Friday, July 26, 2024

Most recent articles by:

Stacey Sicard

Stacey Sicard is President of REG: The Performance Network, where she works to create impact and effect change in the online advertising industry. Her 15 plus years of experience have all lead to the development of REG: The Performance Network, which was built on Stacey’s beliefs that aligning with the right partners, operating with integrity and doing business in the most ethical way are essential to long term success. Through her work within the competitive weight-loss, heath and skin care products industry, she has coordinated the launch of several successful product lines and helped create brand awareness campaigns which have acted as the starting point for the some of the most profitable companies in the business.

5 Tips For Advertisers Choosing a Performance Network

As an advertiser, you come in contact with a lot of publishers anxious to promote your offer.  And if you have ever been to an...

Must read

WTF Google: The Cookie Clusterf**k Continues

Google's latest move is a doozy. After years of...

#MADWOMEN: From Catwalk Queen to Data Diva

Hold onto your spreadsheets, people, because today we’re talking...

Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon

If you’ve ever wondered who’s steering the ship in...

How Elon Musk is Rewriting ‘The Communist Manifesto’

Ah, the latest episode in the soap opera that...

The AdTech Adventurer: Myles Younger’s Recipe for Success

If the ad tech industry were weather, it’d be...

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

In the bustling, caffeine-fueled chaos of the digital advertising...

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

In the sprawling, sandy universe of streaming advertising, the...

Google’s Privacy Sandbox: More Like Privacy Litter Box

The IAB Tech Lab’s Privacy Sandbox Task Force just...

Decoding the DNA of Incrementality with David Pollet

Welcome to the front row seat of a masterclass...