Wednesday, May 15, 2024
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Marketing Madness

Marketing Madness

The US Ad Industry Dodged the Recession Bullet

The winds of change often blow in unpredictable directions in the world of advertising, and as the saying goes, "The only constant in life...
Pesach Lattin -
Marketing Madness

Lead Generator Faces Millions in Monetary Penalties for Allegedly Violating FTC’s Telemarketing Sales Rule

On September 1, 2023, an Illinois federal court ruled in the matter of Federal Trade Commission v. Day Pacer LLC, et al. (N.D. Ill....
Richard B. Newman -
Lawyers Run The World

Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech and Disinformation

Nandini Jammi is not your typical activist. She doesn’t march on the streets, hold up signs, or chant slogans. She doesn’t even have a catchy...
Pesach Lattin -
Marketing Madness

Will The Trade Desk Bankrupt SSPs?

Welcome to the wild and ever-wacky world of programmatic advertising, where the rules change as often as the weather in the British Isles. This...
Pesach Lattin -
Marketing Madness

Decoding the Disruption: Will AI Unravel Influencer Marketing?

The winds of change are rustling through the world of influencers once again, echoing the cadence of evolution. The ascent of Artificial Intelligence (AI)...
Adotat Staff -
Lawyers Run The World

Navigating the Ethical Maze: Behaviorally Targeted Ads Clash with YouTube’s Kids’ Content

Where algorithms dictate the destiny of brands and campaigns, a series of revelations has shaken the foundation of trust in the promises made by...
Pesach Lattin -
Marketing Madness

 Decarbonization in the Ad Industry: A Noble Quest or Just Smoke and Mirrors

In the turbulent tides of 2022, when the world's gaze was locked on the existential threat of climate change, a new contender stepped onto...
Pesach Lattin -
Marketing Madness

Unveiling the Intricate Nexus: Decoding the Relationship Between Attention and Brand Outcomes

Let's start here: Understanding the nuanced correlation between capturing consumer attention and achieving concrete brand outcomes has proven to be an intricate puzzle. A...
Pesach Lattin -
Artificial Intelligence

AI-Driven Scams: Unveiling the Underbelly of Advertisers’ Nightmares

Within the expansive and constantly shifting domain of the internet, where innovation and prospects intricately intermingle, an emerging malevolent surge of exploitation has surfaced,...
Adotat Staff -
Lawyers Run The World

Breach of Trust: Advertisers Beware as Google’s Crisis Deepens

Despite all the digital deception and corporate doubletalk, one truth has been glaringly illuminated in the past month: Google's failings in the realm of...
Pesach Lattin -
Lawyers Run The World

STOP LYING: No One Wants Made-for-Advertising Sites.

Where every pixel holds a promise of profit, a sinister underworld thrives – Made for Advertising (MFA) sites. These digital charlatans operate in the...
Pesach Lattin -
Leaders

Unveiling the Future of Self-Service Advertising: An Exclusive Conversation with Johan Liljelund, CTO of DanAds

Sipping Espresso and Insights with the Visionary CTO on a Virtual CaféIn a world perpetually intoxicated by innovation, the realm of advertising and media...
Pesach Lattin -
Marketing Madness

Measuring Up: Dave Morgan’s Cross-Platform Reality Check in the Age of CTV

In this BeetTV interview with Dave Morgan, the CEO of Simulmedia, conducted by Mike Shields, Morgan delves into the complex and multifaceted issues plaguing...
Pesach Lattin -
Marketing Madness

STOP LYING: No One Wants Made-for-Advertising Sites in their Media Buys

Where every pixel holds a promise of profit, a sinister underworld thrives – Made for Advertising (MFA) sites. These digital charlatans operate in the...
Pesach Lattin -
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Should Colossus SSP Be Kicked Out of the Coven?

Alright, imagine the programmatic advertising world as the mystical realm of Greendale from "Chilling Adventures of Sabrina." Picture Colossus SSP as...
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TV Shopping on Steroids: Gary Mittman’s Vision for the Future

This week’s episode of The ADOTAT Show was a wild ride through the world of shoppable TV, helmed by...
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Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the future with another sizzling hot take, and this time he’s...

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Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

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Colossus SSP: The Dark Lord of Programmatic Advertising?

In a galaxy far, far away, where the mystic...

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Kirk Deis, Scam or Legit Expert?

Works for: Treehouse 51 Title: DIGITAL AGENCY CEO & FOUNDER Do...
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Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the...
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Ricky Strauss Takes a Bow: Apple TV+ Marketing Guru Exits Stage Left

Well, folks, it’s official: Ricky Strauss is stepping down...
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