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Marketing Madness

The Mobile Revolution: A Shift in Consumer Habits & Business Opportunities

Gone are the days of desktop shopping and calling up a store for information. Mobile devices have taken the world by storm...
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CTV/OTT Streaming

treaming Video Advertising’s Dirty Secret

The data is in: streaming has finally overtaken cable as the most popular source of television content in the U.S.
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Marketing Madness

Viewability isn’t All That to Look At

We aren't sure when this became so popular, but the advertising industry keeps pushing the idea that viewability is the key metric...
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Crypto Blockchain

Say Goodbye to NFTs?

A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT...
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Marketing Madness

How to Use the 4A Framework For Marketing Genius

The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different...
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Performance Marketing

Affiliate Marketing = Fraud in 2022

 If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of...
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Marketing Madness

Three Common Pitfalls of Social Media Marketing

There can be no doubt that social media marketing is now an essential part of any successful marketing strategy. With over 2.3...
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Profiles

Don Batsford, Jr., Legit Expert

Works for: Google Title: Head of Industry Do you know anything about them? Rate them, leave a review!
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Latest news

Marketing MadnessPesach Lattin - 0

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However,...
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Artificial IntelligencePesach Lattin - 0

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

"Back to the future" may be an overused cliché, but it couldn't be more apt for the...
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NewsPesach Lattin - 0

Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent...
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Must read

ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

Hiring & Management Pesach Lattin - 0
As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee...
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Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Marketing Madness Pesach Lattin - 0
Digital advertising is a massive industry, with global spending on ads surpassing...
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The Morgan Mindset: Navigating the Complex World of Advertising

CTV/OTT Streaming Pesach Lattin - 0
Dave Morgan is a name that any ad-tech enthusiast would be familiar...
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Must Read

Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Hiring & Management Pesach Lattin - 0
Exclusive Markets, the multi asset brokerage firm with a global presence, has...
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Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

Leaders Pesach Lattin - 0
Frios Gourmet Pops, the rapidly growing franchise known for their delicious and...
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The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

Lawyers Run The World Pesach Lattin - 0
Eric Troutman, commonly known as “the Czar” in certain legal circles, is...
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