marketing Officer at Udacity, where she led global brand, marketing, and communications for the company’s consumer, enterprise, and government clients. Before that, she was the Head of Commercial Marketing at PTC and Vice President of Marketing at

“I am delighted to be joining HiBob at such an exciting time in the company’s journey,” said Reynolds. “HiBob is truly innovative and has a reputation for being a game-changer in the HR technology space. I am looking forward to working with the team to build on that reputation and to ensure that we continue to deliver value to our customers while also driving innovation and growth.”

Ronni Zehavi, CEO, and Co-Founder of HiBob said, “We are thrilled to welcome Sarah to the HiBob family. Her experience, industry knowledge, and passion for driving growth will be invaluable as we continue to scale our global reach and build on our reputation for next-generation HR technology.”

HiBob’s unique HR platform is designed to transform how organizations operate in the modern world of work. It offers a user-friendly, agile technology that wraps all the complexities of HR processes into a single, easy-to-use tool that touches every employee across the business. This has made it a popular choice for organizations with dynamic, distributed workforces, including multinational companies such as Cazoo, The&Partnership, Monzo, Happy Socks, Fiverr, and VaynerMedia.

One of the key differentiators of HiBob’s platform is its focus on creating a people-centric workplace. The platform empowers HR leaders to drive organizational change and unlocks transformative outcomes for organizations. Reynolds shares this people-centric approach and is a proud advocate for inclusive growth strategies. She plans to use her expertise to help HiBob continue to support HR leaders as they navigate the complexities of managing remote and hybrid teams, uncertain times, and push DEI&B strategies forward.

“I believe that HR leaders play a critical role in driving the success of organizations, especially in these challenging times,” said Reynolds. “They are responsible for managing through uncertainty, engaging remote and hybrid teams, and pushing DEI&B strategies forward, even in the face of challenging circumstances. I am excited to help support these leaders and to work with our customers to identify new insights and best practices that will help them make a real impact on their organizations.”

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