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Yogurt’s Got a New Guru: Chobani Scoops Up Marketing Maestro Thomas Ranese

We all know Chobani, the foodie trailblazer known for its heavenly Greek yogurt and a fresh outlook on snacking! They’ve just unveiled their secret weapon as Chief Marketing Officer: Thomas Ranese, the marketing maestro who’s conquered the branding world at Uber and Google.

Chobani’s CEO, Hamdi Ulukaya, gushed about their quest to serve up “better” everything – from ingredients to quality, nutrition to business practices. And guess what? They’ve found their brand wizard in Thomas. His superpower? Making a difference for humanity through good food. Talk about a match made in yogurt heaven!

But that’s not all! Kevin Burns, Chobani’s Chief Operations Officer, spilled the beans (or should we say, oats) on Thomas’s magical mix of creativity and business savvy. With his disruptive tech background, Chobani is about to connect with more people than ever before! Move over, ordinary yogurt; it’s time for the tastiest disruption ever!

And guess what? Thomas is no stranger to shaking things up. At Uber, he made marketing a global phenomenon and cooked up a feast of growth for Uber Eats. Even during a pandemic, he sprinkled some social impact magic to build trust. Plus, his Google days were iconic – launching the Google Pixel and rebranding Google’s parent company? Yup, he’s got the Midas touch.

With an infectious love for Chobani and its mission to spread tasty goodness, Thomas can’t wait to tell their story far and wide. Brace yourself for a flavor explosion as Chobani unleashes its full force, taking over taste buds and making the world a happier, healthier place!

Mark your calendars for August 14th, when Thomas Ranese takes the reins at Chobani. The yogurt universe is about to witness a supernova of marketing brilliance – get ready for a journey that’s anything but vanilla!

So folks, whether you’re a yogurt lover or a marketing connoisseur, keep your spoons at the ready. Chobani is about to unleash a marketing feast that’ll leave you craving more! Stay tuned, because this is just the beginning of the Chobani saga, and it’s going to be legendary!

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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