LifeMD, Inc. (NASDAQ: LFMD) today announced the appointment of Jessica Friedeman as Chief Marketing Officer. Friedeman succeeds Stefan Galluppi, who continues as LifeMD’s Chief Innovation Officer.
Friedeman brings nearly twenty years’ experience engaging and retaining patients with a proven track record of increasing efficiency and revenue by executing go-to-market product strategy for forward-thinking, high growth companies. She offers specialized knowledge in customer relationship management, SaaS technology, and the application of actionable insights through data science. Friedeman has served as a leader in roles of increasing responsibility and impact through several acquisitions, including most recently as Chief Marketing Officer of Healthgrades (acquired by Red Ventures), Mercury Healthcare (acquired by WebMD) and others.
“We’re thrilled to have Jessica with us as we advance our mission of using telehealth to provide patients a personalized and longitudinal relationship with a primary care physician,” said Justin Schreiber, CEO and Chairman of LifeMD. “Her intimate knowledge of the patient journey combined with her experience scaling B2B