Wednesday, February 21, 2024

Metaverse

Regulating the Metaverse: The Rise of Virtual Influencers

In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within...

Is Roblox the Metaverse?

More on Roblox and the Metaverse. I'm absolutely fascinated with Roblox because it seems to have done what Facebook WANTS to do, years ago....

Latest news

Much Ado About Data: The IAB and Google’s Privacy Performance

In the grand tapestry of digital advertising, Google's Privacy Sandbox has emerged not as a mere thread but as...

Now Pronounce You Retail and Tech: Walmart’s Proposal to Vizio

So, here we are, witnessing what could be the most unexpected crossover episode in corporate America: Walmart and Vizio,...

Touchdowns and Letdowns: The Super Bowl’s Marketing Circus Comes to Town

In the high-octane, neon-drenched spectacle that is Super Bowl advertising, brands embark on a gladiatorial quest for the Holy...

Must read

Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec....

Long Tail, Short Straw: The Myth of Niche Market Mastery

Oh, the long tail. It was the darling concept...

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