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Metaverse

Marketing Madness

Mercedes-Benz Launches First AR Activation During College Football Game

Mercedes-Benz is going to try something new. They want to make their electric cars look like they're racing around the stadium during...
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Marketing Madness

Chipotle First Restaurant to Promote Physical Activity Through Augmented Reality

Chipotle Mexican Grill is launching a Snapchat lens to encourage people to maintain healthy habits, and it will reward those who participate...
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Metaverse

Is Digital Scarcity the Key to the Metaverse?

For years the dream of a persistent virtual world has been touted as a unique future form of human experience.
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Metaverse

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are always one step ahead of the competition. They have to be, to maintain their high-end...
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Crypto Blockchain

Who is Afraid of Web3?

One of the big misconceptions about #web3 and #nfts for brands are the risks due to #cryptocurrency. In the current environment, that's...
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Crypto Blockchain

5 Ways To Engage Creative Consumers in the Metaverse

The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers...
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Metaverse

How CMOs Can Win the Metaverse Through Gamification

Over the past few years, gamification has become a buzzword in the advertising industry. Gamification is the process of applying game design...
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Metaverse

Seven Ways Brands Can Use the Metaverse

The metaverse is an ever-growing collection of digital worlds that can be accessed through virtual reality, augmented reality and other forms....
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Latest news

Marketing MadnessPesach Lattin - 0

Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

Digital advertising is a massive industry, with global spending on ads surpassing $600 billion in 2022. However,...
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Artificial IntelligencePesach Lattin - 0

Generative AI in Marketing: Unleashing Creativity or Unraveling Chaos?

"Back to the future" may be an overused cliché, but it couldn't be more apt for the...
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NewsPesach Lattin - 0

Kerry Curran Joins Gen3 Marketing: The Affiliate Marketing World Just Got Smarter

The world of affiliate marketing is abuzz with the latest announcement from Gen3 Marketing, the largest independent...
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Lawyers Run The World

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
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ARCHIVE

Scooter’s Coffee Steps Up Game, Hiring Malorie Maddox as Chief Marketing Officer

Hiring & Management Pesach Lattin - 0
As Scooter's Coffee celebrates its 25th anniversary this March, the beloved coffee...
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Bots and Scrapers and Data Centers, Oh My! The Growing Problem of Invalid Traffic

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Digital advertising is a massive industry, with global spending on ads surpassing...
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The Morgan Mindset: Navigating the Complex World of Advertising

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Dave Morgan is a name that any ad-tech enthusiast would be familiar...
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Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Hiring & Management Pesach Lattin - 0
Exclusive Markets, the multi asset brokerage firm with a global presence, has...
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Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

Leaders Pesach Lattin - 0
Frios Gourmet Pops, the rapidly growing franchise known for their delicious and...
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The Czar of TCPA Defense: Eric Troutman’s Reign of Litigation Strategy

Lawyers Run The World Pesach Lattin - 0
Eric Troutman, commonly known as “the Czar” in certain legal circles, is...
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