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Are you looking for a way to get your customers to interact with you more?

If so, we might have the answer.

We know that when it comes to mobile device interactions between customers and enterprises, they are getting more and more common. They frequently expect to be able to text or contact businesses. Therefore, it should come as no surprise that more than half of American retailers planned to expand their digital marketing investment in texting and SMS even back in January 2020, before COVID-19 upended how businesses connect with their customers.

Furthermore, 80% of customer support firms will switch from using native apps to SMS and messaging by 2025, according to Gartner.

The most useful SMS messages that companies send, in the eyes of their customers, are those related to their services. 

Discounts on products or services don’t rank as highly in terms of perceived value as appointment reminders, delivery updates, and booking confirmations do.

What is SMS Marketing?

SMS marketing is the practice of using text messages for marketing purposes. This can include sending out time-sensitive deals, updates, and alerts to people who have agreed to receive your messages.

The messages are intended to inform those who have agreed to receive text messages from your company about time-sensitive deals, updates, and alerts.

Texting is an effective marketing technique because of many reasons that we will discuss to understand its efficacy. Let’s examine a few of the major advantages of text message marketing given its various advantages:

With a 98% read rate, 95% of text messages are read within the first three minutes.  It is an effective marketing technique because of many reasons that we will discuss to understand its efficacy. Let’s examine a few of the major advantages of text message marketing given its various advantages:

1) Low Barrier To Entry: The number one reason why so many companies are using text message marketing is because it is very accessible and easy to set up. It does not require any special software or equipment, which makes it very cost efficient for small businesses just starting out.

2) Highly Targetable Audience: Another reason why so many businesses choose to use text message marketing is because it allows them to reach out directly to their target audience without having to worry about any other interference or noise getting in the way. While they may be bombarded with other forms of advertising daily (radio commercials, television advertisements), these messages will always stand out since they are sent directly from the company itself instead of an outside source trying to sell something else!

3) The Read Rate is Ridiculous: Texting is one of the most effective marketing channels, with a read rate of 98%. This means that your customers will see your messages if you send them.

This does not mean that you can send whatever you want whenever you want. You should still take care to only send text messages when they are necessary and when they will benefit the customer.

Even though SMS has a high read rate, it is still important to follow proper texting protocol so that your customers continue to receive your communications.

4) Shuts Down Long Email Cycles: Despite the fact that the implementation of their strategies is very similar for both SMS and email marketing, they function best together.

As was already noted, SMS can be used to provide immediate notifications, whereas email is better suited for longer-form information like a newsletter with helpful links.

This means that your customers will be able to get all of your business’s important updates through either medium—and you’ll never have to worry about missing out on an opportunity to connect with them.

The SMS Marketing Software Market is growing rapidly, and forecasts indicate that this trend will continue.

The market was estimated to be worth USD 5768.72 Million in 2021 and is anticipated to grow to USD 26292.28 Million by 2030, expanding at a CAGR of 23.08% from 2022 to 2030. This may be ascribed to rising demand for marketing automation software, an increase in online buying, and the affordability of cloud-based solutions.

SMS marketing software also allows businesses to monitor their customer interactions and optimize messaging strategies.

The combination of these features and the ever-increasing need for marketing automation software are fueling growth in this market.

The market for cloud-based solutions is expanding due to the increasing popularity of online purchasing habits as well as a growing preference for low cost applications,

It’s no secret that the retail industry has changed dramatically in the past decade. As technology advances and more people begin using their phones for everything from shopping to banking, it’s important for businesses to keep up with these changes by adapting their marketing strategies.

The retail industry benefits from SMS marketing by increasing product sales.

Businesses thrive when they communicate effectively with their customers, employees and vendors.

A study found that the response rate for an SMS marketing campaign is 209% higher than for other types of marketing campaigns.

Furthermore, the increased use of mobile devices allows companies to market their products and services to more people.

SMS marketing can be a valuable tool for any business looking to grow its reach and customer base.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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