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Marketing Madness

Affiliate Manager Tips

Do you remember this famous meme: “Being a good affiliate manager is as easy as riding a bicycle. Except the bicycle is on fire,...
Dmitrii Zotov -
Marketing Madness

Marketers Need to Know these Performance Marketing Tactics.

There are already big networks existing in the affiliate marketing industry like Google affiliate network, Rakuten Affiliate Network, Admitad, ShareASale, CJ Affiliate by Conversant, Awin, etc. But what about...
Deeksha Bhasin -
Lawyers Run The World

$75 Billion A Year Lost in Fraud. Smarten Up.

$75 Billion is lost per year in ad fraud/waste.  We define “lost” as: spent with no possibility of seeing any return.  The digital marketing...
James Wallace -
Marketing Madness

5 Reasons Why You Need to Work with Adscend Media

Recognized as a leading incentive network by affiliates, forums, and trade publications, Adscend Media has been quietly going about their business of making publishers...
Fehzan Ali -
Specials

Two Things Affiliate CPA Networks Must Do

It is harder than ever for publishers to find the right affiliate network. Networks have been going down left and right, making it hard...
Ryan Bukevicz -
Marketing Madness

FTC Contacts More CPA Affiliate Networks about Possible Actions

Performance Marketing Insider has learned that the FTC has alerted at least half-a-dozen networks that they are in the target for possible enforcement actions....
Pesach Lattin -
Specials

5 Tips For Advertisers Choosing a Performance Network

As an advertiser, you come in contact with a lot of publishers anxious to promote your offer.  And if you have ever been to an...
Stacey Sicard -
Marketing Madness

Affiliate Fraud? No Way! What to Look Out For

Fraud – we have all experienced it in the real world – but affiliate fraud it is quite rampant in the affiliate world as...
Ricky Ahuja -
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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing...
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CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting...

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Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with...
Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of...

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