Oh, how the mighty are faltering! TikTok, once the golden child of digital ad realms, now finds itself in a precarious dance with destiny, sidestepping landmines laid by none other than the U.S. government. The… TikTok’s Ad Exodus: Navigating the Murky Waters of Geopolitical Gambles and Shifting Sands
In the sprawling, sandy universe of streaming advertising, the problems faced by platforms and advertisers often feel like epic battles straight out of *Dune 2*. If you’ve seen Denis Villeneuve’s sequel, you’ll understand the complexity,… Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption
The IAB Tech Lab’s Privacy Sandbox Task Force just unleashed its final Fit Gap Analysis, and let me tell you, it’s like watching a train wreck in slow motion. The conclusions are no more reassuring… Google’s Privacy Sandbox: More Like Privacy Litter Box
Welcome to the front row seat of a masterclass in ad tech evangelism led by none other than David Pollet, CEO of Incremental. He swung by The ADOTAT Show to spill the real tea on… Decoding the DNA of Incrementality with David Pollet
In the ever-evolving landscape of digital commerce, where alliances are as critical as innovation, Uber and Bango have unveiled a partnership that reads like a high-stakes chess match in the game of global subscription services.… Ride and Shine: Uber Drives Membership Growth with Bango’s DVM
We’re diving headfirst into the madcap world of Zack Rosenberg, the maestro behind Qortex, the ad-tech powerhouse shaking up the industry faster than a Kardashian divorce. If you’re here for a polite, run-of-the-mill tech story,… AI Alchemy: How Zack Rosenberg Turns Content into Gold
Ladies and gentlemen, grab your popcorn, because X (formerly Twitter) is back with some eye-popping claims about its video content. They’re shouting from the rooftops that they’re racking up 8 billion video views per day.… 8 Billion and Counting? The Real Deal with X’s Video View Numbers
The Trade Desk, the darling of the demand-side platform (DSP) universe, has just unveiled its list of the top 100 premium publishers across the open internet. This list spans TV, web, and audio publishers globally,… From ESPN to Clickbait: The Trade Desk’s Curated List of Digital Darlings
Elon Musk, ever the showman, has once again seized the spotlight, blending his apocalyptic AI prophecies with a desperate plea to win back advertisers at the Cannes Lions Festival. Imagine this: Musk, the tech world’s… Musk at Cannes: AI Annihilation, Free Speech Crusades, and Ad Begging
Ah, Reddit. The digital playground where everyone from knitting grandmas to conspiracy theorists gathers to bicker about everything under the sun. But hold on to your socks, because Reddit is putting on its big boy… Knitting Grandmas to Ad Dollars: Reddit’s Big Boy Pants Moment
Streaming ads still suck. Like a swarm of mosquitos at a summer BBQ, they’re relentless, annoying, and utterly out of place. We’ve been promised this seamless, futuristic experience with Connected TV, yet here we are,… Why Streaming Ads Make Me Want to Smash My TV
James Avery doesn’t see the world quite the same as the rest of us. Where we see obstacles, he sees opportunities. This visionary CEO has transformed Kevel (formerly Adzerk) from an under-the-radar ad tech player… Kevel’s Chief Alchemist: James Avery Turns Retail Media into Gold
Welcome to the latest installment of “Ad Tech’s Dirty Laundry,” where we expose the industry’s unsavory secrets like they’re yesterday’s gym socks. Today, we’re diving into the seedy underbelly of programmatic advertising with a tale… What Exactly is ID Spoofing?
Welcome to the wild world of adtech, where the middlemen – those those highway robbers, money-grubbing gatekeepers, and digital parasite – have reigned supreme for years. They’ve siphoned ad revenue from publishers and lined their… Taking Out the Trash: How Innovators Are Detoxing Adtech