One of the main e-commerce trends in 2017 was cross-border. Everyone takes it’s part in it – from the giants of online to small shops where craftsmen set their handicrafts for sale. admitad, as a global CPA-network, is a hub capable of uniting sellers and buyers from all over the world. The company has everything … Read more
Black Friday isn’t just a date on the calendar, but also a newsworthy event allowing retailers to increase sales with a well-prepared strategy. For publishers, it’s also a great way to increase income. On a side note, we leave out certain ethical issues with internet stores, which preliminarily overprice their products, and only then make a discount. … Read more
Publishers often have questions about using affiliate links in the Google Adwords contextual advertising system. In this article, we’ll discuss how and where to insert affiliate links, plus how to transfer the necessary parameters from Adwords to affiliate network for further analysis and ad optimization. Affiliate links need to be inserted in the tracking template, and … Read more
There are already big networks existing in the affiliate marketing industry like Google affiliate network, Rakuten Affiliate Network, Admitad, ShareASale, CJ Affiliate by Conversant, Awin, etc. But what about others? You can find a great deal of different top affiliate networks on the web with their affiliate programs & different payment models, including CPA (cost-per-acquisition), CPL (cost-per-lead), CPS (cost-per-sale), CPC … Read more
Pinterest has already been announced the return of affiliate links and the enhancement of its anti-spam system. About two years ago this platform banned affiliate links because they were being exploited by spammers, and users had to deal with too many pins and links. Pinterest is sure that businessmen and bloggers need a reliable way … Read more
Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest means someone saving a pin to their … Read more
Starting May 15, 2017, Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage of new cross-device remarketing functionality now available in AdWords and DoubleClick. This will allow reaching the customers across devices when using Google Analytics Audiences. Now that cross-device transactions account for over 30% of online purchases, shifting from device-centric to … Read more
Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products. As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Before we get into those reasons, let’s first define what Influencer Marketing … Read more
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