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The Federal Trade Commission announced it has sent 45 warning letters to marketers about  unsubstantiated claims that their products and therapies can treat or...

There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. 'Affiliate vs Partner' was even the Keynote panel session at Affiliate Summit West this year - and even that was inconclusive.

Social media is an undeniable asset to modern marketing campaigns, providing brands with direct access to prospective customers as well as offering up a...

The US Securities and Exchange Commission (SEC) hit affiliate marketers related to binary options schemes with record fines this year. Timothy Atkinson, his former...

Programmatic Advertising becomes predictive when marketers use real-time data and artificial intelligence to anticipate consumer needs. Predictive algorithms are everywhere. In an age when data are...

As an industry that has a history of settling for vanity metrics, influencer marketing is particularly susceptible to fraud. Recently, CBS reported that influencer marketing suffered...