Thursday, June 13, 2024

Most recent articles by:

Catherine D. Henry

As Senior Vice President of Web3 & Metaverse strategy at Media.Monks, Catherine advises leading global brands on how to enter the Metaverse and navigate across platforms, protocols, communities, commercial opportunities, NFT strategies, and - deploying her skills as an economist - identify future trends, and how the competitive landscape will evolve so companies can best position themselves for success.

Eight Ways that AI Will Power the Metaverse

Ways AI will power the #Metaverse. With #ai, deep learning-based software will autonomously drive all activities, and chatbots and other forms of natural language...

Is the Metaverse Dead?

It's official: Apple announced it will not release an AR headset. The market is indeed flooded with multiple decent industrial headsets—even Kara Swisher didn't...

Will 2023 be “The Year of the Metaverse?” Insights from CES

At CES this year, we heard a lot about the metaverse. But it wasn't the bang we were expecting. Instead, it was more of a whimper—a...

Who is Afraid of Web3?

One of the big misconceptions about #web3 and #nfts for brands are the risks due to #cryptocurrency. In the current environment, that's a fair...

Must read

Knitting Grandmas to Ad Dollars: Reddit’s Big Boy Pants Moment

Ah, Reddit. The digital playground where everyone from knitting...

 Kevel’s Chief Alchemist: James Avery Turns Retail Media into Gold

[youtube https://www.youtube.com/watch?v=2YnBjDZ9ClQ?si=hkPTs9T8NVYRKQ9u&autoplay=1&w=560&h=315] James Avery doesn’t see the world quite the...

Confessions of a Digital Maverick: Dominick Miserandino Unplugged

Dominick Miserandino, a name synonymous with digital strategy, is...

Taking Out the Trash: How Innovators Are Detoxing Adtech

Welcome to the wild world of adtech, where the...

Marketing Minus the BS: Joe Zappa’s Straight Shooter Tips

Ladies and gents, gather around and let me introduce...

Jeff Green’s Identity Crisis: The Trade Desk Becomes an Ad Network

Hold onto your coffee, The Trade Desk just threw...

The Bullshit AdTech Guru: How to Spot a Fake Expert in a Sea of Snake Oil Salesmen

Adtech is a confusing maze, and let’s not kid...

What the Heck is Federating a Site?

Alright, gather ‘round, because we're about to unravel the...

The Ad Tech Drama: Colossus, Adalytics, and Augustine Fou

If you haven’t heard the buzz about Colossus and...

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

As always let’s cut the fluff and get right...