Alright, folks, gather around for the latest installment of “Ad Tech Gone Wild.” Picture this: Colossus Media LLC, strutting around like the Big Man on Campus, has just slapped Adalytics Research LLC with a civil… Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?
We all know Chobani, the foodie trailblazer known for its heavenly Greek yogurt and a fresh outlook on snacking! They’ve just unveiled their secret weapon as Chief Marketing Officer: Thomas Ranese, the marketing maestro who’s… Yogurt’s Got a New Guru: Chobani Scoops Up Marketing Maestro Thomas Ranese
Repetitive ads on streaming platforms: Turning viewers into ‘brand recall experts’ and streaming services into ‘ad annoyance champions’ – it’s a battle of wits and annoyance!
If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming from affiliate marketing programs was fake. Now, in 2022, that number… Affiliate Marketing = Fraud in 2022
Roku has been having a tough time lately. The once high-flying streaming company has seen its stock price drop by about 80% since July last year. And now, according to a new report, Roku may… Netflix to Purchase Roku?
There can be no doubt that social media marketing is now an essential part of any successful marketing strategy. With over 2.3 billion people worldwide having social media accounts, it has become a primary venue… Three Common Pitfalls of Social Media Marketing
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