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Marketing Madness

The Mobile Revolution: A Shift in Consumer Habits & Business Opportunities

Gone are the days of desktop shopping and calling up a store for information. Mobile devices have taken the world by storm and have...
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Leaders

8 Popular Android Apps Committing Major Advertising Fraud

Never heard of the term “Ad Fraud“? Let me enlighten you a bit on Ad Fraud before I introduce you to the 8 popular Android...
Pesach Lattin -
Marketing Madness

Why is Snapchat Becoming essential for Mobile Marketing on iOS?

In a recent ROI report from Singular, Snapchat has shown some very significant growth in terms of their importance for mobile marketing. This is...
Pesach Lattin -
Marketing Madness

Dirty Tricks for Driving Mobile Traffic

For marketers, there are times when your only real goal is to drive traffic to a page, regardless of the overall quality. Simply getting...
Pesach Lattin -
Marketing Madness

IAB Releases 2016 Mobile Ad Revenue Numbers and it’s $83 Billion

The IAB has released their latest report that looks at how well mobile advertising did for 2016. Not surprisingly, the news was very positive....
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Marketing Madness

RingPartner Releases Insight Report for Mobile Performance Marketing

RingPartner, one of the first performance marketing companies to focus solely on the click-to-call niche, is excited to release its 2017 Inbound Call and...
Pesach Lattin -
Marketing Madness

Do Visitors Really Care about a Good Mobile Experience? (Survey Says No!)

For the last several years it has been ‘beaten’ into the minds of marketers that it is absolutely critical to have a great mobile...
Pesach Lattin -
Marketing Madness

Apps to be $139 Billion Per Year Market by 2021

A new prediction from App Annie looks at what the future may be for the mobile app market, and it is certainly looking bright....
Pesach Lattin -
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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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