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Marketing Madness

40% of Smartphone Users Hate Mobile Ads

Whenever you are conducting any type of marketing campaign you want to make sure you are getting your message out in front of people...
Pesach Lattin -
Marketing Madness

Consumers Are Too Cheap to Pay for Content

With all the talk about ad blocking software that has come out in the past year or so, it should be no surprise that...
Pesach Lattin -
Marketing Madness

AOL to be Focused on Mobile Video in 2016 (And You Should Too!)

Recent surveys show that the vast majority of marketing experts agree that most consumer engagement is occurring on mobile apps.  In addition, video is...
Pesach Lattin -
Marketing Madness

Google Accelerated Mobile Pages to Launch on February 24th

Google has confirmed that the Accelerated Mobile Pages (AMP) will begin showing up in their mobile search results on Wednesday, February 24th.  The AMP...
Pesach Lattin -
Marketing Madness

New Study gives Breakdown of iPhone Models in US

When marketing to mobile devices it is important to have a good idea of what types of devices are out there.  Thanks to the...
Pesach Lattin -
Marketing Madness

App Install from Facebook up 350%

The most recent report from Kenshoo on mobile app advertising has just been released, covering the second quarter of 2015.  The report has some...
Pesach Lattin -
Marketing Madness

5 Reasons Why You Need to Work with Adscend Media

Recognized as a leading incentive network by affiliates, forums, and trade publications, Adscend Media has been quietly going about their business of making publishers...
Fehzan Ali -
Specials

$1,500 A Day on Pay Per Call

Henry Ford once stated, Wealth, like happiness, is never attained when sought after directly. It comes as a by-product of providing a useful service. Henry was...
Mike Bek -
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CTV/OTT Streaming

Amazon’s Upfront: One Funnel to Rule Them All

Amazon didn’t just host an upfront event; they held an advertising coronation. Like Sauron assembling his forces in Mordor,...
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Adtech

Should Colossus SSP Be Kicked Out of the Coven?

Alright, imagine the programmatic advertising world as the mystical realm of Greendale from "Chilling Adventures of Sabrina." Picture Colossus SSP as...
Adtech

TV Shopping on Steroids: Gary Mittman’s Vision for the Future

This week’s episode of The ADOTAT Show was a wild ride through the world of shoppable TV, helmed by...

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CTV/OTT Streaming

Amazon’s Upfront: One Funnel to Rule Them All

Amazon didn’t just host an upfront event; they held...
Adtech

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the...

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