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Marketing Madness

How to Live Stream the 2016 Presidential Conventions

With the Republican National Convention kicking off in Cleveland Monday, followed by next week’s Democratic National Convention in Philadelphia, several digital media companies are...
Megan Turner -
Marketing Madness

Prepping Your Mobile Strategy for 2016 Olympics

The 2016 Olympic games are just around the corner.  While they are taking place in Rio and will be largely viewed on television, there...
Pesach Lattin -
Marketing Madness

Mobile Video Does 11x Higher ECPMs

If you’re looking for the best way to boost your return on investment in digital advertising, mobile video is the ideal choice.  While most...
Pesach Lattin -
Lawyers Run The World

Will InMobi Shutdown after FTC Problems?

Indian based company, InMobi, which is one of the largest mobile ad networks, has recently agreed to a settlement in a case which claimed...
Pesach Lattin -
Lawyers Run The World

Wireless Carriers Ad Business May Be Shut Down by FCC

Wireless carriers like Verizon, AT&T and others have been looking to expand their mobile advertising segments of their business.  These carriers are creating video...
Pesach Lattin -
Marketing Madness

Google Changes Bidding Rules Making Targeting Easier

Recent numbers from Google have shown that more than half of the searches going through their search engine are now happening on mobile devices. ...
Pesach Lattin -
Marketing Madness

Facebook Shuts Down Ad Exchange

Facebook’s Ad Exchange (FBX) has been a service that allows third party companies to purchase ads on the social network for quite a few...
Pesach Lattin -
Marketing Madness

This Mobile Carrier Will Start to Block All Ads Starting June 13th

The UK mobile carrier Three is making some waves in the ad industry this week.  They have announced that on June 13th, they will...
Pesach Lattin -
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CTV/OTT Streaming

Amazon’s Upfront: One Funnel to Rule Them All

Amazon didn’t just host an upfront event; they held an advertising coronation. Like Sauron assembling his forces in Mordor,...
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Adtech

Should Colossus SSP Be Kicked Out of the Coven?

Alright, imagine the programmatic advertising world as the mystical realm of Greendale from "Chilling Adventures of Sabrina." Picture Colossus SSP as...
Adtech

TV Shopping on Steroids: Gary Mittman’s Vision for the Future

This week’s episode of The ADOTAT Show was a wild ride through the world of shoppable TV, helmed by...

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CTV/OTT Streaming

Amazon’s Upfront: One Funnel to Rule Them All

Amazon didn’t just host an upfront event; they held...
Adtech

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the...

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