Tuesday, March 19, 2024

Most recent articles by:

Catherine D. Henry

As Senior Vice President of Web3 & Metaverse strategy at Media.Monks, Catherine advises leading global brands on how to enter the Metaverse and navigate across platforms, protocols, communities, commercial opportunities, NFT strategies, and - deploying her skills as an economist - identify future trends, and how the competitive landscape will evolve so companies can best position themselves for success.

Eight Ways that AI Will Power the Metaverse

Ways AI will power the #Metaverse. With #ai, deep learning-based software will autonomously drive all activities, and chatbots and other forms of natural language...

Is the Metaverse Dead?

It's official: Apple announced it will not release an AR headset. The market is indeed flooded with multiple decent industrial headsets—even Kara Swisher didn't...

Will 2023 be “The Year of the Metaverse?” Insights from CES

At CES this year, we heard a lot about the metaverse. But it wasn't the bang we were expecting. Instead, it was more of a whimper—a...

Who is Afraid of Web3?

One of the big misconceptions about #web3 and #nfts for brands are the risks due to #cryptocurrency. In the current environment, that's a fair...

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From Mad Men to Sad Men: The Decline of Creative Courage

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How Fred Godfrey is Making Ad Breaks the New Happy Hour

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AdTech’s Virtuous Crusader: Drew Stein’s Audigent Revolution

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Apple Gets a $2 Billion Wake-Up Call: Pocket Change or Reality Check?

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Shattering Myths: How Greg Stuart Plans to Rescue Marketing from Its Own Madness

In the digital marketing arena, where change is the...

Criteo Sounds the Alarm: A Tale of Cookies, Catastrophe, and Caution

In digital advertising, fortunes are made and lost on...

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

In the crazy world of Connected TV (CTV) advertising,...

WTF Are Cohorts? Beyond the Buzzword Bingo

Ah, cohorts. In the ever-evolving landscape of digital advertising,...

AdTech Exposed: Peeling Off the Privacy Layers with John Piccone

Yeah, sometimes it feels like onlnie advertising ins nothing...