Lawyers Run The World Wireless Carriers Ad Business May Be Shut Down by...

Wireless Carriers Ad Business May Be Shut Down by FCC


- Advertisment -

Wireless carriers like Verizon, AT&T and others have been looking to expand their mobile advertising segments of their business.  These carriers are creating video content that they stream to their users, funded by pre-roll advertisements in most cases.  The FCC, however, is currently looking at a variety of privacy rules that are putting this type of advertising at risk.  Specifically the regulations look at how wireless carriers can use customer information for advertisements.  This will, of course, make it more difficult for wireless carriers to compete with major ad networks like Facebook and Google.

Doug Brake, a telecom analyst that is associated with the Information Technology and Innovation Foundation, said, “I think the rules as proposed are explicitly structured to lock down providers into providing broadband service and not providing digital advertising. The FCC’s proposal also has the potential to derail efforts by wireless carriers to cultivate mobile video advertising revenues.”

Some people who worry about the dominance of Facebook, Google and a small number of other major players in the ad industry were hoping that the wireless carriers entering into the market could add additional competition.  With these regulations, however, that will be impossible.

While the proposal being considered by the FCC does not strictly eliminate the possibility of carriers from using customer data for marketing, it does say that they need to get permission in order to do so.  As we all know, getting people to actively take steps like this is extremely difficult.

We will have to wait and see what the FCC does before fully understanding how it will impact the wireless carriers, and the digital advertising industry in general.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

What's your opinion?

Latest news’s Playbook for Affiliate Marketing Dominance in 202

In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and...

Can Connected TV (CTV) Outgrow Its Issues and Reach Its Full Potential?

Connected TV (CTV) advertising is like a brilliant but slightly flawed diamond in the rough. It has...

Advertising on Aisle 5: Walmart’s Secret Weapon

In the fiercely competitive retail landscape, the emergence of media network platforms has become a prominent trend,...

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is...

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of...

CTV’s Captain Fantastic: Mike Seiman and the Rise of Performance-Driven TV

In the dynamic world of digital advertising, few individuals have made a mark as impressive as Mike...

Must read

You might also likeRELATED
Recommended to you