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Marketing Madness

92% of All Android Gmail Users will Be Hacked?

Everyone knows that they need to be careful with their passwords, and do all they can to keep hackers out of their systems.  Most...
Pesach Lattin -
Marketing Madness

Google App Install & Reengagement now Globally Available

Marketers have been able to display ads for app installs or re-engagements on Google’s mobile ad platform, AdMob since last June.  Apparently Google likes...
Pesach Lattin -
Specials

Is Phreshclick Taking over the CPA World?

Heather Vale of Performance Marketing Insider speaks with Barb Mayo, Director of Affiliate Management for Phreshclick, Engage:BDR’s CPA agency. In this interview at Affiliate...
Heather Vale -
Leaders

The CPA Performance Marketing Agency?

Heather Vale of Performance Marketing Insider talks with April Pfender, Senior Affiliate Manager for Phreshclick, Engage:BDR’s CPA agency. In this interview at Affiliate Summit East in...
Heather Vale -
Marketing Madness

Most Affiliates Are Broke Married Men?

Some pretty interesting information according to Affiliate Summit's AffStat that claims, among other things, the majority of affiliates are married men making less than...
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Lawyers Run The World

Court Expected to Rule in FTC Case Against Dietary Supplement Marketers

A federal district judge in Atlanta is expected to provide a ruling shortly in a Federal Trade Commission case against the marketers of three weight-loss...
Richard B. Newman -
Marketing Madness

Facebook allowing Marketers to Display Ads more often

According to a recent report from Digiday, Facebook has made a change to their advertising standards, which will allow marketers to target the same...
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Lawyers Run The World

Google Patent-Infringement Case Overturned

Google has gotten its first major victory in a patent infringement case that has been going on since 2011.  In a 2-1 decision by...
Pesach Lattin -
Marketing Madness

Almost 10% of Twitter Users Fake

There has been a lot of talk recently about how bots and automated programs are having a major effect on the marketing and advertising...
Pesach Lattin -
Marketing Madness

States Want E-Cig Regulations

The FDA has been asked by 29 U.S. States to strengthen regulations concerning e-cigarettes so as to make sure that young people are better...
Pesach Lattin -
Marketing Madness

Facebook Providing Cross-Device Ad Reporting

Facebook has officially launched a new ad reporting feature that will help marketers to track the effectiveness of advertisements across multiple platforms.  The new...
Pesach Lattin -
Marketing Madness

No more Exact Match Advertising from Google AdWords

Google has recently announced that as of late September, anyone who uses their AdWords program will lose the ability to target exact match searches...
Pesach Lattin -
Lawyers Run The World

Gross Receipts As Baseline For FTC Contempt Damages Against Advertisers

The case is FTC v. BlueHippo Funding, LLC, No. 11-374-cv (2d Cir. Aug. 12, 2014). It involves an appeal of the damages component of...
Richard B. Newman -
Lawyers Run The World

Yair Shalev Fined $350k from FTC for Obamacare Scam

You may remember reading about a major spam operation that involved emails being sent out attempting to defraud consumers by making them believe they...
Pesach Lattin -
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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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